Echobox Social vs. Publer

Echobox Social

Publer

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Echobox Social	Score 9.9 out of 10	N/A	Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and emails. Echobox is an automation platform boasting users among more than 2000 brands worldwide, including Newsweek, CNBC, The Guardian,…	N/A
Publer	Score 9.5 out of 10	N/A	Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…	$5 per month per user

Pricing

Echobox Social

Publer

Editions & Modules

No answers on this topic

Professional: $5
per month per user
Business: $10
per month per user
Enterprise: Custom Pricing

Offerings

Pricing Offerings
Echobox Social	Publer
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.

More Pricing Information

Community Pulse
	Echobox Social	Publer
Considered Both Products	Echobox Social TC Thomas Cserep Associate Editor, Audience Engagement Chose Echobox Social We decided to opt for Echobox Social as it is more suited for publishers than Sprout Social. We do not have to manually select when we would like to schedule posts. The AI-powered engine of Echobox Social not only means we are able to maximise our reach, but it also suggests … Incentivized Helpful? Verified User Anonymous Chose Echobox Social Echobox Social stands out for its autonomous process of content creation and distribution, encompassing text, newsletter content, subjects, and scheduling times for both newsletter broadcasts and social media posts. Unlike other solutions we considered, such as Hootsuite or … Incentivized Helpful? LC Laura Colledge Head of Marketing Chose Echobox Social It was the only publisher-specific tool and tool that was focused on driving traffic. Incentivized Helpful? Alexandre Pelegi diretor Chose Echobox Social We received a recommendation for this tool (Hootsuite), but whoever gave us the information had not used it. We had difficulty understanding how it works. At the same time, in research done online, we discovered Echobox. We sent an email and were promptly responded to, … Incentivized Helpful? Aleksandar Ivanisevic CEO (Chief Executive Officer) Chose Echobox Social Like an airplane vs cars Incentivized Helpful? MP Marko Prelevic Managing Editor Chose Echobox Social To be completely honest, we've stumbled upon Echobox because some other media houses in Serbia were already using it. They were kind enough to offer us a trial and we were very satisfied with initial reactions, both from our staff and from our readers. Therefore it was a … Incentivized Helpful? Alexandre Faria CEO (Chief Executive Officer) Chose Echobox Social There's no comparison. The number of hours saved with automatic posting and the use of artificial intelligence to optimize schedules and select the correct audience made Echobox a very useful and valuable tool for our portal and we managed to gain a lot of time for other … Incentivized Helpful? gaetano di meglio Account Director Chose Echobox Social I have not used and evaluated other products such as echobox Incentivized Helpful? Andrea D'Addio Founder & CEO Chose Echobox Social I was convinced by a videocall where they showed how they would improved our performances on Facebook and Instagram Incentivized Helpful? GC Guillermo Castillo COO (Chief Operating Officer) Chose Echobox Social I have not found another similar product on the market. Incentivized Helpful? FG Federica Giordani Social Media Editor Chose Echobox Social For us, Echobox is the first tool of its kind so we can't make a comparison with other kinds of software. We have used tools like Trello and Slack, but they don't have this function and, of course, we used to use Facebook's integrated management system, but it's not comparable … Incentivized Helpful? Verified User Anonymous Chose Echobox Social I'm not really comfortable comparing Echobox to other vendors I have not used. That said, Echobox's ease of use and an accessible client team drove our decision to select and stay with Echobox. We have been with them several years now and do not have any intentions of … Incentivized Helpful? Jon Entine Founder and Executive Director Chose Echobox Social No comparison. Echobox is far more intuitive, and the integration is excellent. Although the cost is higher, the efficiency benefits so far outweigh the minor extra expense. Incentivized Helpful? Verified User Anonymous Chose Echobox Social Echobox has allowed us better targeting and timing of each new published piece from our site. Incentivized Helpful? CT Christos Tulumba owner Chose Echobox Social Way better due to AI and automation capabilities. Incentivized Helpful? Axel Vicente Periodista profesional, editor digital, analista de audiencias y analítica Chose Echobox Social Echobox has Artificial Intelligence to help publishers to find better ways to post at social media. Incentivized Helpful? Nuria Leon Bernardo Director of Social Media Chose Echobox Social Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no … Incentivized Helpful? Angelica Celinska EYE Editor Chose Echobox Social Later.com is used for Instagram in terms of links in bio. I have heard that Instagram on Echobox does not work so well for our company so we have not added this feature to our Echobox account. Incentivized Helpful? Verified User Anonymous Chose Echobox Social In both products, you can post your different articles, but the big difference it´s that Echobox will choose the best moment to do it and in Zapier the article publish immediately. Incentivized Helpful? Federico Aikawa Social Media Lead at Todo Noticias Chose Echobox Social We use the Echobox ranking for sharing and resharing the content at the best moment, plus we can edit the titles and the images before publishing on social networks. With Zapier, for example, we publish the content when the RSS feed was updated. Now we can reach the best … Incentivized Helpful? AJ Anna Johnstone Head of Social Chose Echobox Social Echobox can all be done on one webpage as opposed to needing multiple different tabs open, and also has a seemingly unlimited amount of users that can have an account, which is great for security as not everyone needs access to our actual social profiles. It's a lot more … Incentivized Helpful? Verified User Anonymous Chose Echobox Social Sprout has far more analytic functionality but Echobox's AI analysis of our content and automation means we can trust the system to manage our posts and focus on content creation. Sprout remains a manual posting tool. Incentivized Helpful? Marc Gendron Chef d'équipe numérique Chose Echobox Social Dlvr.it did a very good automation job, but Echobox is tailor-made for news editors. Therefore, with Echobox we have much more control over how, when, and what we share on social media. Incentivized Helpful? Benjamin Clark Deputy Engagement Editor Chose Echobox Social We selected Echobox as it was recommended by our international colleagues. No other similar products were considered. Prior to using Echobox, we posted directly onto each social media platform using their innate tools. Incentivized Helpful? Janae Smith Digital/Sales Assistant Chose Echobox Social Hootsuite is great for influencers and other types of companies because it allows you to schedule everything in advance. The best part of Echobox is that you can connect it to your website and it will automatically crank out your own content with little difficulty in a way that … Incentivized Helpful?	Publer Verified User Anonymous Chose Publer More user-friendly, less clunky, runs better, easier to view multiple accounts, and has API access. Incentivized Helpful? Ben Egerton Marketing and Communications Executive Chose Publer We have used Orlo before using Publer, and they are very similar products, but Publer is much more cost-effective in comparison. Publer can be just as easy to use as Orlo, and the look and feel work in a very similar way. If you are looking for a better cost-effective solution, … Incentivized Helpful? Verified User Anonymous Chose Publer We previously used SocialBee and also evaluated Metricool. SocialBee could not edit video directly in the app and couldn't auto-generate captions. Its mobile app didn't support comment management or story link stickers. Metricool was simpler to navigate but felt rigid — it … Incentivized Helpful? Verified User Anonymous Chose Publer Much more feature-rich and the best value for money. Incentivized Helpful? Matěj Mauler Content creator Chose Publer Publer has a better design and faster application. While it is not a neccessity, I like to use software, that looks and feels modern. Publer also have much better pricing for my concrete use case - we are two people managing 4 social media channels. Incentivized Helpful? Verified User Anonymous Chose Publer I found Hootsuite and Buffer after searching about content management tools on the internet. They are great tools as well but in terms of pricing, Publer has got better plans. Pricing really matters for people with small to medium size businesses and I think Publer offers two … Incentivized Helpful? Stefan Beyer Company Manager Chose Publer - missing support for Mastodon Incentivized Helpful? Verified User Anonymous Chose Publer The reason I chose Publer above Buffer and Later Social is the integration of Google Maps business. Either there was no integration with it, or it was much more expensive to have it. Now I have 10 social media accounts connected and I'm more active than ever on our socials. Incentivized Helpful? Verified User Anonymous Chose Publer I've used other tools to try and schedule across social media platforms and although others may have had better pricing or better features, they rarely had both. Publer is the perfect balance of performance and pricing, where other platforms excel in one over the other. Incentivized Helpful? Hampig Minassian Owner Chose Publer Very well. It comes very close to what hootsuite does but at a fraction of the price. Its pretty interesting tat Publer has not blown up yet. even some of the other ones outside of its circle its still good to use Publer over others. so give it a try Incentivized Helpful? JA Jonathon Andrews Creative Director Chose Publer Later does not have the required features compared to Publer. Although later was interesting and it was a good price, it ultimately failed to win because it does not offer tagging in automated posts. Publer allows you to tag in automated posts and batch scheduled posts, even … Incentivized Helpful? RC ricardo carvalho owner Chose Publer Publer actually uses ChatGPT as a friend, it's not a similar product. You can use ChatGPT inside Publer to increase the quality of the posts and the texts that you can use in the posts, and also the comments in the post, and also other things in the posts. It's great. Incentivized Helpful? BS Brianna Shade Owner Chose Publer To be honest, I chose Publer because it has a much more accessible pricing structure. AND I loved some of the additional features (like spintax) I couldn't get anywhere else. The others priced BY platform, or I just didn't like how little automation was actually apparent in … Incentivized Helpful? Alikhan Surani Co Founder Chose Publer Super expensive for using on publishing Incentivized Helpful? Verified User Anonymous Chose Publer the cost of high. Incentivized Helpful? Dimitri Cassimatis Marketing Manager Chose Publer This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, … Incentivized Helpful? Philipp Brugger CEO Chose Publer I dont know how the tool was called I used before , but the problem with that tool was, that I had to be online with my computer to post my scheduled postings. With Publer everything will be posted automatically Incentivized Helpful? Gilbeli Girodier González Owner- CEO Chose Publer The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely … Incentivized Helpful? Verified User Anonymous Chose Publer Pound for pound and dollar for dollar, I chose Publer and am very happy with my choice thus far. Incentivized Helpful? Kathryn Rose Newey Marketing Chose Publer Easier to use. Free account with limited but relevant functionality for those just starting out or if you want to try Publer first. One of the best value for money social media content management sites I could find. Incentivized Helpful? Verified User Anonymous Chose Publer At the time of purchasing, Publer was the most cost effective compared to other options considered, and provided the combination of features I needed at the time. Because of the simplicity of interface, and customer service I have not needed to look elsewhere at all. Incentivized Helpful? Verified User Anonymous Chose Publer A lot more options Incentivized Helpful? Verified User Anonymous Chose Publer Publer was much easier to use than these other ones, and it didn't feel like they charged as much for incremental additional social accounts. In Publer, I especially liked the way their calendar for scheduling posts was displayed, and I found their bulk upload a lot easier to … Incentivized Helpful? Jay Cin CEO \| Founder Chose Publer Hands-down, way better fill in the gaps that we were experiencing with our previous software, so far been very pleased Incentivized Helpful? Luke Welsh President Chose Publer By far the best for smaller agencies looking to get big efficiency at a small cost. Incentivized Helpful?

Features

Echobox Social

Publer

Publishing

Comparison of Publishing features of Product A and Product B
	Echobox Social - Ratings	Publer 9.1 Ratings 11% above category average
Content planning and scheduling	00 Ratings	9.70 Ratings
Content optimization	00 Ratings	8.80 Ratings
Workflow management	00 Ratings	8.80 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Echobox Social - Ratings	Publer 8.4 Ratings 4% above category average
Automated routing and prioritization	00 Ratings	8.30 Ratings
Bulk actions	00 Ratings	8.50 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Echobox Social - Ratings	Publer 9.4 Ratings 12% above category average
Twitter	00 Ratings	9.20 Ratings
Facebook	00 Ratings	9.30 Ratings
LinkedIn	00 Ratings	9.50 Ratings
Google+	00 Ratings	9.60 Ratings
Instagram	00 Ratings	9.40 Ratings
Pinterest	00 Ratings	9.60 Ratings
YouTube	00 Ratings	9.50 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Echobox Social - Ratings	Publer 8.1 Ratings 5% above category average
Campaign success analytics	00 Ratings	8.40 Ratings
Competitor analysis	00 Ratings	7.90 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Echobox Social - Ratings	Publer 9.1 Ratings 14% above category average
Role-based user permissions & privileges	00 Ratings	9.00 Ratings
Mobile access	00 Ratings	9.10 Ratings

