MediaRadar vs. Winmo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MediaRadar
Score 6.2 out of 10
N/A
Media Radar is a sales intelligence software solution offered by Media Radar.N/A
Winmo
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations,N/A
Pricing
MediaRadarWinmo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MediaRadarWinmo
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MediaRadarWinmo
Considered Both Products
MediaRadar
Chose MediaRadar
The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand …
Chose MediaRadar
MediaRadar was the best tool in the native advertising space. We use a combination of multiple resources like Alf, Winmo, Seller Crowd to get a holistic view. Every platform has its unique advantages and disadvantages over the others.
MediaRadar's support is outstanding and …
Chose MediaRadar
I am far more confident in MediaRadar's data quality.
Winmo
Chose Winmo
I currently use both Winmo and MediaRadar. Winmo has the most relevant information in general and is what I use on a daily basis, specifically the WinmoEdge feature. I love that it gets sent to my inbox every day. For me, Media Radar is a supplement product. I find that often Me…
Chose Winmo
Winmo's Adbeat platform is great for industry news and announcements - simpler U/X than MediaRadar.
Top Pros
Top Cons
Features
MediaRadarWinmo
Prospecting
Comparison of Prospecting features of Product A and Product B
MediaRadar
1.1
6 Ratings
149% below category average
Winmo
8.2
22 Ratings
8% above category average
Advanced search1.06 Ratings8.520 Ratings
Identification of new leads1.06 Ratings7.522 Ratings
List quality1.16 Ratings8.021 Ratings
List upload/download1.15 Ratings8.017 Ratings
Ideal customer targeting1.05 Ratings8.121 Ratings
Load time/data access1.16 Ratings9.122 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
MediaRadar
1.0
6 Ratings
153% below category average
Winmo
8.2
22 Ratings
9% above category average
Contact information1.06 Ratings8.222 Ratings
Company information1.16 Ratings8.422 Ratings
Industry information1.16 Ratings8.021 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
MediaRadar
3.0
6 Ratings
84% below category average
Winmo
7.8
22 Ratings
6% above category average
Lead qualification process1.05 Ratings7.219 Ratings
Smart lists and recommendations1.05 Ratings7.317 Ratings
Salesforce integration1.02 Ratings8.312 Ratings
Company/business profiles1.06 Ratings7.920 Ratings
Alerts and reminders1.05 Ratings7.910 Ratings
Data hygiene6.04 Ratings7.120 Ratings
Automatic data refresh7.53 Ratings8.218 Ratings
Tags7.03 Ratings7.717 Ratings
Filters and segmentation1.06 Ratings8.519 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
MediaRadar
8.0
1 Ratings
6% above category average
Winmo
-
Ratings
Sales email templates8.01 Ratings00 Ratings
Append emails to records8.01 Ratings00 Ratings
Best Alternatives
MediaRadarWinmo
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
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User Ratings
MediaRadarWinmo
Likelihood to Recommend
1.1
(6 ratings)
8.6
(22 ratings)
User Testimonials
MediaRadarWinmo
Likelihood to Recommend
MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Read full review
List Partners
Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
Read full review
Pros
MediaRadar
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
Read full review
List Partners
  • Allows us to view information from companies in the industry to stay on top of industry news and trends.
  • It provides a large database of clients and important companies, with the contacts of managers and executive staff.
  • Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.
Read full review
Cons
MediaRadar
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
Read full review
List Partners
  • The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
  • Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.
Read full review
Alternatives Considered
MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
Read full review
List Partners
I've used a few different services like Winmo, one of them being seamless. Winmo was a lot easier to use and the information that I gather from Winmo seems to be a lot more accurate and easy to navigate. User experience is a big deal, the easier to find information the better.
Read full review
Return on Investment
MediaRadar
  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
Read full review
List Partners
  • There has been a positive ROI in terms of list building.
  • The ROI has also been positive in terms of competitive research.
  • The ROI has been negative in terms of data quality. When the sales team actually starts using the data as-is without putting in some of their own time to clean the data.
Read full review
ScreenShots

Winmo Screenshots

Screenshot of Discover emerging business opportunities with integrated DailyVista news and forecasting.Screenshot of Follow prospects in Winmo to get email alerts when decision-makers change.Screenshot of Target advertisers and agencies from many different angles to uncover the leads that matter to you most.Screenshot of Tag contacts to build customized lists. Refer to them in Winmo anytime, or merge and export them to Salesforce or Excel with automatic duplicate detection.Screenshot of Prospect Agencies in Winmo based on holding companies.