MediaRadar vs Winmo

• Gauges client budgets
• Keeps up with competitors
• Creates mock ups for clients

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• Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
• Correct contact information at the agency and client level, often with email and phone numbers.
• Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.

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• For some brands, no contacts are listed. This is really the only thing I believe Media Radar could improve on. Again, I'm primarily using it to pull contacts so that is an important feature to me.

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• Winmo's contact information is not always accurate.
• There are a limited amount of verified contacts per company.
• Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.

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• Given the spend amounts in media, finding the right contacts has a big ROI.
• Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
• They have a concierge to help you if it's missing contacts.

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• Winmo gave us the opportunity to be qualified for a dream brand
• Winmo gave us the opportunity to get an RFP for a 150 million dollar account
• I wouldn't suggest having my job without Winmo. It cuts time exponentially in half.

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