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emfluence Marketing Platform vs. Intuit Mailchimp vs. MailUp

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    MailUp

    Score10 out of 10
    N/AMailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
    Pricing
    emfluence Marketing PlatformIntuit MailchimpMailUp
    Editions & Modules
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    emfluence Marketing PlatformIntuit MailchimpMailUp
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    YesYesYes
    Entry-level Setup Fee$3,100 one-time fee per installationNo setup feeOptional
    Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
    More Pricing Information
    Community Pulse
    emfluence Marketing PlatformIntuit MailchimpMailUp
    Considered Multiple Products
    emfluence Digital Marketing
    No answer on this topic
    Intuit
    Chose Intuit Mailchimp
    Mailchimp stacks up against other systems for various reasons. First of all, it's the best if you watch integrations: almost everything can be integrated easily with Mailchimp. If it's not already integrated you can use their API and make your own integration. Plus they have …
    Incentivized
    MailUp
    Chose MailUp
    Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    251 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    244 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    89%
    Happy with the feature set
    255 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    215 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    247 Answers
    No answers on this topic
    Features
    emfluence Marketing PlatformIntuit MailchimpMailUp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of emfluence Marketing Platform and Intuit Mailchimp and MailUp
    Feature
    emfluence Marketing Platform
    8.4
    6 Ratings
    9% above category average
    Intuit Mailchimp
    8.1
    585 Ratings
    5% above category average
    MailUp
    9.5
    1 Ratings
    16% above category average
    WYSIWYG email editor9.16 Ratings8.1537 Ratings10.01 Ratings
    Dynamic content8.66 Ratings8.1519 Ratings10.01 Ratings
    Ability to test dynamic content8.26 Ratings8.2499 Ratings8.01 Ratings
    Landing pages8.24 Ratings8.3404 Ratings00 Ratings
    A/B testing8.25 Ratings7.7434 Ratings00 Ratings
    Mobile optimization7.75 Ratings7.9535 Ratings10.01 Ratings
    Email deliverability reporting9.16 Ratings8.8568 Ratings00 Ratings
    List management8.26 Ratings8.1564 Ratings00 Ratings
    Triggered drip sequences8.24 Ratings7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of emfluence Marketing Platform and Intuit Mailchimp and MailUp
    Feature
    emfluence Marketing Platform
    8.1
    5 Ratings
    4% above category average
    Intuit Mailchimp
    8.9
    75 Ratings
    13% above category average
    MailUp
    -
    Ratings
    Lead nurturing automation9.15 Ratings7.465 Ratings00 Ratings
    Lead scoring and grading7.74 Ratings10.01 Ratings00 Ratings
    Data quality management8.24 Ratings8.372 Ratings00 Ratings
    Automated sales alerts and tasks7.33 Ratings10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of emfluence Marketing Platform and Intuit Mailchimp and MailUp
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    13% above category average
    Intuit Mailchimp
    7.9
    126 Ratings
    7% above category average
    MailUp
    -
    Ratings
    Calendaring8.23 Ratings7.448 Ratings00 Ratings
    Event/webinar marketing8.63 Ratings8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of emfluence Marketing Platform and Intuit Mailchimp and MailUp
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    12% above category average
    Intuit Mailchimp
    8.2
    124 Ratings
    9% above category average
    MailUp
    -
    Ratings
    Social sharing and campaigns8.23 Ratings8.3116 Ratings00 Ratings
    Social profile integration8.63 Ratings8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of emfluence Marketing Platform and Intuit Mailchimp and MailUp
    Feature
    emfluence Marketing Platform
    6.7
    6 Ratings
    9% below category average
    Intuit Mailchimp
    8.3
    565 Ratings
    12% above category average
    MailUp
    -
    Ratings
    Dashboards9.16 Ratings8.6229 Ratings00 Ratings
    Standard reports7.26 Ratings8.6560 Ratings00 Ratings
    Custom reports3.76 Ratings7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of emfluence Marketing Platform and Intuit Mailchimp and MailUp
    Feature
    emfluence Marketing Platform
    8.2
    5 Ratings
    9% above category average
    Intuit Mailchimp
    7.9
    132 Ratings
    5% above category average
    MailUp
    -
    Ratings
    API8.63 Ratings7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.63 Ratings8.470 Ratings00 Ratings
    Customizability8.25 Ratings5.62 Ratings00 Ratings
    Integration with Salesforce.com7.22 Ratings8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.22 Ratings8.647 Ratings00 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings00 Ratings
    Third-party software integrations00 Ratings7.9109 Ratings00 Ratings
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    Score9 out of 10
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    Score8.5 out of 10
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    User Ratings
    emfluence Marketing PlatformIntuit MailchimpMailUp
    Likelihood to Recommend
    9.1
    (6 ratings)
    8.7
    (608 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (55 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (477 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    8.8
    (20 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    emfluence Marketing PlatformIntuit MailchimpMailUp
    Likelihood to Recommend
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    MailUp
    Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
    Incentivized
    Read full review
    Pros
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    MailUp
    • Email marketing creation
    • Email design
    • HTML template creation
    Incentivized
    Read full review
    Cons
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    MailUp
    • Alt tag styling within the editor
    Incentivized
    Read full review
    Likelihood to Renew
    emfluence Digital Marketing
    No answers on this topic
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Usability
    emfluence Digital Marketing
    No answers on this topic
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Reliability and Availability
    emfluence Digital Marketing
    No answers on this topic
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Performance
    emfluence Digital Marketing
    No answers on this topic
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Support Rating
    emfluence Digital Marketing
    No answers on this topic
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Implementation Rating
    emfluence Digital Marketing
    No answers on this topic
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Alternatives Considered
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    MailUp
    Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
    Incentivized
    Read full review
    Scalability
    emfluence Digital Marketing
    No answers on this topic
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Return on Investment
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    MailUp
    • Faster email development
    • More team members able to contribute to the email development process
    • Better templates
    Incentivized
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    MailUp Screenshots

    Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Product screenshot