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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    SAP Analytics Cloud

    Score8.1 out of 10
    N/AThe SAP Analytics Cloud solution brings together analytics and planning with integration to SAP applications and access to heterogenous data sources. As the analytics and planning solution within SAP Business Technology Platform, SAP Analytics Cloud supports trusted insights and integrated planning processes enterprise-wide to help make decisions without doubt.

    $36

    per month per user

    Pricing
    Demandbase OneSAP Analytics Cloud
    Editions & Modules
    No answers on this topic
    SAP Analytics Cloud for Business Intelligence
    $36.00
    per month per user
    SAP Analytics Cloud for Planning
    Price upon request
    per month per user
    Offerings
    Pricing Offerings
    Demandbase OneSAP Analytics Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.A 30-day trial with SAP Analytics Cloud is available, supporting analytics enterprise-wide. A trial can be extended up to 90 days on request.
    More Pricing Information
    Community Pulse
    Demandbase OneSAP Analytics Cloud
    Considered Both Products
    Demandbase
    No answer on this topic
    SAP
    Chose SAP Analytics Cloud
    The best thing among all was Sap because of its powerful dashboard and amazing services. While trying out a lot of clouds, it became clear that the business need can be taken care up by SAP. The other main purpose was that it provides best after sales service as well
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    94%
    Would buy again
    313 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    96%
    Delivers good value for the price
    266 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    90%
    Happy with the feature set
    300 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    85%
    Lived up to sales and marketing promises
    178 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    85%
    Implementation went as expected
    221 Answers
    Features
    Demandbase OneSAP Analytics Cloud
    Engagement
    Comparison of Engagement features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    SAP Analytics Cloud
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    SAP Analytics Cloud
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    SAP Analytics Cloud
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    SAP Analytics Cloud
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    SAP Analytics Cloud
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    -
    Ratings
    SAP Analytics Cloud
    7.6
    357 Ratings
    7% below category average
    Pixel Perfect reports00 Ratings7.4302 Ratings
    Customizable dashboards00 Ratings7.9345 Ratings
    Report Formatting Templates00 Ratings7.4319 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    -
    Ratings
    SAP Analytics Cloud
    7.5
    358 Ratings
    6% below category average
    Drill-down analysis00 Ratings7.9348 Ratings
    Formatting capabilities00 Ratings7.3345 Ratings
    Integration with R or other statistical packages00 Ratings6.9256 Ratings
    Report sharing and collaboration00 Ratings8.1334 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    -
    Ratings
    SAP Analytics Cloud
    7.4
    339 Ratings
    10% below category average
    Publish to Web00 Ratings7.7290 Ratings
    Publish to PDF00 Ratings7.8321 Ratings
    Report Versioning00 Ratings7.5282 Ratings
    Report Delivery Scheduling00 Ratings7.5278 Ratings
    Delivery to Remote Servers00 Ratings6.758 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    -
    Ratings
    SAP Analytics Cloud
    7.4
    343 Ratings
    8% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.8325 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.5312 Ratings
    Predictive Analytics00 Ratings7.2312 Ratings
    Pattern Recognition and Data Mining00 Ratings7.099 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    -
    Ratings
    SAP Analytics Cloud
    8.2
    349 Ratings
    3% below category average
    Multi-User Support (named login)00 Ratings8.2323 Ratings
    Role-Based Security Model00 Ratings8.1331 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.1324 Ratings
    Report-Level Access Control00 Ratings8.2134 Ratings
    Single Sign-On (SSO)00 Ratings8.5327 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    -
    Ratings
    SAP Analytics Cloud
    7.4
    294 Ratings
    4% below category average
    Responsive Design for Web Access00 Ratings7.5283 Ratings
    Mobile Application00 Ratings6.8247 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.0274 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Demandbase One and SAP Analytics Cloud
    Feature
    Demandbase One
    -
    Ratings
    SAP Analytics Cloud
    7.1
    66 Ratings
    9% below category average
    REST API00 Ratings7.156 Ratings
    Javascript API00 Ratings7.049 Ratings
    iFrames00 Ratings7.143 Ratings
    Java API00 Ratings7.142 Ratings
    Themeable User Interface (UI)00 Ratings7.451 Ratings
    Customizable Platform (Open Source)00 Ratings6.843 Ratings
    Best Alternatives
    Demandbase OneSAP Analytics Cloud
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneSAP Analytics Cloud
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.1
    (382 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    8.7
    (22 ratings)
    Usability
    6.6
    (94 ratings)
    7.7
    (307 ratings)
    Availability
    7.0
    (2 ratings)
    5.0
    (1 ratings)
    Performance
    7.3
    (2 ratings)
    4.0
    (1 ratings)
    Support Rating
    10.0
    (50 ratings)
    6.3
    (73 ratings)
    In-Person Training
    6.0
    (1 ratings)
    9.0
    (1 ratings)
    Online Training
    9.9
    (2 ratings)
    5.1
    (2 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    6.3
    (9 ratings)
    Configurability
    -
    (0 ratings)
    5.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.0
    (61 ratings)
    Data Sources
    -
    (0 ratings)
    8.1
    (61 ratings)
    Ease of integration
    10.0
    (1 ratings)
    6.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Demandbase OneSAP Analytics Cloud
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    SAP
