Swydo, by DialogTech vs. SAS 360 Plan vs. TrackMaven

Swydo, by DialogTech is great for monitoring your ad spend, reporting on ads, and combining it all into an easy-to-read report. Swydo, by DialogTech is not able to show organic social media metrics, so for us, it is not a complete report of our campaigns because we prefer to include metrics of related social posts.

Incentivized

If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.

Incentivized

• pulls data from multiple sources into easy-to-read reports
• Allows for customization
• Automates and sends reports

Incentivized

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• Tagging and filtering features in the real time activity feed
• Customizable email alerts when our content or the content of others go viral.
• Visualizer provides a bar, line or area graph that can easily be exported as a CSV, JPG, PDF or SVG.

• The interface has a bit of a learning curve.
• Because you're directly accessing an API, there is some experimentation needed to get the data that you want.

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

• For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.

More than likely, yes. This is a company with people I trust that offer an exceptional product.

I've never found as good a combination of value and featured data as Swydo, by DialogTech. I think that Semrush is a great tool, especially for research. And I use some of their social media templates, but the report writer is nowhere near as robust as Swydo, by DialogTech. Supermetrics also has an okay product, but is nowhere near Swydo, by DialogTech's class. Even when I'm only reporting on one platform, I find that Swydo, by DialogTech, is often a better choice than the native report.

Incentivized

I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface

• Improved accuracy
• Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
• Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.

Incentivized

• Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
• Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
• Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely