Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…
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Privy
Score 9.3 out of 10
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Privy in Boston is designed to enable online stores to capture more emails and convert first-time visitors into customers using the company's integrated suite of web conversion and email marketing tools.
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Privy
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Small Businesses
Bloomreach - The Agentic Platform for Personalization
For us, it is well suited for personalization. Since we are hospitality brand, we have different rooms sales inclusion based on different segmentation like Mem or Non-mem, Global or UAE, we have to personalize our landing pages accordingly so that we show the relevant information to relevant audience. The inactivity pop up box and newsletter signup popups work good for us. It does not work well in some scenario like Dynamic Yield offers built-in analytics focused on campaign and test performance, but it’s not a replacement for tools like GA4, Adobe Analytics. It lacks deep funnel tracking or complex reporting capabilities.
Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
Brand templates could need complex CSS/custom code.
We'd like to see a little "i" next to specific labels, which elaborates on what is meant. For example, when I hover over "Dynamic allocation," I get something like "An advanced form of A/B testing where the best-performing variations receive higher traffic."
Jargon (for example, for audience targeting) can be overwhelming for new users; therefore, clearer, user-friendly explanations are needed.
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
Easy installation on sites: Just a strip of code.
Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
The customer support team from Privy is incredible (shout out to Simone). Every person I have worked with has been knowledgable, helpful, polite, and responsive. They have a live chat feature and all CSRs do a great job.
Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.
Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.
