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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Drupal

    Score7.1 out of 10
    N/ADrupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A

    Instapage

    Score9.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Instapage is a growth marketing platform that includes a builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. It is used to convert visitors into customers, engage them at every touchpoint, and optimize performance across the marketing funnel.

    $99

    per month per user

    Pricing
    DrupalInstapage
    Editions & Modules
    No answers on this topic
    Create
    $99
    per month 15,000 unique monthly visitors
    Optimize
    starting at $199
    per month starting with 30,000 unique monthly visitors
    Convert
    Custom Pricing
    Offerings
    Pricing Offerings
    DrupalInstapage
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—20% discount for annual pricing.
    More Pricing Information
    Community Pulse
    DrupalInstapage
    Considered Both Products
    Open Source
    No answer on this topic
    airSlate, Inc
    Chose Instapage
    When we first realized we needed a way to build landing pages for our ad campaigns, Instapage was one of the first products we came across. With the CMS we use, we have outside developers who help manage the back end of the site. It was not in our budget to have them create our …
    Incentivized
    Key User Insights
    Would buy again
    76%
    Would buy again
    13 Answers
    No answers on this topic
    Delivers good value for the price
    88%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    76%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    12 Answers
    No answers on this topic
    Implementation went as expected
    87%
    Implementation went as expected
    13 Answers
    No answers on this topic
    Features
    DrupalInstapage
    Security
    Comparison of Security features of Drupal and Instapage
    Feature
    Drupal
    8.3
    74 Ratings
    1% above category average
    Instapage
    -
    Ratings
    Role-based user permissions8.374 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Drupal and Instapage
    Feature
    Drupal
    7.8
    69 Ratings
    0% below category average
    Instapage
    -
    Ratings
    API7.364 Ratings00 Ratings
    Internationalization / multi-language8.260 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Drupal and Instapage
    Feature
    Drupal
    6.5
    78 Ratings
    19% below category average
    Instapage
    -
    Ratings
    WYSIWYG editor6.371 Ratings00 Ratings
    Code quality / cleanliness8.275 Ratings00 Ratings
    Admin section7.078 Ratings00 Ratings
    Page templates5.677 Ratings00 Ratings
    Library of website themes5.568 Ratings00 Ratings
    Mobile optimization / responsive design6.572 Ratings00 Ratings
    Publishing workflow6.776 Ratings00 Ratings
    Form generator6.672 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Drupal and Instapage
    Feature
    Drupal
    6.6
    77 Ratings
    13% below category average
    Instapage
    -
    Ratings
    Content taxonomy6.971 Ratings00 Ratings
    SEO support6.472 Ratings00 Ratings
    Bulk management6.467 Ratings00 Ratings
    Availability / breadth of extensions6.670 Ratings00 Ratings
    Community / comment management6.869 Ratings00 Ratings
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Drupal and Instapage
    Feature
    Drupal
    -
    Ratings
    Instapage
    8.4
    4 Ratings
    34% above category average
    Landing page A/B testing:00 Ratings10.04 Ratings
    Dynamic page text replacement00 Ratings7.33 Ratings
    Real-time analytics dashboard00 Ratings7.04 Ratings
    SEO tools00 Ratings7.73 Ratings
    Optimization recommendations00 Ratings10.04 Ratings
    Best Alternatives
    DrupalInstapage
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Zoho LandingPage
    Score9.4 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Unbounce
    Score8.3 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DrupalInstapage
    Likelihood to Recommend
    6.8
    (87 ratings)
    7.7
    (28 ratings)
    Likelihood to Renew
    1.0
    (19 ratings)
    -
    (0 ratings)
    Usability
    6.9
    (20 ratings)
    8.0
    (2 ratings)
    Availability
    9.7
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (5 ratings)
    9.1
    (1 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.1
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    DrupalInstapage
    Likelihood to Recommend
    Open Source
    If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
    Incentivized
    Read full review
    airSlate, Inc
    Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
    Incentivized
    Read full review
    Pros
    Open Source
    • Drag and drop functionality is easy to use
    • Easy to switch between straight text and HTML content
    • Ability to easily have multiple environments so that pages can be built in b/c-stage before they are approved and published
    • Solid user experience where it's clear how to navigate the platform
    Incentivized
    Read full review
    airSlate, Inc
    • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
    • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
    • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
    Incentivized
    Read full review
    Cons
    Open Source
    • This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
    • Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
    • The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
    Incentivized
    Read full review
    airSlate, Inc
    • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
    • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
    • If you work with a template and some code, it can be challenging to edit the default coding.
    • The built-in forms can be a bit limiting.
    • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
    Incentivized
    Read full review
    Likelihood to Renew
    Open Source
    The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
    Read full review
    airSlate, Inc
    No answers on this topic
    Usability
    Open Source
    As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
    Incentivized
    Read full review
    airSlate, Inc
    I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
    Read full review
    Reliability and Availability
    Open Source
    Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
    Read full review
    airSlate, Inc
    No answers on this topic
    Performance
    Open Source
    Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
    Incentivized
    Read full review
    airSlate, Inc
    No answers on this topic
    Support Rating
    Open Source
    As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
    Incentivized
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    airSlate, Inc
    Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
    Read full review
    In-Person Training
    Open Source
    I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
    Read full review
    airSlate, Inc
    No answers on this topic
    Online Training
    Open Source
    The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
    Read full review
    airSlate, Inc
    No answers on this topic
    Implementation Rating
    Open Source
    Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
    Incentivized
    Read full review
    airSlate, Inc
    No answers on this topic
    Alternatives Considered
    Open Source
    Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
    Incentivized
    Read full review
    airSlate, Inc
    HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
    Incentivized
    Read full review
    Scalability
    Open Source
    Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
    Incentivized
    Read full review
    airSlate, Inc
    No answers on this topic
    Return on Investment
    Open Source
    • Given the endless possibilities that Drupal can have, we tend to have great support going on when we get a website launched
    • It has become much much faster and easier for us to launch a new project due to reusability
    • Configuration management in Drupal helps greatly with CI/CD, saves us costs
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    airSlate, Inc
    • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
    Incentivized
    Read full review
    ScreenShots

    Instapage Screenshots

    Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.