MediaRadar vs Winmo | TrustRadius

Likelihood to Recommend

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context

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Matthew Bernstein

Account Executive

Intersection Co.Marketing and Advertising, 501-1000 employees

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Feature Rating Comparison

MediaRadar

Winmo

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

MediaRadar

Winmo

Contact information

Industry information

MediaRadar

Winmo

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Filters and segmentation

MediaRadar

Winmo

Sales email templates

Append emails to records

Pros

Very simple to use.
Lots of data on media agencies and media spend.
Very good customer service.

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David Willette

Business Development

Real VisionBroadcast Media, 51-200 employees

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Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
Correct contact information at the agency and client level, often with email and phone numbers.
Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.

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Verified User

Executive in Sales

Marketing and Advertising Company, 501-1000 employees

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Cons

Could be more user-friendly
Could be less costly

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Cassidy Ebert

Client Services Manager

SourceMediaPublishing, 501-1000 employees

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Winmo's contact information is not always accurate.
There are a limited amount of verified contacts per company.
Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.

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Zach Ettelman

Business Development Strategist

Elevated ThirdMarketing and Advertising, 11-50 employees

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Alternatives Considered

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.

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Verified User

Employee in Sales

Publishing Company, 201-500 employees

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Winmo is better than Sales Nav because it gives contact information and much more detailed/insider information that you can't find on LinkedIn.. But both LinkedIn Sales Navigator and Winmo each serves a useful purpose - I use both and find them to work nicely as a pair. While LinkedIn has the most up to date info on individuals, Winmo takes the cake for overall industry and company trends.

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Verified User

Director in Sales

Entertainment Company, 11-50 employees

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Return on Investment

It has allowed us to create compelling pitches that result in business for our company.

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Verified User

Analyst in Research & Development

Transportation/Trucking/Railroad Company, 51-200 employees

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Winmo gave us the opportunity to be qualified for a dream brand
Winmo gave us the opportunity to get an RFP for a 150 million dollar account
I wouldn't suggest having my job without Winmo. It cuts time exponentially in half.

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Kathren Hatayama

New Business Account Executive

Kastner & PartnersMarketing and Advertising, 51-200 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

MediaRadar

Winmo

MediaRadar

Winmo

Likelihood to Recommend

MediaRadar

Winmo

Feature Rating Comparison

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

Contact information

Company information

Industry information

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Tags

Filters and segmentation

Sales email templates

Append emails to records

Pros

MediaRadar

Winmo

Cons

MediaRadar

Winmo

Alternatives Considered

MediaRadar

Winmo

Return on Investment

MediaRadar

Winmo

Screenshots

MediaRadar

Winmo

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison