Dynamic Yield vs. Justuno Pop-Ups & CRO Tools

Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance. Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5. Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.

For sites which are not super high traffic, Justuno [Pop-Ups & CRO Tools] is a great way to get started with popups and email capture tools. If your site has a lot of sessions, the price gets prohibitive. There may be better pricing models from competitors in some cases.

Incentivized

• Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
• An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
• The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.

Incentivized

• Ease of use.
• Dozens of templates.
• Ability to schedule promotions.
• Analytics.

Incentivized

• The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
• It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
• The documentation on the API and custom code implementation can be fleshed out further.

• Streamlining the cancellation process.
• Business ethics.
• Customer service.

implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company

Incentivized

Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.

Incentivized

Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.

My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.

Incentivized

I have only contacted support once in 3 years they were great.

Incentivized

• Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
• Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
• Monetate - Evaluated but their UI was hard to use.

Versus Yotpo, Justuno [Pop-Ups & CRO Tools] is light years better for email capture and newsletter signups. They offer fully robust targeting and customization, whereas Yotpo is primitive in these areas. Versus OptiMonk and others, it is similar. They all have the same approximate pricing model which is based on sessions per month on your site.

Incentivized

• Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
• Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.

Incentivized

• It had a positive ROI, until they stole an extra month from us and then refused to respond to emails.