    >> Using SAC predictive analytics capabilities for inventory management in a Production line setup has helped generate Purchase Requisitions and Purchase Orders for raw or semi-finished goods without much head-banging into Demand management rules. It does it beautifully with seamless integration with HANA core MM and PP modules, along with BI integration. It has resulted in 30% greater warehouse storage capacity, thereby saving revenue from piled-up inventory and associated manpower costs. >> SAC sometimes shows latency in working out a large data set, thus giving a poor user experience compared to its competition. Also, it may occasionally show misinterpretations when embedding data from 3rd-party systems into the HANA core dataset.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    SAP
    • It makes it easier yo analyse order and related records easily.
    • We can easily maintain and track the performance of employees in organisation.
    • Can easily track various aspects for the growth of an organisation thus allowing real time analysis and tracking of organisation's growth and performance.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    SAP
    • Complexity in Data Modeling
    • SAC supports various data sources, but improvements in the ease of connecting to and integrating with certain data repositories, especially non-SAP databases, would enhance the platform's versatility and integration capabilities.
    • An offline mode for SAC could be valuable for users who need to access and analyze data without an internet connection. Additionally, optimizing performance for large datasets and complex visualizations would contribute to a smoother user experience.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    SAP
    We are planning to review the licensing as we have issues with SAC dealing with huge datasets. Analytics area is good for import models but when we have live connections in place that's when we have issue with SAC dealing with huge datasets in live be it BW or be it HANA models in the backend.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    SAP
    I landed on a 7 out of 10 for a few key reasons. The tool is flexible in the sense that we are using very very very (very) little off the shelf solutions and customizing to our needs. Users enjoy having the customized data actions, key variance calculations, and easy to use headcount/salary planning in the same tool. One downside is that users are hard to please when they are used to excel. SAP Analytics Cloud simply is not excel, and the flexibility of excel in a crunch is not there.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    SAP
    I would rate SAP Analytics Cloud an 8 out of 10 for scalability. It offers a flexible, cloud-based architecture that supports expansion across departments and geographies. The platform adapts well to growing data volumes and user needs, making it a strong choice for organizations looking to scale analytics capabilities efficiently.
    Incentivized
    Read full review
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    SAP
    I would rate SAP Analytics Cloud’s performance an 8 out of 10. Pages generally load quickly, and reports run within a reasonable time frame, even with complex datasets. Integration with other systems is smooth and doesn’t noticeably affect performance. Overall, it’s a responsive and efficient tool for business analytics. But
    Incentivized
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    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    SAP
    Since the implementation stage, the support team has been very helpful and assisting. Even in the later stages, the tech team had quite a rapid response. In general, SAP has provided us with great customer support, let it be for a specific product of SAP or for integration of different modules.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    SAP
    Good videos and reference material available in SAP Portal.
    Incentivized
    Read full review
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    SAP
    In hindsight, it would have been easier to have someone there in person. Questions were answered, but with 11 participants, it got a bit chaotic online
    Incentivized
    Read full review
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    SAP
    SAC is a simple solution ad it works fine when connecting it to other SAP tools. On the other hand, connecting it to third party solutions brings difficulties when there's no previous design and the objetives are not clear. It is really important to integrate Business users from the start to provide with valuable business insights
    Incentivized
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    SAP
    SAP Analytics Cloud and Power BI are both tools that help businesses understand their data, but they have some differences. SAC, made by SAP, works well if your company already uses other SAP products. It's in the cloud, easy to use, and has features for analyzing data, getting insights, and planning for the future. Power BI, made by Microsoft, can be used in the cloud or on your own computers. It fits well with Microsoft tools, is easy to use, and can do advanced data analysis. SAC has built-in planning tools, while Power BI needs extra tools for detailed planning
    Incentivized
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    Contract Terms and Pricing Model
    Demandbase
    No answers on this topic
    SAP
    unit pricing
    Incentivized
    Read full review
    Scalability
    Demandbase
    No answers on this topic
    SAP
    Is good for use across multiple locations. It allows users to access data and reports from anywhere, regardless of their location. Can consolidate data from various sources, including different SAP systems and external sources, which facilitates cross-location analysis. SAC enables access to data and models from SAP Datasphere to create new stories. Detailed permissions can be defined for cross-departmental use.
    Incentivized
    Read full review
    Professional Services
    Demandbase
    No answers on this topic
    SAP
    very simple
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    SAP
    • Many manual data manipulations and exports in Excel have been replaced by the tool, providing management with improved insight into the amount of time spent at each stage of an invoice's lifetime, allowing bottlenecks to be discovered.
    • We now have more insight into the data, and people with little technical experience can easily build stories.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot