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Emplifi vs. Wildfire Interactive (Discontinued) vs. neontools

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    neontools

    Score9 out of 10
    N/ACreate short links and track clicks (neon.ly): Transform URLs into customised short links and gather analytical data about clicks. Create micro landing pages (neon.page): Create small landing pages with multiple links. For example for an Instagram biography or as a simple portfolio website. Audit and sort Instagram accounts: Collect meaningful data about…N/A
    Pricing
    EmplifiWildfire Interactive (Discontinued)neontools
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EmplifiWildfire Interactive (Discontinued)neontools
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    YesNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    EmplifiWildfire Interactive (Discontinued)neontools
    Considered Multiple Products
    Emplifi Inc
    No answer on this topic
    Discontinued Products
    No answer on this topic
    neontools
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    76 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    63 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    80 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    51 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    63 Answers
    No answers on this topic
    No answers on this topic
    Features
    EmplifiWildfire Interactive (Discontinued)neontools
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and Wildfire Interactive (Discontinued) and neontools
    Feature
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    neontools
    -
    Ratings
    Boolean keyword searches6.75 Ratings00 Ratings00 Ratings
    Filtering out noise/spam6.46 Ratings00 Ratings00 Ratings
    Sentiment analysis5.55 Ratings00 Ratings00 Ratings
    Broad channel coverage7.07 Ratings00 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and Wildfire Interactive (Discontinued) and neontools
    Feature
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    neontools
    -
    Ratings
    Content planning and scheduling7.38 Ratings00 Ratings00 Ratings
    Audience targeting7.07 Ratings00 Ratings00 Ratings
    Content optimization7.38 Ratings00 Ratings00 Ratings
    Workflow management7.67 Ratings00 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and Wildfire Interactive (Discontinued) and neontools
    Feature
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    neontools
    -
    Ratings
    Automated routing and prioritization7.37 Ratings00 Ratings00 Ratings
    Customer interaction histories8.25 Ratings00 Ratings00 Ratings
    Bulk actions6.46 Ratings00 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and Wildfire Interactive (Discontinued) and neontools
    Feature
    Emplifi
    7.6
    6 Ratings
    1% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    neontools
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings00 Ratings
    Content marketing7.66 Ratings00 Ratings00 Ratings
    Paid media management7.74 Ratings00 Ratings00 Ratings
    Campaigns and promotions7.34 Ratings00 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and Wildfire Interactive (Discontinued) and neontools
    Feature
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    neontools
    -
    Ratings
    Twitter6.18 Ratings00 Ratings00 Ratings
    Facebook7.98 Ratings00 Ratings00 Ratings
    LinkedIn4.17 Ratings00 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings00 Ratings
    Instagram7.38 Ratings00 Ratings00 Ratings
    Pinterest3.25 Ratings00 Ratings00 Ratings
    YouTube3.95 Ratings00 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and Wildfire Interactive (Discontinued) and neontools
    Feature
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    neontools
    -
    Ratings
    Campaign success analytics7.07 Ratings00 Ratings00 Ratings
    Real-time tracking6.78 Ratings00 Ratings00 Ratings
    Competitor analysis5.57 Ratings00 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and Wildfire Interactive (Discontinued) and neontools
    Feature
    Emplifi
    6.7
    8 Ratings
    16% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    neontools
    -
    Ratings
    Role-based user permissions & privileges7.38 Ratings00 Ratings00 Ratings
    Mobile access6.15 Ratings00 Ratings00 Ratings
    Best Alternatives
    EmplifiWildfire Interactive (Discontinued)neontools
    Small Businesses
    Sendible
    Score7.2 out of 10
    PromoRepublic
    Score7.4 out of 10
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    Vista Social
    Score9.6 out of 10
    No answers on this topic
    No answers on this topic
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    EmplifiWildfire Interactive (Discontinued)neontools
    Likelihood to Recommend
    9.2
    (110 ratings)
    2.0
    (4 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (36 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.7
    (43 ratings)
    9.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (1 ratings)
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    EmplifiWildfire Interactive (Discontinued)neontools
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    neontools
    Neontools
    makes it easy to target Facebook ad audiences with additional options and
    guidelines.



    Neontools is
    useful for determining the reach and traffic of our online ads.



    Neontools is
    excellent for building UTM URLs that will allow us to properly monitor our
    users.



    Neontools is
    useful for creating QR codes and linking them to neon.ly URLs to track scans
    Incentivized
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    neontools
    • Neontools stands out for displaying all our relationships and social accounts on a single page.
    • Neontools is great to use for Instagram bios and other social media profiles.
    • We can use Neontools to change our URLs and use custom domains instead of domain names.
    Incentivized
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    neontools
    • It would be wonderful if Neontools showed a more modern user interface to the eye; the current one still seems a bit opaque.
    Incentivized
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    neontools
    No answers on this topic
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    neontools
    No answers on this topic
    Reliability and Availability
    Emplifi Inc
    No answers on this topic
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    neontools
    No answers on this topic
    Performance
    Emplifi Inc
    No answers on this topic
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    neontools
    No answers on this topic
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    neontools
    No answers on this topic
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    neontools
    No answers on this topic
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    neontools
    No answers on this topic
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    neontools
    Neontools is
    virtuoso; Provides excellent customer support in any kind of emergency, is a great tool
    as a URL shortener, hashtag analyzer, and for social IG audits.
    Incentivized
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    neontools
    • Neontools is a fantastic tool for evaluating the engagement and reach of our advertising budget.
    • Neontools is great for uncovering hidden interests to effectively target our audience through Facebook Ads, as well as a UTM generator for designing our own campaigns.
    • The use of Neontools for the analysis and aggregation of commercial accounts in social networks leads to the construction of our own samples.
    Incentivized
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

    neontools Screenshots

    Screenshot of Neontools 8-in-1 start pageScreenshot of Example of a neon.page! Create your micro landing pages in no time.Screenshot of The neon.ly URL Shortener with integrated analytics.Screenshot of Neontools hashtag analyzer to search, group and sort big or small hashtags for your posts and campaigns.Screenshot of Neontools Social Audit to audit, group, and sort IG accounts for you or your clients.