Demandbase One vs. Seamless.AI

Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM

Incentivized

Well Suited:

1. Studying TAM: And landing at your ICP to target from a business development standpoint
2. Lead Enrichment: Seamless can do it faster than most of the other tools
3. Tracking Job Changes: They've added this new functionality recently, given the fact how important it is

Not Well Suited:

1. Buyer Intent Data: Platforms like G2 and ZoomInfo are pretty good at providing buyer intent signals which is not there in seamless
2. Extensive Search Capabilities: Search is not as powerful as LinkedIn Sales Nav or ZoomInfo

Incentivized

• The Demandbase UI is user-friendly, easy to navigate and super intuitive.
• Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
• Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.

• Very easy to use LinkedIn extension
• find business email address
• One-click sync with our CRM

Incentivized

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

Incentivized

• Out dated email addresses
• Poor customer service

We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.

Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.

Incentivized

I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.

Incentivized

We were able to implement quickly.

The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.

Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we have with our account team and how they continually ensure our success.

Incentivized

Great product and great people but I am still scared and scared of giving my credit card because of my experience with Seamless scammers.

• Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
• At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues

• Scaling Outbound: Seamless has obviously helped us in the past when it comes to scaling our outbound function. List of contacts and leads can be uploaded in bulk and this is extremely useful in outbounding.
• User Friendly: Onboarding the team on Seamless was quite easy. Did not, like its competitors, make the browser hand. Has most integrations with major CRMs available.
• Light on the Pocket: Usually the case with growing teams, as it is not as expensive as its direct competitors. Though the quality of lead data information might be compromised by a certain percentage.

Incentivized