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Dotdigital vs. Klaviyo vs. LivePerson Conversational Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dotdigital

    Score8.5 out of 10
    N/ADotdigital is a Marketing Automation platform for building automated customer journeys, managing customer data, and coordinating personalized campaigns across email, SMS, MMS, WhatsApp, mobile push, web, advertising, and retargeting channels. Its Cross-Channel Campaign Management capabilities help marketing teams plan, execute, and analyze campaigns across customer touchpoints.N/A

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    LivePerson Conversational Cloud

    Score8.7 out of 10
    N/AThe LivePerson Conversational Cloud is a contact center solution used to create personalized, connected customer experiences across voice and messaging. The solution balances human agents, intelligent automations, and Conversational AI, across voice and messaging.N/A
    Pricing
    DotdigitalKlaviyoLivePerson Conversational Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DotdigitalKlaviyoLivePerson Conversational Cloud
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    DotdigitalKlaviyoLivePerson Conversational Cloud
    Considered Multiple Products
    Dotdigital EMEA Limited
    Chose Dotdigital
    DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it …
    Incentivized
    Klaviyo
    No answer on this topic
    LivePerson
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    95%
    Would buy again
    115 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    96%
    Delivers good value for the price
    107 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    97%
    Happy with the feature set
    117 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    95%
    Lived up to sales and marketing promises
    104 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    94%
    Implementation went as expected
    105 Answers
    No answers on this topic
    Features
    DotdigitalKlaviyoLivePerson Conversational Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Dotdigital and Klaviyo and LivePerson Conversational Cloud
    Feature
    Dotdigital
    -
    Ratings
    Klaviyo
    8.4
    134 Ratings
    9% above category average
    LivePerson Conversational Cloud
    -
    Ratings
    WYSIWYG email editor00 Ratings8.4120 Ratings00 Ratings
    Dynamic content00 Ratings8.2126 Ratings00 Ratings
    Ability to test dynamic content00 Ratings7.6118 Ratings00 Ratings
    Landing pages00 Ratings8.02 Ratings00 Ratings
    A/B testing00 Ratings8.3120 Ratings00 Ratings
    Mobile optimization00 Ratings8.6129 Ratings00 Ratings
    Email deliverability reporting00 Ratings8.7132 Ratings00 Ratings
    List management00 Ratings8.6132 Ratings00 Ratings
    Triggered drip sequences00 Ratings8.8118 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Dotdigital and Klaviyo and LivePerson Conversational Cloud
    Feature
    Dotdigital
    -
    Ratings
    Klaviyo
    7.6
    103 Ratings
    3% below category average
    LivePerson Conversational Cloud
    -
    Ratings
    Lead nurturing automation00 Ratings8.298 Ratings00 Ratings
    Lead scoring and grading00 Ratings7.150 Ratings00 Ratings
    Data quality management00 Ratings7.860 Ratings00 Ratings
    Automated sales alerts and tasks00 Ratings7.253 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Dotdigital and Klaviyo and LivePerson Conversational Cloud
    Feature
    Dotdigital
    -
    Ratings
    Klaviyo
    8.2
    47 Ratings
    10% above category average
    LivePerson Conversational Cloud
    -
    Ratings
    Calendaring00 Ratings8.247 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Dotdigital and Klaviyo and LivePerson Conversational Cloud
    Feature
    Dotdigital
    -
    Ratings
    Klaviyo
    7.8
    129 Ratings
    6% above category average
    LivePerson Conversational Cloud
    -
    Ratings
    Dashboards00 Ratings8.1129 Ratings00 Ratings
    Standard reports00 Ratings7.7125 Ratings00 Ratings
    Custom reports00 Ratings7.585 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Dotdigital and Klaviyo and LivePerson Conversational Cloud
    Feature
    Dotdigital
    -
    Ratings
    Klaviyo
    8.1
    107 Ratings
    7% above category average
    LivePerson Conversational Cloud
    -
    Ratings
    API00 Ratings8.4100 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings8.255 Ratings00 Ratings
    Customizability00 Ratings7.374 Ratings00 Ratings
    Integration with Salesforce.com00 Ratings8.320 Ratings00 Ratings
    Third-party software integrations00 Ratings8.150 Ratings00 Ratings
    Contact Center Software
    Comparison of Contact Center Software features of Dotdigital and Klaviyo and LivePerson Conversational Cloud
    Feature
    Dotdigital
    -
    Ratings
    Klaviyo
    -
    Ratings
    LivePerson Conversational Cloud
    6.9
    1 Ratings
    20% below category average
    Agent dashboard00 Ratings00 Ratings8.01 Ratings
    Validate callers00 Ratings00 Ratings8.01 Ratings
    Outbound response00 Ratings00 Ratings8.01 Ratings
    Click-to-call (CTC)00 Ratings00 Ratings7.01 Ratings
    Warm transfer00 Ratings00 Ratings7.01 Ratings
    Call scripts00 Ratings00 Ratings6.01 Ratings
    Call tracking00 Ratings00 Ratings8.01 Ratings
    Multichannel integration00 Ratings00 Ratings5.01 Ratings
    CRM software integration00 Ratings00 Ratings5.01 Ratings
    Workforce Optimization (WFO)
    Comparison of Workforce Optimization (WFO) features of Dotdigital and Klaviyo and LivePerson Conversational Cloud
    Feature
    Dotdigital
    -
    Ratings
    Klaviyo
    -
    Ratings
    LivePerson Conversational Cloud
    8.0
    1 Ratings
    4% below category average
    Quality management00 Ratings00 Ratings8.01 Ratings
    Call analytics00 Ratings00 Ratings8.01 Ratings
    Historical reporting00 Ratings00 Ratings8.01 Ratings
    Live reporting00 Ratings00 Ratings8.01 Ratings
    Customer surveys00 Ratings00 Ratings8.01 Ratings
    Customer interaction analytics00 Ratings00 Ratings8.01 Ratings
