Emplifi vs. Delighted by Qualtrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Delighted by Qualtrics
Score 8.0 out of 10
Small Businesses (1-50 employees)
Delighted is a tool for gathering real time, actionable feedback from customers via email, web or SMS. Delighted uses the Net Promoter System to measure the customer journey, and takes care of aspects of the customer feedback process from collection and analysis, through notification and distribution. Delighted aims to be the single source to manage surveys for customers, partners, vendors and employees. This is to enable organizations of all sizes to create a customer-centric organization, …
$25
Pricing
EmplifiDelighted by Qualtrics
Editions & Modules
No answers on this topic
Survey 100 people/month
$25
Survey 750 people/month
$49
Survey 2500 people/month
$99
Survey 5000 people/month
$149
Survey 10,000 people/month
$249
Offerings
Pricing Offerings
EmplifiDelighted by Qualtrics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details10% discount with annual payment. Contact the vendor at hello@delighted.com for custom pricing.
More Pricing Information
Community Pulse
EmplifiDelighted by Qualtrics
Considered Both Products
Emplifi
Chose Emplifi
A better tool in terms of measurement
Chose Emplifi
Sprout Social, Brandwatch and Hootsuite
Chose Emplifi
I think that Emplifi Social Marketing Cloud is unique, has all in one super easy to use and if you are on social media work is a tool that you need to use no only the big brands, Emplifi Social Marketing Cloud is for everyone who want grow up in this industry and doesn't exist …
Chose Emplifi
I have been using Emplifi Social Marketing Cloud for over 3-4 years now and feel comfortable with it. My client is also comfortable and appreciates the ease of the platform.
Chose Emplifi
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any …
Chose Emplifi
Emplifi's support is responsive and quick to act on our requests, which puts them above competitors in my opinion.
Chose Emplifi
Emplifi Social Marketing Cloud it's a more complete tool to manage social media content and data insights and analysis. As a global organization, we do not have so many issues with multiple users, permissions and we can have a big picture of all accounts - as well as their …
Chose Emplifi
Brandwatch has a bigger scope on listening outside conversations on Twitter or other channels such as Influencers. Emplifi Social Marketing Cloud has that ability but works best in helping us manage our own scope (eg. fanpages and accounts) like comments form our fans and brand …
Chose Emplifi
Kustomer is great for our Email and Chat tickets, but was less optimized for social media. It was less organized regarding incoming channel (including public comments with direct messages in the same ticket) which made it difficult to accurately reply to customers with the info …
Chose Emplifi
Emplifi Social Marketing Cloud is more complete in every way when compared to Facelift Cloud.
Chose Emplifi
We selected Live Advisor Go In Store because at that moment, it was complete and more useful. However now our brands are looking for something different, something that will help the Live Advisor to make things better and easier. We are looking for solutions more into 1 to 1 …
Chose Emplifi
In relation to Talkwalker, Emplifi Social Marketing Cloud has a better performance when we talk about our own publications. On the "open sea", TalkWalker has excellent performance and coverage.
Chose Emplifi
Emplifi Social Marketing Cloud is way more all-in-one, has more features and is very innovative compared to Sprout Social. There were a lot of bugs in Sprout, but they could include boosting posts (where it usually messed up, so in that way I understand Emplifi's decision not …
Chose Emplifi
I never used other similar products.
Chose Emplifi
Emplifi Social Marketing Cloud had more options, but it was a long time ago and I wasn't in the finance/ops team who took the decision. Also, the advocacy models are costly, why we are not using them still. I also think that the social listening option/ tool was very relevant …
Chose Emplifi
We find the suite of products from Emplifi more diverse for our needs. Cost is fairly similar, depending on your needs, but we have come back to Emplifi Social Commerce Cloud time and time again.
Chose Emplifi
I feel that all three of these tools are great, and it may even come down to personal preference on minor things (such as the way certain information is presented or visualized) when determining which is best. For us, Emplifi Social Marketing Cloud's strong features come at a …
Chose Emplifi
The reporting part is much more fancy and easy to use than BRANDWATCH! However, I use more the ENGAGE and PUBLISH functions of BRANDWATCH because I'm more efficient with it.
Chose Emplifi
Emplifi seems to offer very standard products at a lower price than competitors.
Chose Emplifi
We are assessing new functionalities to bring retail attention to our website. Within the scope of this vision we found a product in Emplifi's portfolio that could help us on moving in the right direction. At the moment is on hold because it is not a priority in our strategic …
Chose Emplifi
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on …
Chose Emplifi
Emplifi seemed a better solution than the others that we trialled when looking for a solution. the reason we chose Emplifi (then Social Bakers) was its slick dashboards, and user-friendliness when it came to setting up dashboards and creating personalised tags on our content. …
Delighted by Qualtrics
Chose Delighted by Qualtrics
Delighted is very intuitive and easy to setup. You won't need a ton of technical background to do so. True, that the customization in terms of themes could use more flexibility but if you're just starting with your CX journey, Delighted would be the perfect solution. The fact …
Chose Delighted by Qualtrics
I have been more impressed with the survey and follow-up responses within other platforms and demos we have had. In addition, the reporting capabilities and segmentation/customizations seem more robust in other platforms
Chose Delighted by Qualtrics
I have not used any other company like this from a business standpoint. I have, however, completed surveys that were provided through Qualtrics and I couldn't help but wish Delighted had those questions built in.
