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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandScience

    Score8.3 out of 10
    N/ADemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A

    Invoca

    Score9.9 out of 10
    N/AThe Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.N/A
    Pricing
    DemandScienceInvoca
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandScienceInvoca
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DemandScienceInvoca
    Considered Both Products
    DemandScience
    No answer on this topic
    Invoca
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    66 Answers
    94%
    Would buy again
    16 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    64 Answers
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    67 Answers
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    60 Answers
    93%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    63 Answers
    92%
    Implementation went as expected
    12 Answers
    Features
    DemandScienceInvoca
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of DemandScience and Invoca
    Feature
    DemandScience
    7.8
    17 Ratings
    6% above category average
    Invoca
    -
    Ratings
    Audience profiling and targeting8.617 Ratings00 Ratings
    Content performance analytics7.614 Ratings00 Ratings
    Campaign optimization dashboard7.210 Ratings00 Ratings
    Best Alternatives
    DemandScienceInvoca
    Small Businesses
    Contently
    Score9.9 out of 10
    CallRail
    Score9.1 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CallRail
    Score9.1 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandScienceInvoca
    Likelihood to Recommend
    7.6
    (75 ratings)
    9.0
    (19 ratings)
    Likelihood to Renew
    6.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    6.9
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (69 ratings)
    8.2
    (12 ratings)
    Implementation Rating
    1.5
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    DemandScienceInvoca
    Likelihood to Recommend
    DemandScience
    Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
    Incentivized
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    Invoca
    Management of campaigns is easy with it. It is a great tool if someone [wants to know] which of his campaigns is doing well and getting the most calls. It is quite favorable for all kinds of marketing campaigns and tracking calls is also convenient with Invoca. We are having a wonderful experience of call tracking with Invoca and its functioning and efficiency are beyond our expectations.
    Incentivized
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    Pros
    DemandScience
    • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
    • Delivery of leads was ahead of schedule.
    • They set expectations, and then delivered what they said they would.
    • The leads matched our criteria as agreed.
    • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
    Incentivized
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    Invoca
    • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
    • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
    • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
    Incentivized
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    Cons
    DemandScience
    • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
    • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
    Incentivized
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    Invoca
    • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
    • It does lack the ability to speak with 3rd party software with Zapier
    • In certain ways, too much functionality for basic campaign setup.
    • They do not try to take a business development role with their users to help them grow their business.
    Incentivized
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    Likelihood to Renew
    DemandScience
    Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
    Incentivized
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    Invoca
    No answers on this topic
    Usability
    DemandScience
    The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
    Incentivized
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    Invoca
    No answers on this topic
    Support Rating
    DemandScience
    Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
    Incentivized
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    Invoca
    Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.
    Incentivized
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    Implementation Rating
    DemandScience
    They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
    Incentivized
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    Invoca
    No answers on this topic
    Alternatives Considered
    DemandScience
    I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
    Incentivized
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    Invoca
    Invoca is very user-friendly. It was easy to learn how to navigate and has a very user-friendly interface. It's hard to compare it against SaaS solutions like Five9 because their functions are different. Originally we selected Invoca because we were unaware of any SaaS solutions that accommodated all types of campaigns. We've found that now in LeadsPedia, but have still found that many partners prefer going through Invoca, so we still use it. It's an excellent platform for partners to access.
    Incentivized
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    Return on Investment
    DemandScience
    • We have been able to grow our lead numbers with high quality leads at a reasonable cost
    • We have been able to generate just the leads we want to support our Business Development team
    • We have been able to get our content in front of our specific TAL
    Incentivized
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    Invoca
    • It is really useful to set a price you will pay for inbound calls, and let Invoca manage that tracking system.
    • We were able to run campaigns that could not have run otherwise because we had the call tracking for those calls.
    Incentivized
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