Best Alternatives
	Echobox Social	Publer
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Sprinklr Social Score 8.7 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Echobox Social	Publer
Likelihood to Recommend	9.9 (0 ratings)	9.5 (0 ratings)
Likelihood to Renew	9.4 (0 ratings)	10.0 (0 ratings)
Usability	9.1 (0 ratings)	9.2 (0 ratings)
Availability	- (0 ratings)	10.0 (0 ratings)
Performance	- (0 ratings)	9.0 (0 ratings)
Support Rating	9.8 (0 ratings)	10.0 (0 ratings)
Implementation Rating	9.0 (0 ratings)	- (0 ratings)
Configurability	- (0 ratings)	9.0 (0 ratings)
Product Scalability	- (0 ratings)	9.0 (0 ratings)

User Testimonials
	Echobox Social	Publer
Likelihood to Recommend	Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access. Incentivized LC Laura Colledge Head of Marketing Read full review	Publer is a great choice for in-house teams managing multiple sister brands because it combines all networks—Facebook, Instagram, LinkedIn, TikTok, Threads, Google Business Profiles, YouTube, and Pinterest—into a single drag-and-drop calendar, removing the hassle of separate dashboards and spreadsheets. The platform’s AI-generated captions, evergreen “recycle” rules, and simple approval process keep our content running smoothly and on brand, while built-in analytics offer enough insight to optimise timing and formats without needing enterprise-level features. We haven’t faced any major restrictions; when an API change caused a hiccup, Publer’s support team fixed it within a day. Agencies that require in-depth white-label reporting or detailed short-form video metrics might need additional tools, but for a small or medium-sized enterprise seeking seamless scheduling, quick optimisation, and responsive support, Publer hits the mark. Dimitri Cassimatis Marketing Manager Read full review
Pros	Organizes our social media posts across both Facebook and Twitter Easy scheduling of posts, with AI driving the scheduling of optimal times for each story AI ferrets out best-performing posts and schedules them during the weekend and other downtimes when we are not actively engaging our readers Jon Entine Founder and Executive Director Read full review	I love the CALENDAR view, I think it looks really clean I like how it changes the aspect ratios of the photos between social platforms for me I love how I can simply log in with Google, that is a small detail but it helps I love how I can "preview" to make sure I got everything right I love lamp... Verified User Anonymous Read full review
Cons	Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users DR Diego Ribas Araujo Editor Read full review	It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API. Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts. Verified User Anonymous Read full review
Likelihood to Renew	Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox! gaetano di meglio Account Director Read full review	I love the tool, is simple and useful Gilbeli Girodier González Owner- CEO Read full review
Usability	Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button. TC Thomas Cserep Associate Editor, Audience Engagement Read full review	Publer is overall pretty easy to use. You can schedule posts very easily, and we have found that new users can pick this up very easily. It could have an improved dashboard and UI that shows the different sections more clearly, but it has still been easy to use overall. Incentivized Ben Egerton Marketing and Communications Executive Read full review
Performance	No answers on this topic	The pages do load very quick but in the the iPad form Gilbeli Girodier González Owner- CEO Read full review
Support Rating	When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly Incentivized Ross Perkins Sport social media manager - The Sun Read full review	Every time I have contacted Publer, I get answers right away Gilbeli Girodier González Owner- CEO Read full review
Implementation Rating	You just have to keep in mind that it can take a day or two to have the set up of an account all done. FP François Pottier CTO (Chief Technical Officer) Read full review	No answers on this topic
Alternatives Considered	Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead. Nuria Leon Bernardo Director of Social Media Read full review	The reason I chose Publer above Buffer and Later Social is the integration of Google Maps business. Either there was no integration with it, or it was much more expensive to have it. Now I have 10 social media accounts connected and I'm more active than ever on our socials. Verified User Anonymous Read full review
Scalability	No answers on this topic	I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily Gilbeli Girodier González Owner- CEO Read full review
Return on Investment	Positive impact: time-saving. We have saved on staff costs and other staff are able to focus on more skilled tasks than manual scheduling Positive impact: improved output. We have seen an increase in traffic, page views, and more digital subscriptions and email sign-ups since we started using Echobox Incentivized Verified User Anonymous Read full review	Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling Peace of mind knowing I can more easily stay consistent with my posting More hours saved on the analytics, which are FAR easier to view trends than in the native platforms Incentivized BS Brianna Shade Owner Read full review
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