Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.
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Google Ad Manager
Score 8.6 out of 10
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Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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Pricing
Drawbridge (discontinued)
Google Ad Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Drawbridge (discontinued)
Google Ad Manager
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Drawbridge (discontinued)
Google Ad Manager
Considered Both Products
Drawbridge (discontinued)
Verified User
Professional
Chose Drawbridge (discontinued)
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as …
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
Google Ads Manager is great if you need major visibility on a large ad network rather than targeting one specific website, app or platform. Let's be real here if you have any business that is done online (sell products, generate leads, etc) you pretty much have to be on Google. I've tried other advertising solutions including competitor search engines, sponsored content solutions, social media advertising, and none really compare to the traffic you can get that is keyword-driven, meaning a user is actually demonstrating interest in whatever you sell or offer.
Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
Always growing. They are always announcing something new. Always growing and always trying to update.
Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
