Dooly.AI vs. MediaRadar vs. Winmo

Good: Anyone who has to update SFDC daily, should be using Dooly. It's the only place you should be looking at to house your comments, and notes, move around accounts and update your pipeline. It's just so so so much easier Bad: If you need to move complex deals. The tool is meant to be really simple, and so I have a feeling if you have a super complex version of SFDC, it's gonna be hard to pull off.

Incentivized

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

Incentivized

Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context

Incentivized

• Dooly.AI is easy, powerful, and intuitive!
• Dooly.AI saves me incredible time as I can take notes in one place and it syncs up to all relevant Salesforce objects.
• Dooly.AI's support team is incredible! They customized Dooly for our GTM team and have been an incredible partner!

Incentivized

• One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
• The contact information is super organized and the site overall is very user-friendly.

Incentivized

• Allows us to view information from companies in the industry to stay on top of industry news and trends.
• It provides a large database of clients and important companies, with the contacts of managers and executive staff.
• Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.

Incentivized

• A newly created field isn't synced over into Dooly right away. Would love to see a "Sync fields" button to manually force a refresh

Incentivized

• I think the user interface could use improvement.
• Would be nice to have more accurate phone # information.
• Could be updated more frequently.

Incentivized

• The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
• Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.

Incentivized

Scratchpad has a limit on the number of syncs but when you go to the paid version, it is cheaper. Dooly is also a much higher funded company and has a larger pool of customers. The premium version does offer more features in terms of collaboration than Scratchpad. Scratchpad benefits by having a native UI within your existing browser

Incentivized

MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.

Incentivized

I've used a few different services like Winmo, one of them being seamless. Winmo was a lot easier to use and the information that I gather from Winmo seems to be a lot more accurate and easy to navigate. User experience is a big deal, the easier to find information the better.

Incentivized

• Incredible time savings! I easily save at least an hour a week by using Dooly.
• We have more information on accounts and opportunities as we transition accounts to new teammates, so this saves time and ultimately helps us make more money.

Incentivized

• Given the spend amounts in media, finding the right contacts has a big ROI.
• Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
• They have a concierge to help you if it's missing contacts.

Incentivized

• There has been a positive ROI in terms of list building.
• The ROI has also been positive in terms of competitive research.
• The ROI has been negative in terms of data quality. When the sales team actually starts using the data as-is without putting in some of their own time to clean the data.

Incentivized