Drip Ecommerce CRM vs Omnisend

Likelihood to Recommend

If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API.They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.

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Charles Combs

Head of Marketing

molly muttConsumer Goods, 1-10 employees

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It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.

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Lisa Korston

Marketing Director

Korstan CosmeticsApparel & Fashion, 1-10 employees

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Feature Rating Comparison

Drip Ecommerce CRM

Omnisend

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Landing pages

Drip Ecommerce CRM

Omnisend

Dashboards

Standard reports

Custom reports

Pros

Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.

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Steve Palfreyman

Founder

Music Launch HubE-Learning, 1-10 employees

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Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.

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Verified User

Employee in Corporate

Construction Company, 1-10 employees

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Cons

Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
Any supported integration partners are always good to see. They have expanded in this area, recently.
Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."

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Conrad Magalis

Marketing Manager

Advance Acceptance -- a division of First Western Bank & TrustFinancial Services, 11-50 employees

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Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
Would like to see more sample templates and campaigns.

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Verified User

Partner in Information Technology

Automotive Company, 51-200 employees

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Alternatives Considered

Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.

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Jordan Comstock

Digital Marketing Specialist

Signs.comBusiness Supplies and Equipment, 51-200 employees

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At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time

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Lisa Korston

Marketing Director

Korstan CosmeticsApparel & Fashion, 1-10 employees

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Return on Investment

Saves hours of typing redundant emails
Helps with our retention based on the constant contact with our current clients
Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.

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Matthew Gehrman

Agency Principal

CityScape InsuranceInsurance, 1-10 employees

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Omnisend has assisted with getting the word out
Great structure on templates making the company look very professional.

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Verified User

Employee in Corporate

Construction Company, 1-10 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Drip Ecommerce CRM Editions & Modules

—

Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Required

$16*

* Month

Omnisend Editions & Modules

Edition

Free plan	$0
Standard plan	$16
Pro plan	$99
Enterprise plan	Custom pricing

Additional Pricing Details

—

Rating Summary

Drip Ecommerce CRM

Omnisend