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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dotdigital

    Score8.5 out of 10
    N/ADotdigital is a Marketing Automation platform for building automated customer journeys, managing customer data, and coordinating personalized campaigns across email, SMS, MMS, WhatsApp, mobile push, web, advertising, and retargeting channels. Its Cross-Channel Campaign Management capabilities help marketing teams plan, execute, and analyze campaigns across customer touchpoints.N/A

    Makesbridge

    Score8.5 out of 10
    Small Businesses (1-50 employees)
    Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

    $30

    per month

    Pricing
    DotdigitalMakesbridge
    Editions & Modules
    No answers on this topic
    Mini
    $29
    per month (1 account)
    SMB
    $75
    per month (1 account)
    MKS PRO
    $150
    per month (5 accounts)
    Enterprise
    $500
    per month (10 accounts)
    Engage
    $1,500
    per month (25 accounts)
    Pay As You Go
    $0
    Custom Pricing
    Offerings
    Pricing Offerings
    DotdigitalMakesbridge
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
    More Pricing Information
    Community Pulse
    DotdigitalMakesbridge
    Considered Both Products
    Dotdigital EMEA Limited
    No answer on this topic
    Makesbridge Technology
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    DotdigitalMakesbridge
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Dotdigital and Makesbridge
    Feature
    Dotdigital
    -
    Ratings
    Makesbridge
    7.7
    7 Ratings
    1% below category average
    WYSIWYG email editor00 Ratings6.97 Ratings
    Dynamic content00 Ratings8.05 Ratings
    Ability to test dynamic content00 Ratings8.06 Ratings
    Landing pages00 Ratings7.04 Ratings
    A/B testing00 Ratings8.45 Ratings
    Mobile optimization00 Ratings7.96 Ratings
    Email deliverability reporting00 Ratings8.27 Ratings
    List management00 Ratings7.27 Ratings
    Triggered drip sequences00 Ratings8.26 Ratings
    Lead Management
    Comparison of Lead Management features of Dotdigital and Makesbridge
    Feature
    Dotdigital
    -
    Ratings
    Makesbridge
    8.1
    6 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.26 Ratings
    Lead scoring and grading00 Ratings7.66 Ratings
    Data quality management00 Ratings8.26 Ratings
    Automated sales alerts and tasks00 Ratings8.26 Ratings
    Campaign Management
    Comparison of Campaign Management features of Dotdigital and Makesbridge
    Feature
    Dotdigital
    -
    Ratings
    Makesbridge
    8.1
    6 Ratings
    7% above category average
    Calendaring00 Ratings7.76 Ratings
    Event/webinar marketing00 Ratings8.44 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Dotdigital and Makesbridge
    Feature
    Dotdigital
    -
    Ratings
    Makesbridge
    8.8
    6 Ratings
    15% above category average
    Social sharing and campaigns00 Ratings8.54 Ratings
    Social profile integration00 Ratings9.13 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Dotdigital and Makesbridge
    Feature
    Dotdigital
    -
    Ratings
    Makesbridge
    8.0
    7 Ratings
    6% above category average
    Dashboards00 Ratings7.67 Ratings
    Standard reports00 Ratings8.47 Ratings
    Custom reports00 Ratings8.17 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Dotdigital and Makesbridge
    Feature
    Dotdigital
    -
    Ratings
    Makesbridge
    7.6
    6 Ratings
    0% below category average
    API00 Ratings7.14 Ratings
    Role-based workflow & approvals00 Ratings8.15 Ratings
    Customizability00 Ratings7.26 Ratings
    Integration with Salesforce.com00 Ratings8.26 Ratings
    Best Alternatives
    DotdigitalMakesbridge
    Small Businesses
    Listrak
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DotdigitalMakesbridge
    Likelihood to Recommend
    7.9
    (6 ratings)
    8.2
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    7.3
    (5 ratings)
    8.8
    (2 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.2
    (2 ratings)
    Online Training
    -
    (0 ratings)
    5.5
    (1 ratings)
    User Testimonials
    DotdigitalMakesbridge
    Likelihood to Recommend
    Dotdigital EMEA Limited
    DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
    Incentivized
    Read full review
    Makesbridge Technology
    Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
    Read full review
    Pros
    Dotdigital EMEA Limited
    • Email Campaigns are simple and easy to crease
    • We use the SMS to alert our customers to any technical issues
    • Good support from account managers
    Incentivized
    Read full review
    Makesbridge Technology
    • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
    • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
    Read full review
    Cons
    Dotdigital EMEA Limited
    • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
    • The API set is very limited in general.
    • The API set is very limited in general
    Incentivized
    Read full review
    Makesbridge Technology
    • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
    • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
    Read full review
    Likelihood to Renew
    Dotdigital EMEA Limited
    No answers on this topic
    Makesbridge Technology
    Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
    Read full review
    Usability
    Dotdigital EMEA Limited
    DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
    Incentivized
    Read full review
    Makesbridge Technology
    I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
    Read full review
    Reliability and Availability
    Dotdigital EMEA Limited
    No answers on this topic
    Makesbridge Technology
    Their tech support staff is the BEST I have worked with!
    Read full review
    Performance
    Dotdigital EMEA Limited
    No answers on this topic
    Makesbridge Technology
    Best tech support in the software industry.
    Read full review
    Support Rating
    Dotdigital EMEA Limited
    No answers on this topic
    Makesbridge Technology
    While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
    Read full review
    Alternatives Considered
    Dotdigital EMEA Limited
    DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
    Incentivized
    Read full review
    Makesbridge Technology
    Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
    Read full review
    Return on Investment
    Dotdigital EMEA Limited
    • Maintenance costs due to integration limits.
    • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
    • In general, a raise of costs in the IT compartment, while it can benefit marketing.
    Incentivized
    Read full review
    Makesbridge Technology
    • Good customer service and allows us to use our leads without much restriction.
    • Price still considered quite high for a very small business like us.
    Read full review
    ScreenShots

    Makesbridge Screenshots

    Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.