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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dovetail

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.

    $0

    for a single individual, channel, and research project

    Gainsight CS

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…

    $2,500

    Per Company Per Month

    Pricing
    DovetailGainsight CS
    Editions & Modules
    Free
    $0
    for a single individual, channel, and research project
    Professional
    $15
    per month
    Enterprise
    Contact Sales
    per year
    Subscription
    $2,500
    Per Company Per Month
    Offerings
    Pricing Offerings
    DovetailGainsight CS
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalRequired
    Additional DetailsDiscount available for annual billing on the Professional plan.—
    More Pricing Information
    Community Pulse
    DovetailGainsight CS
    Considered Both Products
    Dovetail
    No answer on this topic
    Gainsight
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    45 Answers
    98%
    Would buy again
    187 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    33 Answers
    98%
    Delivers good value for the price
    132 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    45 Answers
    97%
    Happy with the feature set
    184 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    22 Answers
    95%
    Lived up to sales and marketing promises
    93 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    32 Answers
    74%
    Implementation went as expected
    73 Answers
    Features
    DovetailGainsight CS
    Security
    Comparison of Security features of Dovetail and Gainsight CS
    Feature
    Dovetail
    -
    Ratings
    Gainsight CS
    8.3
    294 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.3297 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Dovetail and Gainsight CS
    Feature
    Dovetail
    -
    Ratings
    Gainsight CS
    8.1
    341 Ratings
    7% below category average
    API00 Ratings8.0235 Ratings
    Integration with Salesforce.com00 Ratings8.5336 Ratings
    Integration with Marketo00 Ratings7.979 Ratings
    Integration with Eloqua00 Ratings8.039 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Dovetail and Gainsight CS
    Feature
    Dovetail
    -
    Ratings
    Gainsight CS
    7.7
    362 Ratings
    13% below category average
    Product usage00 Ratings7.8350 Ratings
    Help desk / support tickets00 Ratings7.5281 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Dovetail and Gainsight CS
    Feature
    Dovetail
    -
    Ratings
    Gainsight CS
    8.1
    364 Ratings
    6% below category average
    NPS surveys00 Ratings8.5297 Ratings
    Sponsor tracking00 Ratings7.3238 Ratings
    Customer profiles00 Ratings8.5317 Ratings
    Automated workflow00 Ratings8.2348 Ratings
    Internal collaboration00 Ratings7.6334 Ratings
    Customer health scoring00 Ratings8.5357 Ratings
    Customer segmentation00 Ratings8.1307 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Dovetail and Gainsight CS
    Feature
    Dovetail
    -
    Ratings
    Gainsight CS
    7.8
    358 Ratings
    7% below category average
    Customer health trends00 Ratings8.3340 Ratings
    Engagement analytics00 Ratings8.1307 Ratings
    Revenue forecasting00 Ratings6.6203 Ratings
    Dashboards00 Ratings8.3358 Ratings
    Best Alternatives
    DovetailGainsight CS
    Small Businesses
    No answers on this topic
    ClientSuccess
    Score6 out of 10
    Medium-sized Companies
    Optimal
    Score8.5 out of 10
    ChurnZero
    Score7.9 out of 10
    Enterprises
    Optimal
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DovetailGainsight CS
    Likelihood to Recommend
    8.4
    (50 ratings)
    8.9
    (401 ratings)
    Likelihood to Renew
    8.1
    (4 ratings)
    9.2
    (21 ratings)
    Usability
    6.7
    (49 ratings)
    8.3
    (197 ratings)
    Availability
    9.0
    (2 ratings)
    9.1
    (3 ratings)
    Performance
    7.1
    (2 ratings)
    8.8
    (3 ratings)
    Support Rating
    6.9
    (2 ratings)
    8.2
    (135 ratings)
    Online Training
    8.2
    (1 ratings)
    8.6
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (7 ratings)
    Configurability
    5.6
    (2 ratings)
    8.2
    (2 ratings)
    Contract Terms and Pricing Model
    5.6
    (2 ratings)
    9.1
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    6.9
    (2 ratings)
    8.3
    (3 ratings)
    Professional Services
    5.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    5.9
    (2 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    5.2
    (2 ratings)
    9.1
    (1 ratings)
    User Testimonials
    DovetailGainsight CS
    Likelihood to Recommend
    Dovetail
    Well suited for: A product team with one FT person dedicated to research and operations to ensure the DT stays up to date, since its automated connectors are not that robust for lower plans. Eg., Salesforce doesn't work great without an enterprise plan, and you have to use outside automated workflows to feed in data from other sources of user feedback (e.g., Google Docs, Sheets). An enterprise team with more engineering time to dedicate to customizing their user research workflows.
    Incentivized
    Read full review
    Gainsight
    I really enjoy using Gainsight CS because we can track our customers through their life cycles through our CSM/Implementation teams, Customer Community, and even our Academy! All of the information is in one spot for us to use and see. I would recommend this product (as well as CC & CE) for any SaaS company that needs visibility across all products and teams.
    Incentivized
    Read full review
    Pros
    Dovetail
    • I really like the User Interface, how easy it is to have all your research data in one project and how visual it is to understand where are things. It does have a good User Experience.
    • I like how nice and easy it is to create categories or use the ones auto generated as a starting point. It is very easy to create a color coded set of categories that help make sense of the data.
    • I like how easy it is to see the video snippet of a specific highlight.
    Incentivized
    Read full review
    Gainsight
    • One source of truth for all things CS - managing day-to-day tasks.
    • Getting ahead of the risk by having a very detailed and evolving health score system. Gainsight's CSM was incredibly helpful in building our risk mitigation plan using the health score, sharing their best practices.
    • Having a mutually agreed upon Success Plan that you can share with the customer. It was also incredibly helpful with assigning other parties to take actions, along with due dates and reminders
    Incentivized
    Read full review
    Cons
    Dovetail
    • As mentioned up top, the contextual errors that occur in AI analysis.
    • Your IA and discovery routes were better before; this overhaul was unnecessarily complex and frustrating to navigate.
    • I find assigning names clunky. Batch uploading data, or even agentic API plugins for drive or user testing, would make this more seamless.
    Incentivized
    Read full review
    Gainsight
    • Outlook integration could be better as within Outlook we do not get much insight of the account. While contacting a contact from Outlook, it will be great if the Outlook -Gainsight CS tool can show certain important information, like any pending CTAs, the latest billing amount, and pending certifications, etc. This will improve the communications and make it more aligned with the company and account perspectives.
    • Limitations of report creation are user level - As a user I can not create report as per my wish on my set of accounts. Only the admin user has access to that, and also it's very intuitive compared to Salesforce.
    • Dashboard customization - as a user I have very much limited options to put in my dashboard. It's all about CTA all the time.
    Incentivized
    Read full review
    Likelihood to Renew
    Dovetail
    Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
    Incentivized
    Read full review
    Gainsight
    Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
    Incentivized
    Read full review
    Usability
    Dovetail
    it is relatively intuitive but it does take some practice to get used to the platform and understand the capabilities and limitations. There are also times that we have run into issues where the people we are sharing reports with either cannot view them or access is not provided. Additionally, the ability to export any of the video clips or snippets has created some frustration since we want to include the great findings that Dovetail helps put together, but need to bounce between screens or share after-the-fact rather than embedding it directly into a readout deck.
    Incentivized
    Read full review
    Gainsight
    Gainsight CSGainsight's usability is extremely intuitive. The dashboards are modular and the ability to click into each to learn more is helpful to gain visibility and strategizing where to prioritize time as a CSM. Logging activities is also extremely intuitive as is the CTA function. There is some confusion on "Where can I find..." if there are multiple dashboards so an internal AI tool to ask would be helpful as well.
    Incentivized
    Read full review
    Reliability and Availability
    Dovetail
    I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
    Incentivized
    Read full review
    Gainsight
    Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
    Incentivized
    Read full review
    Performance
    Dovetail
    Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
    Incentivized
    Read full review
    Gainsight
    There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
    Read full review
    Support Rating
    Dovetail
    Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
    Incentivized
    Read full review
    Gainsight
    The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
    Incentivized
    Read full review
    Online Training
    Dovetail
    The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
    Incentivized
    Read full review
    Gainsight
    The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
    Read full review
    Implementation Rating
    Dovetail
    No answers on this topic
    Gainsight
    I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
    Incentivized
    Read full review
    Alternatives Considered
    Dovetail
    We looked at a few other options, Marvin and Reforge Insight. They were both pretty cool platforms that operate largely or entirely on AI, but neither quite fit our needs. Reforge Insight was cool, but it did not have all the features we needed from Dovetail, and switching to Marvin felt like a massive undertaking. We have so much data in Dovetail that the "cost" of leaving feels monumental. Besides, Dovetail fits our needs right now.
    Incentivized
    Read full review
    Gainsight
    Gainsight CS and Vitally offer distinct strategic advantages depending on organizational maturity. We used Vitally for a year and it is pretty decent for mid-market teams requiring immediate agility. We just had a hard time getting our CSM's to adopt the tool. In contrast, Gainsight CS serves as a comprehensive System built for enterprise complexity. Its architectural depth allows for intricate data modeling and parent-child hierarchies, while its Bionic Rules engine provides professional-grade automation that handles nuanced triggers far beyond the capabilities of standard, trait-based systems.
    Incentivized
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    Contract Terms and Pricing Model
    Dovetail
    It’s very expensive, and we use a lot of features in beta. I think we could also be rewarded for our usage and frequent feedback on the tool.
    Incentivized
    Read full review
    Gainsight
    No answers on this topic
    Scalability
    Dovetail
    Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
    Incentivized
    Read full review
    Gainsight
    It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
    Incentivized
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    Return on Investment
    Dovetail
    • Having a centralized research space is a game changer. Makes it so much easier to hand over research if working with new people and have system in place (using the templates). Saves so much time. We don't have hard numbers on the hours saved but we are much more efficient using Dovetail than without.
    • The tagging system in general is amazing and allows for consistency in topic marking. This was non-existent for our team before Dovetail and now we can do much more granule reports with exact # of times something was said with accuracy.
    Incentivized
    Read full review
    Gainsight
    • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
    Incentivized
    Read full review
    ScreenShots

    Dovetail Screenshots

    Screenshot of an automate workflow with AI: Agents track every customer signal and act on what’s important before they turn into problems.Screenshot of an example of an automated transcript with structured note-taking that anchors insights in the voice of the customer. This uses AI-powered Chat and Search to offer instant answers grounded in data—whether it is in Dovetail, Slack, or Teams.Screenshot of the AI Dashboards that help spot risks before they escalate, act on new opportunities.Screenshot of the dashboard to connect Dovetail to an existing tech stack, including Slack, Linear, and various meeting recording tools.Screenshot of where to automatically clustering customer issues into prioritized themes and trends. Useful for surfacing actionable product opportunities from high-volume ticket data.Screenshot of real-time dashboards that aggregate sentiment, NPS, and app reviews into a unified view of the customer experience.

    Gainsight CS Screenshots

    Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.