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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
    Pricing
    D&B HooversWildfire Interactive (Discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B HooversWildfire Interactive (Discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B HooversWildfire Interactive (Discontinued)
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    99 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    89 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    103 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    62 Answers
    No answers on this topic
    Implementation went as expected
    92%
    Implementation went as expected
    70 Answers
    No answers on this topic
    Features
    D&B HooversWildfire Interactive (Discontinued)
    Prospecting
    Comparison of Prospecting features of D&B Hoovers and Wildfire Interactive (Discontinued)
    Feature
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Advanced search6.7115 Ratings00 Ratings
    Identification of new leads7.7107 Ratings00 Ratings
    List quality6.5116 Ratings00 Ratings
    List upload/download7.2109 Ratings00 Ratings
    Ideal customer targeting7.5104 Ratings00 Ratings
    Load time/data access9.3115 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Hoovers and Wildfire Interactive (Discontinued)
    Feature
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Contact information8.5109 Ratings00 Ratings
    Company information9.2119 Ratings00 Ratings
    Industry information8.7116 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Hoovers and Wildfire Interactive (Discontinued)
    Feature
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Lead qualification process7.577 Ratings00 Ratings
    Smart lists and recommendations7.987 Ratings00 Ratings
    Salesforce integration7.862 Ratings00 Ratings
    Company/business profiles7.8109 Ratings00 Ratings
    Alerts and reminders7.878 Ratings00 Ratings
    Data hygiene8.594 Ratings00 Ratings
    Automatic data refresh8.985 Ratings00 Ratings
    Tags7.970 Ratings00 Ratings
    Filters and segmentation7.992 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Hoovers and Wildfire Interactive (Discontinued)
    Feature
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Sales email templates10.07 Ratings00 Ratings
    Append emails to records9.555 Ratings00 Ratings
    Best Alternatives
    D&B HooversWildfire Interactive (Discontinued)
    Small Businesses
    Owler
    Score9.7 out of 10
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    No answers on this topic
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B HooversWildfire Interactive (Discontinued)
    Likelihood to Recommend
    8.5
    (126 ratings)
    2.0
    (4 ratings)
    Likelihood to Renew
    9.8
    (13 ratings)
    7.9
    (3 ratings)
    Usability
    7.6
    (8 ratings)
    9.0
    (1 ratings)
    Availability
    9.1
    (5 ratings)
    10.0
    (1 ratings)
    Performance
    9.0
    (4 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.4
    (10 ratings)
    9.5
    (2 ratings)
    Online Training
    9.2
    (2 ratings)
    8.5
    (2 ratings)
    Implementation Rating
    8.8
    (8 ratings)
    8.5
    (2 ratings)
    Configurability
    7.7
    (3 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (3 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    D&B HooversWildfire Interactive (Discontinued)
    Likelihood to Recommend
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Pros
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
    Read full review
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Cons
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Likelihood to Renew
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
    Read full review
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Usability
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
    Read full review
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Reliability and Availability
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
    Read full review
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Performance
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
    Read full review
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Support Rating
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
    Read full review
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Online Training
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
    Read full review
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Implementation Rating
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
    Read full review
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Alternatives Considered
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
    Read full review
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Scalability
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Professional Services
    Dun Bradstreet
    very professional
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
    Read full review
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    ScreenShots

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence