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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Genesys PureConnect (discontinued)

    Score9 out of 10
    N/AGenesys PureConnect was an omnichannel contact center platform that offered cloud-based or on-premise deployments. It featured a SIP-based architecture with VoIP capabilities, allowing companies to connect legacy voice systems and use existing phones. A legacy product, new users are encouraged to investigate Genesys Cloud.N/A
    Pricing
    EmplifiGenesys PureConnect (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EmplifiGenesys PureConnect (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    EmplifiGenesys PureConnect (discontinued)
    Considered Both Products
    Emplifi Inc
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    76 Answers
    60%
    Would buy again
    6 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    63 Answers
    88%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    80 Answers
    90%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    51 Answers
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    63 Answers
    57%
    Implementation went as expected
    4 Answers
    Features
    EmplifiGenesys PureConnect (discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and Genesys PureConnect (discontinued)
    Feature
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Genesys PureConnect (discontinued)
    -
    Ratings
    Boolean keyword searches6.75 Ratings00 Ratings
    Filtering out noise/spam6.46 Ratings00 Ratings
    Sentiment analysis5.55 Ratings00 Ratings
    Broad channel coverage7.07 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and Genesys PureConnect (discontinued)
    Feature
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Genesys PureConnect (discontinued)
    -
    Ratings
    Content planning and scheduling7.38 Ratings00 Ratings
    Audience targeting7.07 Ratings00 Ratings
    Content optimization7.38 Ratings00 Ratings
    Workflow management7.67 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and Genesys PureConnect (discontinued)
    Feature
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Genesys PureConnect (discontinued)
    -
    Ratings
    Automated routing and prioritization7.37 Ratings00 Ratings
    Customer interaction histories8.25 Ratings00 Ratings
    Bulk actions6.46 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and Genesys PureConnect (discontinued)
    Feature
    Emplifi
    7.6
    6 Ratings
    2% below category average
    Genesys PureConnect (discontinued)
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.66 Ratings00 Ratings
    Paid media management7.74 Ratings00 Ratings
    Campaigns and promotions7.34 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and Genesys PureConnect (discontinued)
    Feature
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Genesys PureConnect (discontinued)
    -
    Ratings
    Twitter6.18 Ratings00 Ratings
    Facebook7.98 Ratings00 Ratings
    LinkedIn4.17 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.38 Ratings00 Ratings
    Pinterest3.25 Ratings00 Ratings
    YouTube3.95 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and Genesys PureConnect (discontinued)
    Feature
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Genesys PureConnect (discontinued)
    -
    Ratings
    Campaign success analytics7.07 Ratings00 Ratings
    Real-time tracking6.78 Ratings00 Ratings
    Competitor analysis5.57 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and Genesys PureConnect (discontinued)
    Feature
    Emplifi
    6.7
    8 Ratings
    17% below category average
    Genesys PureConnect (discontinued)
    -
    Ratings
    Role-based user permissions & privileges7.38 Ratings00 Ratings
    Mobile access6.15 Ratings00 Ratings
    Contact Center Software
    Comparison of Contact Center Software features of Emplifi and Genesys PureConnect (discontinued)
    Feature
    Emplifi
    -
    Ratings
    Genesys PureConnect (discontinued)
    7.9
    64 Ratings
    7% below category average
    Agent dashboard00 Ratings6.755 Ratings
    Validate callers00 Ratings7.548 Ratings
    Outbound response00 Ratings8.541 Ratings
    Call forwarding00 Ratings7.756 Ratings
    Click-to-call (CTC)00 Ratings8.043 Ratings
    Warm transfer00 Ratings8.357 Ratings
    Predictive dialing00 Ratings8.036 Ratings
    Interactive voice response00 Ratings8.045 Ratings
    REST APIs00 Ratings7.037 Ratings
    Call scripts00 Ratings8.539 Ratings
    Call tracking00 Ratings7.755 Ratings
    Multichannel integration00 Ratings9.044 Ratings
    CRM software integration00 Ratings8.038 Ratings
    Workforce Optimization (WFO)
    Comparison of Workforce Optimization (WFO) features of Emplifi and Genesys PureConnect (discontinued)
    Feature
    Emplifi
    -
    Ratings
    Genesys PureConnect (discontinued)
    5.5
    54 Ratings
    41% below category average
    Inbound call routing00 Ratings6.551 Ratings
    Omnichannel inbound routing00 Ratings6.539 Ratings
    Recording00 Ratings4.552 Ratings
    Quality management00 Ratings4.546 Ratings
    Call analytics00 Ratings3.043 Ratings
    Historical reporting00 Ratings5.052 Ratings
    Live reporting00 Ratings6.548 Ratings
    Customer surveys00 Ratings8.035 Ratings
    Customer interaction analytics00 Ratings5.030 Ratings
    Best Alternatives
    EmplifiGenesys PureConnect (discontinued)
    Small Businesses
    Sendible
    Score7.1 out of 10
    Zendesk Talk
    Score8.2 out of 10
    Medium-sized Companies
    Vista Social
    Score9.6 out of 10
    Genesys Multicloud CX (discontinued)
    Score8 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Bright Pattern Contact Center
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EmplifiGenesys PureConnect (discontinued)
    Likelihood to Recommend
    9.2
    (110 ratings)
    5.3
    (116 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    8.6
    (12 ratings)
    Usability
    8.3
    (36 ratings)
    7.3
    (12 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.8
    (3 ratings)
    Support Rating
    7.7
    (43 ratings)
    4.0
    (12 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (4 ratings)
    Online Training
    6.0
    (1 ratings)
    8.3
    (3 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    6.1
    (7 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.1
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.8
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.8
    (3 ratings)
    User Testimonials
    EmplifiGenesys PureConnect (discontinued)
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Discontinued Products
    CIC is best suited for business models that rely on heavily leverage Data Integration especially one like ours that require real-time and high-speed data access for billing and customer integration. CIC is not well suited for small organizations < 50 where they are only answering phones in the course of doing business VS. the business is the phone.
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Discontinued Products
    • Purely Software Based System: On Microsoft OS. It is an all software-based system making it easy to manage, integrate and interface with other systems
    • One Vendor: All modules, IVR, ACD, Dialer, WFM are from one vendor. So, no compatibility and latency issues at all.
    • Superb Notifier Service: You don't have to restart any process or service for a change to take effect.
    Incentivized
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Discontinued Products
    • Licensing can be challenging and very expensive.
    • Client templates are hard to administer and are built very different than the rest of the functionality.
    • Web desktop has been slow to come along and include all the features.
    • Optimizer is very sub-par product.
    Incentivized
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Discontinued Products
    We are so embedded on Pure Connect that we like to progress with it. For instance, we are looking into ways to provide different solutions to our customers, help our business to succeed, and work in a better CX.
    One of the biggest advantages is that all is in one platform.
    Incentivized
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Discontinued Products
    The interface is only semi user-friendly on almost every front. Agent experience is lacking and we have found many limitations within the system. Workforce forecasting is not as robust as expected. Quality continues to be a struggle. Interaction searches are not robust.
    Incentivized
    Read full review
    Reliability and Availability
    Emplifi Inc
    No answers on this topic
    Discontinued Products
    The application itself uses a hub and spoke model that can help isolate errors in one section of the application from the rest, creating a much more stable overall program. Of all of the outages that we've had with our contact center platform, I can count on one hand how often it was truly a Genesys issue rather than a network issue, server issue or issue with a platform relied upon for an integration (web services, db calls).
    Incentivized
    Read full review
    Performance
    Emplifi Inc
    No answers on this topic
    Discontinued Products
    Some of the client applications take a bit of time on initial load, but with the move towards web based applications that issue is alleviated. You can tell that effort really isn't putting into the desktop apps any longer and that the client development effort is being put into bringing Interaction Connect closer to feature parity with the desktop (and bringing wholly new features to Connect). As far as IVR operations, web service calls, database operations: they all operate reasonably.
    Incentivized
    Read full review
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Discontinued Products
    Some cases are resolved quickly others are taking longer and the reseller sometimes has to chase support several times and explain the issue seen several times. While being a direct customer before, I recognise this and it seems that when a case moves to another engineer they don’t read the previous case notes or don’t understand what has been done. This, from a customers perspective, slows down resolution times.
    Incentivized
    Read full review
    In-Person Training
    Emplifi Inc
    No answers on this topic
    Discontinued Products
    I liked the setup of the whole class. The instructor knew the topic well enough to answer questions from entry level to a more advanced one.
    Instructor encouraged participation of the whole class and was able to engage every one. Also provided "real live" examples so everyone can relate to it.
    Incentivized
    Read full review
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Discontinued Products
    The online training itself is good. You are provided resources and can self study to a certain point, but the pacing always felt off. Either snails pace or like trying to drink from a fire hose. I think this easily could have had to do with course material and my personal preparations, though. I would say my main gripe is that since the acquisition the team responsible for actually booking training is very unresponsive and often not knowledgeable about the courses they offer. Booking my last training was a real chore.
    Incentivized
    Read full review
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Discontinued Products
    Don't try to go the perfect solution as a first target. Work on answer the more needs with a simple solution. Then analyse and try again to answer the most needs with adding a bit if complexity only if require. No needs to customise straight from the beginning or deployment takes too long.
    Read full review
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Discontinued Products
    Call Manager, you had to buy all the components that are out of the box for PureConnect. The licensing model is more expensive on the Cisco side vs the Genesys PureConnect side. Lastly was on the Cisco side since you have to connect/integrate all the components on the cisco side you have to have so many vendors to install those parts. This drives the cost up even more so it was not worth going that route for our organization.
    Read full review
    Scalability
    Emplifi Inc
    No answers on this topic
    Discontinued Products
    Genesys PureConnect's core and adjunct model allows for fairly easy growth in satellite locations via off site session managers, remote located media servers, remote content servers, etc to allow you to spread the infrastructure out while not pushing as much network traffic to your core data centers.
    Incentivized
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Discontinued Products
    • We're improving our CX by optimizing our call centers, using additional attributes and keys to identify the best rep for the job.
    • We are also streamlining the journey of each individual customer by using PureConnect as the central interface for omnichannel interactions, allowing us to pick up the conversation where we left off.
    • Using additional attributes that start with the contact center interaction, we're able to track a student journey and proactively step in - increasing our individualized support to focus on the student outcome.
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

    Genesys PureConnect (discontinued) Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot