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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Pricing
    D&B HooversHubSpot CRM
    Editions & Modules
    No answers on this topic
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    Offerings
    Pricing Offerings
    D&B HooversHubSpot CRM
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B HooversHubSpot CRM
    Considered Both Products
    Dun Bradstreet
    Chose D&B Hoovers
    Hoovers is most complete and detailed
    Incentivized
    Chose D&B Hoovers
    We have not been out to market for a few years but when we last looked this was the best.
    Incentivized
    HubSpot
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    99 Answers
    97%
    Would buy again
    1607 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    89 Answers
    97%
    Delivers good value for the price
    1204 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    103 Answers
    97%
    Happy with the feature set
    1617 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    62 Answers
    98%
    Lived up to sales and marketing promises
    1040 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    70 Answers
    94%
    Implementation went as expected
    1010 Answers
    Features
    D&B HooversHubSpot CRM
    Prospecting
    Comparison of Prospecting features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    HubSpot CRM
    -
    Ratings
    Advanced search6.7115 Ratings00 Ratings
    Identification of new leads7.8107 Ratings00 Ratings
    List quality6.5116 Ratings00 Ratings
    List upload/download7.2109 Ratings00 Ratings
    Ideal customer targeting7.5104 Ratings00 Ratings
    Load time/data access9.3115 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    HubSpot CRM
    -
    Ratings
    Contact information8.5109 Ratings00 Ratings
    Company information9.2119 Ratings00 Ratings
    Industry information8.7116 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    HubSpot CRM
    -
    Ratings
    Lead qualification process7.677 Ratings00 Ratings
    Smart lists and recommendations7.987 Ratings00 Ratings
    Salesforce integration7.862 Ratings00 Ratings
    Company/business profiles7.8109 Ratings00 Ratings
    Alerts and reminders7.878 Ratings00 Ratings
    Data hygiene8.594 Ratings00 Ratings
    Automatic data refresh8.985 Ratings00 Ratings
    Tags7.970 Ratings00 Ratings
    Filters and segmentation7.992 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    HubSpot CRM
    -
    Ratings
    Sales email templates10.07 Ratings00 Ratings
    Append emails to records9.555 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    -
    Ratings
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    Customer data management / contact management00 Ratings8.91661 Ratings
    Workflow management00 Ratings8.41631 Ratings
    Territory management00 Ratings4.9184 Ratings
    Opportunity management00 Ratings8.41563 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.71680 Ratings
    Contract management00 Ratings7.9185 Ratings
    Quote & order management00 Ratings7.81152 Ratings
    Interaction tracking00 Ratings8.81623 Ratings
    Channel / partner relationship management00 Ratings8.2186 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    -
    Ratings
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    Case management00 Ratings8.31085 Ratings
    Call center management00 Ratings7.7927 Ratings
    Help desk management00 Ratings8.1993 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    -
    Ratings
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    Lead management00 Ratings8.91439 Ratings
    Email marketing00 Ratings8.91452 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    -
    Ratings
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    Task management00 Ratings8.31510 Ratings
    Billing and invoicing management00 Ratings7.8804 Ratings
    Reporting00 Ratings8.31403 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    -
    Ratings
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    Forecasting00 Ratings8.01220 Ratings
    Pipeline visualization00 Ratings8.51475 Ratings
    Customizable reports00 Ratings8.31432 Ratings
    Customization
    Comparison of Customization features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    -
    Ratings
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    Custom fields00 Ratings8.81450 Ratings
    Custom objects00 Ratings8.71269 Ratings
    Scripting environment00 Ratings6.3132 Ratings
    API for custom integration00 Ratings8.41045 Ratings
    Security
    Comparison of Security features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    -
    Ratings
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    Single sign-on capability00 Ratings9.01295 Ratings
    Role-based user permissions00 Ratings9.01374 Ratings
    Social CRM
    Comparison of Social CRM features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    -
    Ratings
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    Social data00 Ratings8.0972 Ratings
    Social engagement00 Ratings8.1960 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    -
    Ratings
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    Marketing automation00 Ratings8.41104 Ratings
    Compensation management00 Ratings7.8728 Ratings
    Platform
    Comparison of Platform features of D&B Hoovers and HubSpot CRM
    Feature
    D&B Hoovers
    -
    Ratings
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    Mobile access00 Ratings7.91302 Ratings
    Best Alternatives
    D&B HooversHubSpot CRM
    Small Businesses
    Owler
    Score9.7 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B HooversHubSpot CRM
    Likelihood to Recommend
    8.5
    (126 ratings)
    8.6
    (1771 ratings)
    Likelihood to Renew
    9.8
    (13 ratings)
    9.9
    (32 ratings)
    Usability
    7.6
    (8 ratings)
    8.4
    (1619 ratings)
    Availability
    9.1
    (5 ratings)
    8.2
    (1 ratings)
    Performance
    9.0
    (4 ratings)
    6.4
    (1 ratings)
    Support Rating
    7.4
    (10 ratings)
    10.0
    (25 ratings)
    Online Training
    9.2
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.8
    (8 ratings)
    7.3
    (9 ratings)
    Configurability
    7.7
    (3 ratings)
    4.5
    (1 ratings)
    Contract Terms and Pricing Model
    9.0
    (3 ratings)
    5.5
    (1 ratings)
    Ease of integration
    9.1
    (2 ratings)
    7.3
    (1 ratings)
    Product Scalability
    8.6
    (3 ratings)
    7.3
    (1 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (3 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    9.0
    (3 ratings)
    7.3
    (1 ratings)
    User Testimonials
    D&B HooversHubSpot CRM
    Likelihood to Recommend
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
    Read full review
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
    Read full review
    Likelihood to Renew
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
    Read full review
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    Usability
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
    Read full review
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
    Read full review
    Reliability and Availability
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
    Read full review
    HubSpot
    No answers on this topic
    Performance
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
    Read full review
    HubSpot
    No answers on this topic
    Support Rating
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
    Read full review
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    Online Training
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
    Read full review
    HubSpot
    No answers on this topic
    Implementation Rating
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
    Read full review
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    Alternatives Considered
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
    Read full review
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
    Read full review
    HubSpot
    No answers on this topic
    Scalability
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
    Read full review
    HubSpot
    No answers on this topic
    Professional Services
    Dun Bradstreet
    very professional
    Incentivized
    Read full review
    HubSpot
    No answers on this topic
    Return on Investment
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
    Read full review
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
    Read full review
    ScreenShots

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.