DemandWorks Media vs. Folloze

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandWorks Media
Score 9.7 out of 10
N/A
DemandWorks Media, headquartered in Chicago, offers customer acquisition services for complex sales processes: DemandWorks’ demand generation programs enable users to deliver content to targeted buyers at the right time, on any device. With personalized user experience, dynamic content, predictive targeting, mobile optimization, and custom ‘pay for performance’ pricing, DemandWorks Media boasts a ‘guaranteed response’ with high conversion rates.N/A
Folloze
Score 9.4 out of 10
Enterprise companies (1,001+ employees)
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one…N/A
Pricing
DemandWorks MediaFolloze
Editions & Modules
No answers on this topic
Folloze
Contact Sales
Offerings
Pricing Offerings
DemandWorks MediaFolloze
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
DemandWorks MediaFolloze
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
DemandWorks MediaFolloze
Engagement
Comparison of Engagement features of Product A and Product B
DemandWorks Media
-
Ratings
Folloze
8.6
1 Ratings
6% above category average
Automated routing and prioritization00 Ratings9.11 Ratings
Customer interaction histories00 Ratings9.11 Ratings
Personalization00 Ratings8.21 Ratings
Engagement data tracking00 Ratings8.21 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
DemandWorks Media
-
Ratings
Folloze
6.4
1 Ratings
20% below category average
Standard visitor segmentation00 Ratings6.41 Ratings
Behavioral visitor segmentation00 Ratings6.41 Ratings
ABM sales intelligence00 Ratings6.41 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
DemandWorks Media
-
Ratings
Folloze
6.4
1 Ratings
19% below category average
3rd party intent signals00 Ratings6.41 Ratings
Downstream intent signals00 Ratings6.41 Ratings
Account identification00 Ratings6.41 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
DemandWorks Media
-
Ratings
Folloze
9.1
1 Ratings
8% above category average
Automated workflow & orchestration00 Ratings9.11 Ratings
Best Alternatives
DemandWorks MediaFolloze
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Smith.ai Live Website Chat
Smith.ai Live Website Chat
Score 9.0 out of 10
Leadfeeder
Leadfeeder
Score 7.3 out of 10
Medium-sized Companies

No answers on this topic

LeanData
LeanData
Score 9.7 out of 10
Enterprises

No answers on this topic

PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
DemandWorks MediaFolloze
Likelihood to Recommend
9.0
(1 ratings)
7.9
(39 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
7.8
(39 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
8.5
(39 ratings)
Online Training
-
(0 ratings)
4.5
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Configurability
-
(0 ratings)
5.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
4.5
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
5.5
(1 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
DemandWorks MediaFolloze
Likelihood to Recommend
DemandWorks Media
My account rep will always find the best "personas" for our campaign. If I were to give him Engineers & developers as a target, he'd come back with more granular targeting that can be added to the campaign so that we're actually reaching the people that we want on our lists. This makes our client's jobs so much easier because the leads are of quality and they see high conversion rates when they run their own initiatives.
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Folloze
Folloze is a solid tool for creating personalized experiences and micro-targeted campaigns. Being able to deliver a ton of information, content, and/or useful links based on specific segments or personas. Folloze makes it easy to bring together content around a specific narrative so we can speak impactfully to specific market segments.
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Pros
DemandWorks Media
  • Deliver Quality Leads.
  • Reps have great communication and are always willing to help.
  • Always giving recommendations on how to better this campaign if it is one that has a larger audience size.
Read full review
Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
Read full review
Cons
DemandWorks Media
  • I think their demand pro feature is cool but it doesn't quite function as well as their ABM feature. Seems like it's just impression dumping
  • Their self-service site is not that user-friendly. There could be room for improvement
Read full review
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
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Likelihood to Renew
DemandWorks Media
No answers on this topic
Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
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Usability
DemandWorks Media
No answers on this topic
Folloze
Usability is good, but it does take some patience at times. You need to refer to your CSM or the Folloze resource library when stuck, which is relatively standard. Once you get the hang of things, I feel it's easy to remember and duplicate your efforts over and over. Just be patient and learn all you can about the product.
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Reliability and Availability
DemandWorks Media
No answers on this topic
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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Performance
DemandWorks Media
No answers on this topic
Folloze
pages load slow sometimes
Read full review
Support Rating
DemandWorks Media
No answers on this topic
Folloze
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
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Online Training
DemandWorks Media
No answers on this topic
Folloze
5 as we did it with our own people in house and not with Folloze
Read full review
Implementation Rating
DemandWorks Media
No answers on this topic
Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review
Alternatives Considered
DemandWorks Media
I haven't used any products like DemandWorks, but I have used Facebook and LinkedIn as a vehicle to drive lead generation and they're not as good as DemandWorks. We'd typically see CPLs in the $100s for these platforms, but DemandWorks never quotes us a CPL higher than $70, and the leads are always guaranteed.
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Folloze
Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page experience. It allows you to provide context and a story along with the content itself. When paired with their personalization, Folloze is the clear choice
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Contract Terms and Pricing Model
DemandWorks Media
No answers on this topic
Folloze
cannot disclose
Read full review
Scalability
DemandWorks Media
No answers on this topic
Folloze
there are still a lot of things that need to be made available within the product
Read full review
Return on Investment
DemandWorks Media
  • Quality leads that our clients love
  • DemandPro isn't the best ROI if you're looking at on-site engagement
  • ability to run tons of campaigns with them at one time
Read full review
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.