Likelihood to Recommend Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
Read full review Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
Read full review Pros The Demandbase UI is user-friendly, easy to navigate and super intuitive. Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign. Person-based ad targeting, they are one of the only platforms that offers this which is a game changer. Read full review Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen. Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows. They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly. The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out. Read full review Cons Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6. The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored. It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects. Overall happy with the product Read full review Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller. Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time Hard to identify which attributes are meaningful enough to include as enrichment in SFDC. Read full review Likelihood to Renew We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
Naveen Jain Sr. Manager, Product Owner, Digital Marketing
Read full review I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
Dorea Zalesak Inside Sales Commercial Account Manager (Print & Personal Systems)
Read full review Usability Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Read full review The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
Read full review Reliability and Availability We have not had any outages.
Read full review Performance The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
Read full review Support Rating I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Read full review It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
Read full review In-Person Training Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
Read full review Online Training We were able to implement quickly.
Read full review I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
Read full review Implementation Rating The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Read full review The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
Read full review Alternatives Considered Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we have with our account team and how they continually ensure our success.
Read full review Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
Read full review Return on Investment Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues Read full review We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po". Read full review ScreenShots