    Best Alternatives
    DotdigitalKlaviyoLivePerson Conversational Cloud
    Small Businesses
    Listrak
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Zendesk Talk
    Score8.2 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Bloomreach
    Score9.2 out of 10
    Genesys Multicloud CX (discontinued)
    Score8 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Iterable
    Score8.2 out of 10
    Bright Pattern Contact Center
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    DotdigitalKlaviyoLivePerson Conversational Cloud
    Likelihood to Recommend
    7.9
    (6 ratings)
    8.4
    (134 ratings)
    9.0
    (78 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (4 ratings)
    10.0
    (10 ratings)
    Usability
    7.3
    (5 ratings)
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    DotdigitalKlaviyoLivePerson Conversational Cloud
    Likelihood to Recommend
    Dotdigital EMEA Limited
    DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
    Incentivized
    Read full review
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    LivePerson
    Liveperson LiveEngage is good for larger deployments with lots of agents, and where the rollout plan is broad with respect to the visitors who you will be targeting. It allows you to manipulate more of the data for reporting than many other platforms. The premium cost and some drawbacks with configuring smaller groups might make it lose some appeal for smaller companies or deployments.
    Incentivized
    Read full review
    Pros
    Dotdigital EMEA Limited
    • Email Campaigns are simple and easy to crease
    • We use the SMS to alert our customers to any technical issues
    • Good support from account managers
    Incentivized
    Read full review
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    LivePerson
    • Integrates very well with Salesforce, our CRM software. As we disposition calls, the notes automatically generate on my customer's accounts, saving me valuable steps in documentation.
    • Call metrics gathered in Tenfold are used for measuring productivity across all of the sales team. Reporting is done through Salesforce, once again speaking volumes of the integration capabilities.
    • The clarity and consistency of quality of calls are outstanding! Very little delay, static or feedback.
    Incentivized
    Read full review
    Cons
    Dotdigital EMEA Limited
    • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
    • The API set is very limited in general.
    • The API set is very limited in general
    Incentivized
    Read full review
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    LivePerson
    • There is no ability to customize the popup. It is stuck in one place (bottom right) and can't be moved. Just adding something as simple as being able to move it up and down would make a world of a difference. I don't know how many times the popup got in the way of other information I was trying to look at.
    • It would, of course, be a much better product if the popup were it's own app that could be docked anywhere on the screen. Tying the popup to Chrome really keeps this software from being the best it could be.
    • There are no skins, color options, customize options, or anything like that for the popup window. There is nothing you can do to affect how it looks, what information is on it, and where it is docked. Solve those three issues, and you have an amazing tool that is flexible and personable.
    Incentivized
    Read full review
    Likelihood to Renew
    Dotdigital EMEA Limited
    No answers on this topic
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    LivePerson
    LivePerson has been a great tool for our company and everything is customized. We can customize everything from the canned responses, operator surveys, and customer surveys. We receive a lot of positive information from our customers; and to be able to provide technical support of the website as well as status information for already placed orders is awesome
    Incentivized
    Read full review
    Usability
    Dotdigital EMEA Limited
    DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
    Incentivized
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    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    LivePerson
    No answers on this topic
    Support Rating
    Dotdigital EMEA Limited
    No answers on this topic
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    LivePerson
    No answers on this topic
    Implementation Rating
    Dotdigital EMEA Limited
    No answers on this topic
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    LivePerson
    No answers on this topic
    Alternatives Considered
    Dotdigital EMEA Limited
    DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
    Incentivized
    Read full review
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
    Read full review
    LivePerson
    I find the ease of use of Tenfold to be advantageous to all other platforms. It also appears that as future needs change, Tenfold will allow me to continue to structure my workday around Tenfold but use it in different ways that would scale to any changes in my process.
    Read full review
    Return on Investment
    Dotdigital EMEA Limited
    • Maintenance costs due to integration limits.
    • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
    • In general, a raise of costs in the IT compartment, while it can benefit marketing.
    Incentivized
    Read full review
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
    Read full review
    LivePerson
    • This has definitely helped me monitor my own call volumes and helped me learn the best times to connect.
    • Tenfold has also saved me significant time using the 'click-to-dial' feature.
    • I still remain frustrated that some of the integration with Salesforce isn't as seamless as it could (or imi should) be; however overall it's still a valuable addition to my business tools.
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers