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One Platform, Infinite Possibilities: The Emplifi Social Marketing Cloud Review
October 24, 2023

One Platform, Infinite Possibilities: The Emplifi Social Marketing Cloud Review

Barika Phillips Bell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Analytics
  • Dashboard
  • Listening
  • Community

Overall Satisfaction with Emplifi Social Marketing Cloud

I've been a user of Emplifi Social Marketing Cloud for 3 years now and it was initially brought in because we were looking for an all-in-one solution for a client. Sprinklr was not only confusing and convoluted, but very expensive. After researching a number of solutions, we had an excellent demo and a 2-week trial of the tool. After the trial, we decided to move forward with Emplifi Social Marketing Cloud because we needed a centralized platform to manage all of our social media accounts, in particular, TikTok. Not only could we schedule posts, respond to customer comments, but also monitor metrics and even perform social listening. All of these capabilities were within the tool. Lastly, we also use it for competitive benchmarking to get a better understanding of brand metrics and even plan for upcoming holiday campaigns.
  • Community Management
  • Monitoring Analytics
  • Competitor Benchmarking
  • Content Inspiration
  • Paid Ad Management
  • Social Listening
  • Alerts for Crisis Management (Beyond sentiment or volume shifts)
  • Identification of Top UGC
  • Audience Segmentation
  • Community Management
  • Content Planning and Scheduling
  • Reporting
  • Competitor Analysis
  • Performance Analytics
  • Paid Ad Management
  • Cost efficiency on a tool solution annually
  • Helping us quickly identify unhappy customers for quick issue resolution
  • Increase our ability to create high performing content
  • Automate scheduling of content to save the team time
Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer.
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.

Do you think Emplifi Social Marketing Cloud delivers good value for the price?

Yes

Are you happy with Emplifi Social Marketing Cloud's feature set?

Yes

Did Emplifi Social Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Emplifi Social Marketing Cloud go as expected?

Yes

Would you buy Emplifi Social Marketing Cloud again?

Yes

For those looking to move to a more streamlined solution that is intuitive, easy to work with, and account management that is responsive - Emplifi Social Marketing Cloud is a great solution. They particularly excel for brands that have a separate team that handles community management vs. guest service. We have two teams that have two different objectives and the way the tool is designed is perfect for our needs. Both can play in the sandbox at the same time to achieve their objectives. We didn't have that capability with other solutions. Emplifi Social Marketing Cloud is definitely more suited to brands that need an all-in-one solution. If you're only looking for Social listening or Content Planning and Scheduling, I wouldn't recommend this tool for one-offs.