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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Divi

    Score9.4 out of 10
    N/AMore than just a WordPress theme, Divi is a website building platform that replaces the standard WordPress post editor with a new visual editor. The vendor states it can be enjoyed by design professionals and newcomers alike, and is designed to give users the ability to create spectacular designs with ease and efficiency.

    $89

    per year

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    DiviGoogle Analytics
    Editions & Modules
    Divi
    $89
    per year
    Divi Pro
    $277
    per year
    Divi Lifetime + Pro Services
    $297
    today + 212 each following year
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    DiviGoogle Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsLifetime subscriptions are also available for a one time fee.—
    More Pricing Information
    Community Pulse
    DiviGoogle Analytics
    Considered Both Products
    Elegant Themes
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    9 Answers
    96%
    Would buy again
    101 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    100%
    Delivers good value for the price
    100 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    10 Answers
    99%
    Happy with the feature set
    104 Answers
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    9 Answers
    97%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    8 Answers
    96%
    Implementation went as expected
    87 Answers
    Features
    DiviGoogle Analytics
    Security
    Comparison of Security features of Divi and Google Analytics
    Feature
    Divi
    8.9
    8 Ratings
    8% above category average
    Google Analytics
    -
    Ratings
    Role-based user permissions8.98 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Divi and Google Analytics
    Feature
    Divi
    6.3
    8 Ratings
    21% below category average
    Google Analytics
    -
    Ratings
    API9.87 Ratings00 Ratings
    Internationalization / multi-language2.96 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Divi and Google Analytics
    Feature
    Divi
    8.8
    10 Ratings
    12% above category average
    Google Analytics
    -
    Ratings
    WYSIWYG editor10.09 Ratings00 Ratings
    Code quality / cleanliness8.07 Ratings00 Ratings
    Admin section9.210 Ratings00 Ratings
    Page templates8.710 Ratings00 Ratings
    Library of website themes8.310 Ratings00 Ratings
    Mobile optimization / responsive design9.110 Ratings00 Ratings
    Publishing workflow10.08 Ratings00 Ratings
    Form generator6.810 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Divi and Google Analytics
    Feature
    Divi
    7.3
    9 Ratings
    3% below category average
    Google Analytics
    -
    Ratings
    Content taxonomy8.48 Ratings00 Ratings
    SEO support6.18 Ratings00 Ratings
    Bulk management5.05 Ratings00 Ratings
    Availability / breadth of extensions7.98 Ratings00 Ratings
    Community / comment management9.16 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Divi and Google Analytics
    Feature
    Divi
    -
    Ratings
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lead Conversion Tracking00 Ratings8.210 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings
    Device and Browser Reporting00 Ratings9.311 Ratings
    Pageview Tracking00 Ratings9.111 Ratings
    Event Tracking00 Ratings8.411 Ratings
    Reporting in real-time00 Ratings7.810 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings
    Best Alternatives
    DiviGoogle Analytics
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DiviGoogle Analytics
    Likelihood to Recommend
    9.7
    (9 ratings)
    8.5
    (193 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (51 ratings)
    Usability
    9.4
    (5 ratings)
    7.4
    (19 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (42 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    DiviGoogle Analytics
    Likelihood to Recommend
    Elegant Themes
    Divi is great if you build multiple websites for clients; however, I'm not sure it is cost-effective if you only make a single site.
    Incentivized
    Read full review
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Elegant Themes
    • It has a very easy-to-use and extremely complete block editor.
    • It offers many templates that you can use as a base for your website.
    • Customer service has been fast and effective whenever I have needed it.
    • Tiene un editor de bloques muy sencillo de usar y extremadamente completo.
    • Ofrece muchas plantillas que puedes utilizar como base para tu web.
    • La atención al cliente ha sido rápida y efectiva siempre que la he necesitado
    Incentivized
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cons
    Elegant Themes
    • The load time of the builder could be faster. On some websites it takes a long time to load, and may crash the page. (I believe they've said they're working on this stability issue.)
    • Warnings on updates if they're difficult for some sites to run. I have one website that has crashed more than once from Divi's theme updates. I always back it up before the update so I restore the site, but this is still a bit of an inconvenience.
    • Integrated (or more clearly marked) tutorials within the builder. I migrate site maintenance and ownership to clients after the site is complete and some could use refreshers within the builder on what happens where i.e. the difference between a section, row, module.
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    Elegant Themes
    No answers on this topic
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Usability
    Elegant Themes
    Divi is overall a great tool to use - I think I would need to spend a little more time to dig into the tool to provide more long term feedback.
    Incentivized
    Read full review
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Elegant Themes
    No answers on this topic
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Performance
    Elegant Themes
    No answers on this topic
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Support Rating
    Elegant Themes
    No answers on this topic
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Online Training
    Elegant Themes
    No answers on this topic
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Implementation Rating
    Elegant Themes
    No answers on this topic
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Alternatives Considered
    Elegant Themes
    I find Elementor very clunky and find Divi much more intuitive.
    Also we purchased a lifetime license for Divi and can use it on unlimited websites, while Elementor there is a yearly subscription per site
    Incentivized
    Read full review
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Scalability
    Elegant Themes
    No answers on this topic
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Return on Investment
    Elegant Themes
    • Higher conversion rate
    • Theres no needed more tools
    • Ive got rid of a CTA tool since with Divi i can make them. Is not that easy, but is functional
    Incentivized
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ScreenShots