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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    LeadFuze

    Score8.7 out of 10
    Small Businesses (1-50 employees)
    Find any business professional's contact information. Search entire market segments, or for specific individuals or accounts. Used by salespeople, recruiters, and marketers to help them build their ideal list of leads and candidates. LeadFuze aggregates the world’s professional data to continue to deliver fresh leads. It's prospecting, automated!N/A
    Pricing
    Demandbase OneLeadFuze
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneLeadFuze
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.The LeadFuze team offers to write your cold email copy for you on our Professional and Rainmaker subscriptions for no additional cost. We have sent over 2 million cold emails and know what works and you can take advantage of this expertise with this offer.
    More Pricing Information
    Community Pulse
    Demandbase OneLeadFuze
    Considered Both Products
    Demandbase
    No answer on this topic
    LeadFuze
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    89%
    Would buy again
    16 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    94%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    100%
    Happy with the feature set
    18 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    94%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    94%
    Implementation went as expected
    17 Answers
    Features
    Demandbase OneLeadFuze
    Engagement
    Comparison of Engagement features of Demandbase One and LeadFuze
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    LeadFuze
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and LeadFuze
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    LeadFuze
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and LeadFuze
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    LeadFuze
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and LeadFuze
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    LeadFuze
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and LeadFuze
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    LeadFuze
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Best Alternatives
    Demandbase OneLeadFuze
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    No answers on this topic
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Velocify by ICE Mortgage Technology
    Score6.7 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneLeadFuze
    Likelihood to Recommend
    6.7
    (225 ratings)
    9.3
    (59 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    4.0
    (2 ratings)
    Usability
    6.6
    (94 ratings)
    9.6
    (6 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    7.3
    (12 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    9.1
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneLeadFuze
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    LeadFuze
    I give Lead Fuze an excellent rating because the double-checking feature for email addresses makes it so you don't have to purchase additional software and you don't have to worry about emails bouncing back from old, wrong emails like some other lead scrapers do. You can scrape 1000 quality leads in about 1 day and feed them directly into your cold emailing software like High Level, Woodpecker, Active Campaign, etc.
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    LeadFuze
    • I really like the 'no nonsense' interface and simplicity of LeadFuse. As a digital marketing agency, I also really like the AdWords budget filter... This is great! I can target prospects who are already spending at least 'X' amount of money on paid ads, so I have a basic idea of their budget before I even approach them. This avoids the 'what's your budget' question evasiveness that prospects often give. I can tell them I already know how much they are spending on PPC and cut through the BS.
    • I also like the 'technology used' filter. Since we work primarily with Wordpress, I can target prospects NOT using WordPress and pitch web design in a more meaningful way. Or, conversely, I can target ONLY companies using WordPress.
    • Finally, I like the semi-automation feature. I can have FuseBot pull down 100 new leads based on my criteria every Monday and, before I dump them into my automated email outreach/nurture campaign, I can glance over them and make sure the all look ok (admittedly, sometimes there are some weird strays in the results that are not in the geography or industry I'm looking for, so I can skip those).
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    LeadFuze
    • LeadFuze could use more leads in other countries, we service Canada and find it not as robust as the US options
    • While a large %, we do find invalid lead data when we run them through verification
    • When contacts leave jobs or change positions, it's not always updated
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    LeadFuze
    No answers on this topic
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    LeadFuze
    LeadFuze is super easy to get going and start to work with. There are videos to walk you through it but all you have to do is fill out the form that tells the system what kind of leads you're looking for and you're good to go - it does the rest of the work for you!
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    LeadFuze
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    LeadFuze
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    LeadFuze
    Very poor again. I booked 3 demonstrations with them, the first failed to support due to tech issues, the second one failed to arrive for the meeting, as did the third meeting arranged. I had difficulty trying to find anywhere to engage online with them, so the customer experience is very low down in my opinion.
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    LeadFuze
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    LeadFuze
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    LeadFuze
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    LeadFuze
    LeadFuze has more filters than other software I've been using such as FindThatLead and Snovio and that gives me the chance to drill down even further into specific niches. Also, the system is really more user friendly and simple to use even more than other software I used in the past.
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    LeadFuze
    • We have been able to reduce PPC spend and spend a fraction of that with LeadFuze. We are producing leads and a reasonable percentage is converting into orders and long term clients. Can't beat that.
    • We now spend less time chasing and generating leads. LeadFuze does all the heavy lifting and we have more time to build the business.
    • We have obtained several larger, long term clients from being able to get in front of them due to LeadFuze. LeadFuze helps us make that initial contact....the rest is up to us. That is the way it should be and the way I like it.
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    LeadFuze Screenshots

    Screenshot of Search for new potential customers by industry, role, location, size, technologies used (or not used), Adwords budget, company news and signals, if a company is hiring for different roles, and more!Screenshot of Find ideal potential leads by industry, size, Adwords budget, latest news and signals, technologies currently used (or not used), if companies are hiring for certain roles, and more.Screenshot of Search entire market segments using personal criterial like their role, skills, education, time in role, and even estimated salary.Screenshot of Add a list of companies or domains you want to target, select your ideal role you're targeting and viola - you have a list of the ideal potential targets you're after.  You can look up individuals using just the first, last, and company fields and you can even find anyone that has ever worked for a company.Screenshot of Grab contact information and social profiles, as well as see additional information about the lead and the company they work for. You'll see all recent company news, job postings, technologies used, and more.Screenshot of Find additional employees at the company, and easily get their contact information as well.