What users are saying about
5 Ratings
18 Ratings
5 Ratings
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Score 9.3 out of 100
18 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Winmo

Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
Matthew Bernstein | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

MediaRadar
8.8
Winmo
8.3
Advanced search
MediaRadar
8.1
Winmo
9.6
Identification of new leads
MediaRadar
8.2
Winmo
7.6
List quality
MediaRadar
9.0
Winmo
8.0
List upload/download
MediaRadar
9.3
Winmo
8.0
Ideal customer targeting
MediaRadar
9.1
Winmo
7.9
Load time/data access
MediaRadar
9.4
Winmo
8.8

Sales Intelligence Data Standards

MediaRadar
8.7
Winmo
8.8
Contact information
MediaRadar
8.8
Winmo
9.2
Company information
MediaRadar
8.5
Winmo
8.4
Industry information
MediaRadar
8.8
Winmo
8.8

Data Augmentation & Lead Qualification

MediaRadar
7.3
Winmo
7.5
Lead qualification process
MediaRadar
9.1
Winmo
8.6
Smart lists and recommendations
MediaRadar
7.4
Winmo
6.7
Salesforce integration
MediaRadar
7.0
Winmo
5.9
Company/business profiles
MediaRadar
7.1
Winmo
6.0
Alerts and reminders
MediaRadar
7.2
Winmo
Data hygiene
MediaRadar
5.9
Winmo
8.4
Automatic data refresh
MediaRadar
7.3
Winmo
7.6
Tags
MediaRadar
6.9
Winmo
8.0
Filters and segmentation
MediaRadar
7.7
Winmo
9.2

Sales Intelligence Email Features

MediaRadar
8.0
Winmo
Sales email templates
MediaRadar
8.0
Winmo
Append emails to records
MediaRadar
8.0
Winmo

Pros

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Winmo

  • Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
  • Correct contact information at the agency and client level, often with email and phone numbers.
  • Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
Anonymous | TrustRadius Reviewer

Cons

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Winmo

  • Winmo's contact information is not always accurate.
  • There are a limited amount of verified contacts per company.
  • Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.
Zach Ettelman | TrustRadius Reviewer

Alternatives Considered

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Winmo

Winmo is better than Sales Nav because it gives contact information and much more detailed/insider information that you can't find on LinkedIn.. But both LinkedIn Sales Navigator and Winmo each serves a useful purpose - I use both and find them to work nicely as a pair. While LinkedIn has the most up to date info on individuals, Winmo takes the cake for overall industry and company trends.
Anonymous | TrustRadius Reviewer

Return on Investment

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Winmo

  • Winmo gave us the opportunity to be qualified for a dream brand
  • Winmo gave us the opportunity to get an RFP for a 150 million dollar account
  • I wouldn't suggest having my job without Winmo. It cuts time exponentially in half.
Kathren Hatayama | TrustRadius Reviewer

Screenshots

Pricing Details

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Winmo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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