TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Salesforce Agentforce Service

    Score8.5 out of 10
    N/AService Cloud is a customer service platform that helps businesses manage and resolve customer inquiries and issues. It provides tools for case management, knowledge base, omni-channel support, automation, and analytics, enabling companies to deliver exceptional customer service experiences.

    $25

    per month

    Pricing
    EmplifiSalesforce Agentforce Service
    Editions & Modules
    No answers on this topic
    Starter Suite
    $25
    per month
    Pro Suite
    $100
    per month per user
    Enterprise
    $165
    per month per user
    Unlimited
    $330
    per month per user
    Agentforce 1
    $550
    per month per user
    Offerings
    Pricing Offerings
    EmplifiSalesforce Agentforce Service
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    EmplifiSalesforce Agentforce Service
    Considered Both Products
    Emplifi Inc
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    76 Answers
    91%
    Would buy again
    52 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    63 Answers
    88%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    80 Answers
    93%
    Happy with the feature set
    53 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    51 Answers
    88%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    63 Answers
    87%
    Implementation went as expected
    39 Answers
    Features
    EmplifiSalesforce Agentforce Service
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and Salesforce Agentforce Service
    Feature
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Boolean keyword searches6.75 Ratings00 Ratings
    Filtering out noise/spam6.46 Ratings00 Ratings
    Sentiment analysis5.55 Ratings00 Ratings
    Broad channel coverage7.07 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and Salesforce Agentforce Service
    Feature
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Content planning and scheduling7.38 Ratings00 Ratings
    Audience targeting7.07 Ratings00 Ratings
    Content optimization7.38 Ratings00 Ratings
    Workflow management7.67 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and Salesforce Agentforce Service
    Feature
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Automated routing and prioritization7.37 Ratings00 Ratings
    Customer interaction histories8.25 Ratings00 Ratings
    Bulk actions6.46 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and Salesforce Agentforce Service
    Feature
    Emplifi
    7.6
    6 Ratings
    2% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.66 Ratings00 Ratings
    Paid media management7.74 Ratings00 Ratings
    Campaigns and promotions7.34 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and Salesforce Agentforce Service
    Feature
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Twitter6.18 Ratings00 Ratings
    Facebook7.98 Ratings00 Ratings
    LinkedIn4.17 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.38 Ratings00 Ratings
    Pinterest3.25 Ratings00 Ratings
    YouTube3.95 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and Salesforce Agentforce Service
    Feature
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Campaign success analytics7.07 Ratings00 Ratings
    Real-time tracking6.78 Ratings00 Ratings
    Competitor analysis5.57 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and Salesforce Agentforce Service
    Feature
    Emplifi
    6.7
    8 Ratings
    17% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Role-based user permissions & privileges7.38 Ratings00 Ratings
    Mobile access6.15 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Emplifi and Salesforce Agentforce Service
    Feature
    Emplifi
    -
    Ratings
    Salesforce Agentforce Service
    7.9
    81 Ratings
    4% below category average
    Organize and prioritize service tickets00 Ratings8.279 Ratings
    Expert directory00 Ratings7.857 Ratings
    Subscription-based notifications00 Ratings8.267 Ratings
    ITSM collaboration and documentation00 Ratings6.962 Ratings
    Ticket creation and submission00 Ratings8.779 Ratings
    Ticket response00 Ratings7.978 Ratings
    Self Help Community
    Comparison of Self Help Community features of Emplifi and Salesforce Agentforce Service
    Feature
    Emplifi
    -
    Ratings
    Salesforce Agentforce Service
    8.7
    76 Ratings
    8% above category average
    External knowledge base00 Ratings8.567 Ratings
    Internal knowledge base00 Ratings8.874 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Emplifi and Salesforce Agentforce Service
    Feature
    Emplifi
    -
    Ratings
    Salesforce Agentforce Service
    7.9
    81 Ratings
    1% below category average
    Customer portal00 Ratings7.758 Ratings
    IVR00 Ratings8.037 Ratings
    Social integration00 Ratings7.451 Ratings
    Email support00 Ratings8.880 Ratings
    Help Desk CRM integration00 Ratings7.870 Ratings
    Best Alternatives
    EmplifiSalesforce Agentforce Service
    Small Businesses
    Sendible
    Score7.2 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    Vista Social
    Score9.6 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EmplifiSalesforce Agentforce Service
    Likelihood to Recommend
    9.2
    (110 ratings)
    8.7
    (100 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    6.2
    (8 ratings)
    Usability
    8.3
    (36 ratings)
    8.2
    (22 ratings)
    Availability
    -
    (0 ratings)
    8.4
    (45 ratings)
    Performance
    -
    (0 ratings)
    8.6
    (7 ratings)
    Support Rating
    7.7
    (43 ratings)
    7.0
    (20 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    EmplifiSalesforce Agentforce Service
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Salesforce
    I think Service Cloud is best suited for medium to large operations that require both proactive and reactive service. It’s a great fit for post-sales support. However, I wouldn’t recommend it for very small companies because it can be quite costly, and many of the features may go unused. Salesforce also performs best when you have a capable team managing it, so it’s important to consider your organization’s size and readiness before starting. Once you do, I recommend exploring other parts of the Salesforce ecosystem—Service Cloud works even better when integrated with Sales Cloud, since it allows better visibility across teams.
    Incentivized
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Salesforce
    • Email to case is an interesting piece of it. The threading is very strong, sometimes too strong, but it does very well at handling the incoming emails.
    • The omnichannel routing, using skill-based routing is really effective.
    • Pathing. So making the workflow and helping the team understand what it is that they're trying to do, what they have to accomplish, those step-by-step pieces. That's really helpful.
    Incentivized
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Salesforce
    • We had a principle initially to try and use Omni as much as we can from the user experience perspective, but have found that fairly restrictive. It was very difficult to actually get the right customer experience and customer engagement going. So we're actually on a journey at the moment to replace all of our Omni with Lightning web components that gives us that flexibility. That's probably one area where we've had some challenges in terms of how we've used the product out of the box.
    Incentivized
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Salesforce
    Professional edition works best for a small company with lower call volumes and is very useful but as you grow exponetially I think it has limited ability to do all the things we want to - SLA management, defect, release management to name a few. Reports and dashboards being available in real time.
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Salesforce
    I had Salesforce experience prior to using Service Cloud which made it a little easier to learn and navigate, but overall my team (some who had no Salesforce experience) caught on very quickly and found Service Cloud to be easy to use.
    Incentivized
    Read full review
    Reliability and Availability
    Emplifi Inc
    No answers on this topic
    Salesforce
    Working on an application that caters to customer needs requires a platform that acts as a mediator between the actual person and the client. This mediator handles the customer and resolves many of their doubts, helps them map through the entire process, and automates the processes. Such a platform is Salesforce Service Cloud. For queries that cannot be serviced by the platform, it creates a separate ServiceNow ticket for us, and it is assigned.
    Incentivized
    Read full review
    Performance
    Emplifi Inc
    No answers on this topic
    Salesforce
    The Salesforce Service Cloud generally has very good performance, however the overall new Lightning user experience can bring that down. For example, if you have too many tabs open, then it can take a while for the Lightning UI to load. This UI is probably not well equipped to handle loading of all of that information at once, but Users tend to leave their tabs open all day long. It can also be fickle depending on which browser you use, what extensions you have installed, and whether you've cleared your cache. This can be the downfall with any software as a service though, not just Salesforce
    Incentivized
    Read full review
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Salesforce
    Salesforce offers support, although it generally gets routed to overseas support teams first, and once they are unable to help, it gets escalated up the chain to higher tiers. Frequently, the answer back from support is that there is no native solution, and we either have to turn to the AppExchange for some solution provided by another developer, or custom build our own solution.
    Read full review
    In-Person Training
    Emplifi Inc
    No answers on this topic
    Salesforce
    Our in-person training was provided by our implementation partner and it was quite good. This was in part because we were already working with them and so it naturally leant itself to a good training relationship. And because they were building our customizations and configuring things, they could then provide training on those things naturally.
    Incentivized
    Read full review
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Salesforce
    Trailheads are great but it was often unclear what actually applied to our organization. This made it difficult to get a whole lot out of it. Part of it is that because the basic Salesforce features didn't quite work for us, we had to add customizations, which then nullified a lot of the training.
    Incentivized
    Read full review
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Salesforce
    I would go through an implementation very differently knowing what I know now. It was difficult coming from systems we liked in post-sales service and having to adapt to the clunky and underwhelming feature set in Salesforce. I would trim back our expectations
    Incentivized
    Read full review
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Salesforce
    We selected this product because we already had some competencies in Salesforce. We own a Salesforce partner with expertise in this area, and on top of that, Salesforce purchased it — it was originally called Velocity. When Salesforce decided to acquire it, that finalized the decision for us.
    Incentivized
    Read full review
    Scalability
    Emplifi Inc
    No answers on this topic
    Salesforce
    The product has scaled up with our company growth just fine. No issues here other than slowness in clicking around and running reports
    Incentivized
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Salesforce
    • We have cut our service team in half over the past 5 years due to the efficiency of the tool
    • The amount of direct inquiries to our technical team is less than 10% compared to the number support tickets that get entered in the system for them to work in a more organized manner
    • Responses are 100% more timely because tickets can be responded to by any individual in the queue or on the team, as opposed to direct emails to just one person
    Incentivized
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

    Salesforce Agentforce Service Screenshots

    Screenshot of Workflows and OrchestrationScreenshot of Service CatalogScreenshot of Contact Center