Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dovetail
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
UserVoice
Score 9.5 out of 10
N/A
UserVoice collects and organizes feedback from multiple sources to provide a clear, actionable view of user feedback for product teams. With a customizable feedback portal, in-app widget, and direct integrations with your email client, CRM or support tool, it’s easy for your customers and internal team members to share feedback at anytime. The UserVoice platform allows you to manage all this feedback in a single view, analyze your data to make product decisions based on customer…N/A
Pricing
DovetailUserVoice
Editions & Modules
Free
$0
Professional
$15
per month
Enterprise
Contact Sales
per year
No answers on this topic
Offerings
Pricing Offerings
DovetailUserVoice
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual billing on the Professional plan.
More Pricing Information
Community Pulse
DovetailUserVoice
Considered Both Products
Dovetail
Chose Dovetail
We currently have access to both of the listed programs through our company, but they were lacking in the ability to either accurately transcribe the interviews (which would lead to extra effort and time going in to correct the transcription errors) or would not analyze …
Chose Dovetail
I haven't used similar tools. I used to do all of this in Miro, where I would create the categories and the themes manually and use color-coded post-its to do so. I have therefore nothing to compare it with.
Chose Dovetail
I have not used any other products like Dovetail, previously we used to document on figjam or miro and the entire process was very manual. Once we have observations and insights mapped we would put it in AI for rest of the synthesis.
Chose Dovetail
We looked at a few other options, Marvin and Reforge Insight. They were both pretty cool platforms that operate largely or entirely on AI, but neither quite fit our needs. Reforge Insight was cool, but it did not have all the features we needed from Dovetail, and switching to …
Chose Dovetail
We trialled Askable recently but found their AI query, "Docs" and tagging features to be far inferior in functionality and usability. It's also limited in terms of being able to upload your own data, whereas Dovetail allows you to import videos, images, etc from other platforms.
Chose Dovetail
More effective CRM and research repository that is suited for organisations at scale. Good pricing and quality security measures
Chose Dovetail
Looppanel didn't click well with me as it was difficult to get used to usability wise.

As for Notion, it's not a research-first tool so it took effort to keep things organised and at the right place
Chose Dovetail
I selected Dovetail because our company's UX research team uses it.
Chose Dovetail
The tag system is clearly the main reason why I chose Dovetail. It allows me to structure, categorize, and retrieve insights efficiently across different types of research. Tags make it much easier to connect data from various sources, identify patterns over time, and reuse …
Chose Dovetail
I only used Dovetail, it works great for what I need !
Chose Dovetail
Compared to using word, and excel for example. The ease of access to Dovetail, as well as the overview it gives, makes it (for me) more accessible to use from a visual standpoint, as well as keeping it down to the core functions for research. Word is still nice for writing …
Chose Dovetail
I think my organization selected Dovetail because we had previous experience with it, didn't have major concerns, and it enables fast research scaling.
Chose Dovetail
I have not used any other products, tools or services, even though colleagues and people online suggest better in their opinion services and products. My companies always chose Dovetail and I have no power of opinion this matter. I am not sure which other tool I would choose …
Chose Dovetail
It is more comprehensive and more visual, as well as being more intuitive.
Chose Dovetail
I have used Condens for qualitative analysis in the past, and I really like that product. I think that Dovetail is more powerful in its ability to analyze with AI and organization. One feature I really liked about Condens was the ability to clip and tag quotes directly from the …
Chose Dovetail
Dovetail is 10X better. So much easier and truly meant for having one centralized workspace. Everything from the highlights and tags and videos and column customization when editing makes it easy to call them the winner in this field. I wouldn't want to go back to my other …
Chose Dovetail
Better usability but less powerful in terms of integration. EnjoyHQ felt better for quantitave data when i used it for the last time. But my knowledge is not up to date.
Chose Dovetail
Dovetail is the most stakeholder-friendly research tool we've used. Its visual insights, highlight reels, and intuitive interface make it easy for non-researchers to understand and act on customer feedback. Stakeholders can engage directly without needing deep training, making …
Chose Dovetail
Marvin's approach to AI has always been a core part of their platform, and so the integration of AI features (and the focus on building an AI product that works effectively for the kind of research we are doing) has always been at the forefront of their thinking and design. …
Chose Dovetail
Dovetail meets our needs the best with global codebooks, data retention rules, etc. Other platforms offered functionality we had in other tools or limited our ability to control data management and access controls. We would love even more in Dovetail, but like the direction …
Chose Dovetail
Haven't used EnjoyHQ in the last three years, so cannot compare the new capabilities like AI. We switched to Dovetail because it was easier to use at the time.
UserVoice
Chose UserVoice
Asana isn't designed for user feedback and became a daunting, running list of feedback. UserVoice was a huge improvement.
Chose UserVoice
We are now using Zendesk which I do not like at all.
Chose UserVoice
I like the ease of integration into web and mobile apps for UserVoice. It's also a comprehensive bug reporting, user feedback, and knowledge base tool.
Chose UserVoice
These other tools do plenty of things, but few as slick as UserVoice.
Chose UserVoice
I have used a lot of systems including ZenDesk. UserVoice is way better.
Best Alternatives
DovetailUserVoice
Small Businesses
Smartlook
Smartlook
Score 8.8 out of 10
Craft.io
Craft.io
Score 10.0 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.0 out of 10
ProductPlan
ProductPlan
Score 9.5 out of 10
Enterprises
Optimal
Optimal
Score 9.0 out of 10
Roadmunk
Roadmunk
Score 5.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DovetailUserVoice
Likelihood to Recommend
8.6
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.1
(0 ratings)
9.7
(0 ratings)
Usability
6.9
(0 ratings)
8.0
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
7.1
(0 ratings)
-
(0 ratings)
Support Rating
6.9
(0 ratings)
9.0
(0 ratings)
Online Training
8.2
(0 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Configurability
5.6
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
6.9
(0 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
5.2
(0 ratings)
-
(0 ratings)
User Testimonials
DovetailUserVoice
Likelihood to Recommend
I find it really useful and time-saving. Compared to conducting the analysis and synthesis manually as I used to do, this is a really big improvement. The one thing that is missing is taking into account users' non-verbal data, for instance, pauses, confusion... So it is important that the researcher adds this themselves to their results. Dovetails is especially useful if your script is very structured, so you can categorise your data following it. Less so if you have a semi-structured script or you need to rely on the user's non-verbal cues
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UserVoice is well suited if you field a lot of feedback and ideas from clients. If you are a company who is building your software based on customer feedback, it is important to have a place to store and organize this feedback. I think UserVoice is ideal for a company whose feedback comes into one team but needs to be passed along to another (i.e Support to Product). UserVoice is also great for companies that are growing and growing their product quickly.
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Pros
  • Tagging with a teammate. This is great for general topics and tracking trends for later analyze. We usually cross tag by sentiment + topic from our testing session. Creates a system that can be used by multiple people.
  • User repository. For each interview we create a new user or cross reference if existing. This helps us keep track of who we have talked to across sessions and helpful if we want to see the change in responses for various features as we move through the app development process.
  • Having all the tag options in the insights. I like having the columns where we can mark it by progress, type, user working on it, status, etc.
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  • Customer feedback - gives intense insight about what you should build next
  • Customer service interface - easy to use, helps users find help without contacting us
  • Admin interface - easy and quick to help customers
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Cons
  • Increased metrics tracking for individual projects/folders.
  • Use case sharing across different companies...how are others utilizing Dovetail that maybe we haven't even considered yet...maybe in a newsletter.
  • Research Newsletter development feature, direct from/within Dovetail, would be amazing. What my team primarily does now is link reports into an email or email builder tool. It would be amazing if maybe AI could whip that up for me in the Dovetail platform..
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  • Doesn't always catch obvious spam/we have to do a fair amount of blacklisting
  • Doesn't have multiple language options
  • No online/email tech support available. You have to call if you have an issue.
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Likelihood to Renew
Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
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I just really liked UserVoice.
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Usability
As I said, since the navigation changed, I’m a bit lost. The previous structure felt more intuitive, and I could quickly access the sections I needed. Now, some areas seem reorganized in a way that’s less predictable, which slows me down. I sometimes have to click through multiple menus to find specific features or content
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The day-to-day usability is good. More technical settings require a bit more effort.
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Reliability and Availability
I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
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No answers on this topic
Performance
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
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No answers on this topic
Support Rating
Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
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Always very responsible and helpful when an issue happened. They eat their own cooking when it comes to using their products.
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Online Training
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
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No answers on this topic
Implementation Rating
No answers on this topic
Have clear goals and owners established before you start using any tool like this. Very important to get accounts and rights setup so that there's no lag time in customer response once things go live. Make sure IT is involved if you plan to use the Single-Sign On (SSO) or any of the access control tools.
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Alternatives Considered
We currently have access to both of the listed programs through our company, but they were lacking in the ability to either accurately transcribe the interviews (which would lead to extra effort and time going in to correct the transcription errors) or would not analyze interviews at all and could only handle text which, again, would rely on accurate transcriptions to get insights and analysis. Having it all-in-one was the much better option.
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I like the ease of integration into web and mobile apps for UserVoice. It's also a comprehensive bug reporting, user feedback, and knowledge base tool.
Read full review
Scalability
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
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No answers on this topic
Return on Investment
  • The first biggest ROI is the time savings. As a research team of one, there is only so much that I can do with my bandwidth. Dovetail allows me to close out research projects much faster than doing it manually. I can upload video interviews, highlight and tag parts of the transcript that relate to research questions, and easily summarize. Highlighting allows me to get the perfect soundbite for a research readout, and overall, Dovetail has helped me move faster and with greater accuracy.
  • Another huge ROI for us is the improved productivity. Product managers, designers, and other colleagues can easily go into Dovetail and ask the chat/search for answers to questions they are trying to figure out. All of this without having to reach out to me, the solo researcher. This saves me a ton of time in Slack messages and meetings.
  • The value of the repository itself is huge. Since all of our research is stored in Dovetail, we can easily search previous research to ensure we are not duplicating efforts or even missing key customer information that may have come up in a separate study. This gives our research a longer shelf life, making it even more valuable.
  • .
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  • Has allowed us to more quickly answer learner questions
  • Has allowed us to more easily manage our FAQs page/front facing support information
  • Has provided us with a tool to gather daily feedback from our users
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ScreenShots

Dovetail Screenshots

Screenshot of Automate workflows with AI: Agents track every customer signal and act on what’s important before they turn into problems.Screenshot of Transform customer data into searchable evidence with automated transcripts and structured note-taking that anchors insights in the voice of the customer. Plus, utilize AI-powered Chat and Search to get instant answers grounded in your data—whether you're in Dovetail, Slack, or Teams.Screenshot of These AI Dashboards help spot risks before they escalate, act on new opportunities, and focus your team on the work that matters most.Screenshot of Centralize fragmented customer feedback by connecting Dovetail to an existing tech stack, including Slack, Linear, and various meeting recording tools.Screenshot of Surface actionable product opportunities from high-volume ticket data by automatically clustering customer issues into prioritized themes and trends.Screenshot of Monitor organizational health with real-time dashboards that aggregate sentiment, NPS, and app reviews into a unified view of the customer experience.

UserVoice Screenshots

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