Chose Delighted by Qualtrics
I chose Delighted because it offered an affordable price point to get started, yet with plenty of room to grow. We started with 2,500 contacts per month, which is more generous than competitors offer at a similar price. I also saw that Delighted could integrate with Salesforce …
Chose Delighted by Qualtrics
Delighted is very easy to use, for both our organization and our customers. There was little, if any, learning curve to figure out how to use most of its features. On the customer end, it's as simple as opening your email and tapping a rating. This makes customers more likely …
Features
EmplifiDelighted by Qualtrics
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
6.4
Ratings
18% below category average
Delighted by Qualtrics
-
Ratings
Boolean keyword searches6.70 Ratings00 Ratings
Filtering out noise/spam6.40 Ratings00 Ratings
Sentiment analysis5.50 Ratings00 Ratings
Broad channel coverage7.00 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.3
Ratings
11% below category average
Delighted by Qualtrics
-
Ratings
Content planning and scheduling7.30 Ratings00 Ratings
Audience targeting7.00 Ratings00 Ratings
Content optimization7.30 Ratings00 Ratings
Workflow management7.60 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
7.3
Ratings
11% below category average
Delighted by Qualtrics
-
Ratings
Automated routing and prioritization7.30 Ratings00 Ratings
Customer interaction histories8.20 Ratings00 Ratings
Bulk actions6.40 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.6
Ratings
1% below category average
Delighted by Qualtrics
-
Ratings
Lead generation8.00 Ratings00 Ratings
Content marketing7.60 Ratings00 Ratings
Paid media management7.70 Ratings00 Ratings
Campaigns and promotions7.30 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
5.8
Ratings
36% below category average
Delighted by Qualtrics
-
Ratings
Twitter6.10 Ratings00 Ratings
Facebook7.90 Ratings00 Ratings
LinkedIn4.10 Ratings00 Ratings
Google+8.00 Ratings00 Ratings
Instagram7.30 Ratings00 Ratings
Pinterest3.20 Ratings00 Ratings
YouTube3.90 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
6.4
Ratings
19% below category average
Delighted by Qualtrics
-
Ratings
Campaign success analytics7.00 Ratings00 Ratings
Real-time tracking6.70 Ratings00 Ratings
Competitor analysis5.50 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi
6.7
Ratings
16% below category average
Delighted by Qualtrics
-
Ratings
Role-based user permissions & privileges7.30 Ratings00 Ratings
Mobile access6.10 Ratings00 Ratings
Best Alternatives
EmplifiDelighted by Qualtrics
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Jotform
Jotform
Score 8.5 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Jotform
Jotform
Score 8.5 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EmplifiDelighted by Qualtrics
Likelihood to Recommend
9.2
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
8.3
(0 ratings)
9.0
(0 ratings)
Support Rating
8.0
(0 ratings)
10.0
(0 ratings)
Online Training
6.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
EmplifiDelighted by Qualtrics
Likelihood to Recommend
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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If you need a cheap solution and do not care too much about the data you are getting from your NPS program, then Delighted will do the trick. This does not seem to fit the needs of enterprise customers who want to go deep on data, segmentation, and quality feedback.
Read full review
Pros
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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  • The user dashboard is exceptionally simple and easy to navigate.
  • The survey experience is sufficiently customizable but is mostly pre-configured and ready to use.
  • Customer support is remarkable. Very quick, thorough answers!
Read full review
Cons
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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  • There doesn't seem to be an app for Delighted (at least on iPhone), so you need to log in to the site from a web browser. A mobile app would save a step and could allow you to get push notifications, which would be helpful.
  • Setting up Delighted surveys through SMS has been difficult for us. It might just be our CRM or website, but we haven't been able to enable this yet.
  • The service seems a little pricey. You pay by the amount of surveys you want to send out per month. For such a simple survey and reporting system (and I mean that in a good way) I would think the price should be lower.
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Likelihood to Renew
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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No answers on this topic
Usability
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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We run surveys every single day and have the responses fed directly into our Slack instance. Everyone in the organization (not just CX) can view and resolve any issues customers bring up without needing for them to reach out to our Customer Support team. Truly, Delighted has made the organization more customer centric by delivering the feedback right where everyone is (no PowerPoint presentations required).
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Support Rating
Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer.
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I have nothing but good things to say about Delighted's Concierge team. They have been quick to respond and have been able to make a lot of our customization requests a reality. They're also very open to product requests and suggestions and have been quick in churning out new features ever so often.
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Online Training
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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No answers on this topic
Implementation Rating
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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No answers on this topic
Alternatives Considered
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it.
Read full review
Delighted is very intuitive and easy to setup. You won't need a ton of technical background to do so. True, that the customization in terms of themes could use more flexibility but if you're just starting with your CX journey, Delighted would be the perfect solution. The fact that they have most channels covered e.g. email, web, SDK, and even text really makes it easy to reach your customers (or any respondent in that matter) where they are.
Read full review
Return on Investment
  • Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC).
  • The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi.
  • By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year.
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  • It has had a positive impact on our customer satisfaction overall. Once we receive a score that is 5 or below, we reach out to address their concerns and find areas to improve their experience with our product.
  • When we receive a favorable rating, it gives us the opportunity to touch base with those customers to see what they are enjoying most or doing effectively.
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

Delighted by Qualtrics Screenshots

Screenshot of See customer feedback at a glance; responsive for mobileScreenshot of Customer trends and saved feedback from different customer segmentsScreenshot of Gather feedback online or via SMSScreenshot of Gather feedback with just one click in via email