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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Optimizer

    Score10 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A

    GTM Studio Powered by ZoomInfo

    Score8.1 out of 10
    N/AGTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…N/A
    Pricing
    D&B OptimizerGTM Studio Powered by ZoomInfo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B OptimizerGTM Studio Powered by ZoomInfo
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B OptimizerGTM Studio Powered by ZoomInfo
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    ZoomInfo
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    51 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    47 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    52 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    42 Answers
    Features
    D&B OptimizerGTM Studio Powered by ZoomInfo
    Prospecting
    Comparison of Prospecting features of D&B Optimizer and GTM Studio Powered by ZoomInfo
    Feature
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    Advanced search3.52 Ratings00 Ratings
    Identification of new leads5.12 Ratings00 Ratings
    List quality5.12 Ratings00 Ratings
    List upload/download8.02 Ratings00 Ratings
    Ideal customer targeting4.42 Ratings00 Ratings
    Load time/data access8.02 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Optimizer and GTM Studio Powered by ZoomInfo
    Feature
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    Contact information6.92 Ratings00 Ratings
    Company information6.22 Ratings00 Ratings
    Industry information7.12 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and GTM Studio Powered by ZoomInfo
    Feature
    D&B Optimizer
    6.9
    2 Ratings
    8% below category average
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    Lead qualification process6.01 Ratings00 Ratings
    Smart lists and recommendations6.02 Ratings00 Ratings
    Salesforce integration9.02 Ratings00 Ratings
    Company/business profiles4.32 Ratings00 Ratings
    Data hygiene8.82 Ratings00 Ratings
    Automatic data refresh6.22 Ratings00 Ratings
    Filters and segmentation8.21 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Optimizer and GTM Studio Powered by ZoomInfo
    Feature
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    Append emails to records7.31 Ratings00 Ratings
    Best Alternatives
    D&B OptimizerGTM Studio Powered by ZoomInfo
    Small Businesses
    Owler
    Score9.7 out of 10
    HubSpot Data Hub
    Score8.2 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clari (legacy product)
    Score8.2 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Clari (legacy product)
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B OptimizerGTM Studio Powered by ZoomInfo
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.4
    (160 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.3
    (12 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (60 ratings)
    Availability
    -
    (0 ratings)
    8.5
    (5 ratings)
    Performance
    -
    (0 ratings)
    7.9
    (5 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (9 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.6
    (7 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (4 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.2
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (5 ratings)
    Professional Services
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.8
    (4 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.7
    (4 ratings)
    User Testimonials
    D&B OptimizerGTM Studio Powered by ZoomInfo
    Likelihood to Recommend
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
    Read full review
    ZoomInfo
    We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    ZoomInfo
    • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
    • The reporting allows us to easily see the performance of our ads. There is no guesswork.
    • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    ZoomInfo
    • Does not fully integrate sales and marketing, so some work and translation is still required.
    • this is a complicated tool, and requires a rather long time to train employees to use properly.
    • no training included, and the price is a bit high
    • Does not integrate the same across all internet browser programs
    Incentivized
    Read full review
    Likelihood to Renew
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
    Incentivized
    Read full review
    Usability
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
    Read full review
    Reliability and Availability
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
    Incentivized
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    Performance
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
    Read full review
    Support Rating
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
    Read full review
    Online Training
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.
    Incentivized
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    Implementation Rating
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
    Incentivized
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    Alternatives Considered
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    ZoomInfo
    ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price point difference.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    No, it was clear.
    Incentivized
    Read full review
    Scalability
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
    Incentivized
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    Return on Investment
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    ZoomInfo
    • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
    • With better prioritization, our team can get to the right people faster, speeding up sales cycles
    • We are seeing a stronger pipeline and more booked meetings from our BDR team
    Incentivized
    Read full review
    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.