What users are saying about
6 Ratings
18 Ratings
6 Ratings
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Score 9 out of 100
18 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

MediaRadar

If you're looking for contacts and leads in the media and advertising space, this is a very useful tool. I only have the light version, so I only have access to contact information, which is good for our budget. It makes it very easy to find the right people to get in touch with on media and advertising opportunities. If you pay more, you also get good info on their spend, spending categories, and spending periods.
David Willette profile photo

Winmo

Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
Matthew Bernstein profile photo

Feature Rating Comparison

Prospecting

MediaRadar
9.0
Winmo
8.7
Advanced search
MediaRadar
8.3
Winmo
9.6
Identification of new leads
MediaRadar
8.6
Winmo
8.2
List quality
MediaRadar
9.0
Winmo
8.5
List upload/download
MediaRadar
9.4
Winmo
8.4
Ideal customer targeting
MediaRadar
9.6
Winmo
8.3
Load time/data access
MediaRadar
9.3
Winmo
9.0

Sales Intelligence Data Standards

MediaRadar
8.9
Winmo
9.1
Contact information
MediaRadar
9.3
Winmo
9.3
Company information
MediaRadar
8.6
Winmo
8.8
Industry information
MediaRadar
8.9
Winmo
9.1

Data Augmentation & Lead Qualification

MediaRadar
7.2
Winmo
8.2
Lead qualification process
MediaRadar
10.0
Winmo
8.8
Smart lists and recommendations
MediaRadar
7.6
Winmo
7.5
Salesforce integration
MediaRadar
7.0
Winmo
7.5
Company/business profiles
MediaRadar
7.0
Winmo
7.2
Alerts and reminders
MediaRadar
6.2
Winmo
Data hygiene
MediaRadar
5.8
Winmo
8.7
Automatic data refresh
MediaRadar
7.1
Winmo
8.2
Tags
MediaRadar
6.7
Winmo
8.5
Filters and segmentation
MediaRadar
7.6
Winmo
9.3

Sales Intelligence Email Features

MediaRadar
8.0
Winmo
Sales email templates
MediaRadar
8.0
Winmo
Append emails to records
MediaRadar
8.0
Winmo

Pros

MediaRadar

  • Gauges client budgets
  • Keeps up with competitors
  • Creates mock ups for clients
Cassidy Ebert profile photo

Winmo

  • Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
  • Correct contact information at the agency and client level, often with email and phone numbers.
  • Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
No photo available

Cons

MediaRadar

  • For some brands, no contacts are listed. This is really the only thing I believe Media Radar could improve on. Again, I'm primarily using it to pull contacts so that is an important feature to me.
No photo available

Winmo

  • Winmo's contact information is not always accurate.
  • There are a limited amount of verified contacts per company.
  • Winmo is a great resource for traditional ad agencies, with most of the daily insights be catered towards opportunities to become an AOR for a big consumer brand. For digital-specific agencies like our company, this is less helpful.
Zach Ettelman profile photo

Alternatives Considered

MediaRadar

I am far more confident in MediaRadar's data quality
No photo available

Winmo

Winmo is better than Sales Nav because it gives contact information and much more detailed/insider information that you can't find on LinkedIn.. But both LinkedIn Sales Navigator and Winmo each serves a useful purpose - I use both and find them to work nicely as a pair. While LinkedIn has the most up to date info on individuals, Winmo takes the cake for overall industry and company trends.
No photo available

Return on Investment

MediaRadar

  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
David Willette profile photo

Winmo

  • Winmo gave us the opportunity to be qualified for a dream brand
  • Winmo gave us the opportunity to get an RFP for a 150 million dollar account
  • I wouldn't suggest having my job without Winmo. It cuts time exponentially in half.
Kathren Hatayama profile photo

Pricing Details

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Winmo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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