EngageBay vs. Kustomer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
EngageBay
Score 6.9 out of 10
N/A
EngageBay is presented by the vendor as a powerful, simple, affordable, and integrated all-in-one marketing, sales, and service automation platform with a free CRM, designed for small businesses and startups to grow their business to the next level. It comprises a marketing automation suite to help businesses save time, nurture audiences and automate routines, manual tasks; free CRM and sales automation designed to keep users organized by storing and categorizing all email contacts, track deals,…
$12.74
per month per user
Kustomer
Score 8.4 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month per user
Pricing
EngageBayKustomer
Editions & Modules
FREE
$0
per month per user
BASIC
$12.74
per month per user
GROWTH
$42.49
per month per user
PRO
$84.99
per month per user
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Offerings
Pricing Offerings
EngageBayKustomer
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans require an annual subscription and 8 users minimum.
More Pricing Information
Features
EngageBayKustomer
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
EngageBay
8.2
1 Ratings
7% above category average
Kustomer
-
Ratings
Customer data management / contact management10.01 Ratings00 Ratings
Workflow management10.01 Ratings00 Ratings
Opportunity management8.01 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)5.01 Ratings00 Ratings
Contract management8.01 Ratings00 Ratings
Interaction tracking8.01 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
EngageBay
8.5
1 Ratings
13% above category average
Kustomer
-
Ratings
Case management7.01 Ratings00 Ratings
Help desk management10.01 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
EngageBay
10.0
1 Ratings
28% above category average
Kustomer
-
Ratings
Lead management10.01 Ratings00 Ratings
Email marketing10.01 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
EngageBay
9.0
1 Ratings
17% above category average
Kustomer
-
Ratings
Task management10.01 Ratings00 Ratings
Billing and invoicing management8.01 Ratings00 Ratings
Reporting9.01 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
EngageBay
7.5
1 Ratings
1% below category average
Kustomer
-
Ratings
Pipeline visualization8.01 Ratings00 Ratings
Customizable reports7.01 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
EngageBay
7.5
1 Ratings
0% above category average
Kustomer
-
Ratings
Custom fields10.01 Ratings00 Ratings
Scripting environment5.01 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
EngageBay
10.0
1 Ratings
18% above category average
Kustomer
-
Ratings
Single sign-on capability10.01 Ratings00 Ratings
Role-based user permissions10.01 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
EngageBay
9.0
1 Ratings
22% above category average
Kustomer
-
Ratings
Marketing automation10.01 Ratings00 Ratings
Compensation management8.01 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
EngageBay
5.0
1 Ratings
38% below category average
Kustomer
-
Ratings
Mobile access5.01 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
EngageBay
-
Ratings
Kustomer
8.3
18 Ratings
4% above category average
Organize and prioritize service tickets00 Ratings8.317 Ratings
Expert directory00 Ratings8.314 Ratings
Subscription-based notifications00 Ratings8.513 Ratings
ITSM collaboration and documentation00 Ratings8.013 Ratings
Ticket creation and submission00 Ratings8.118 Ratings
Ticket response00 Ratings8.318 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
EngageBay
-
Ratings
Kustomer
8.1
14 Ratings
4% above category average
External knowledge base00 Ratings8.114 Ratings
Internal knowledge base00 Ratings8.214 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
EngageBay
-
Ratings
Kustomer
8.2
18 Ratings
6% above category average
Customer portal00 Ratings8.611 Ratings
IVR00 Ratings8.310 Ratings
Social integration00 Ratings7.314 Ratings
Email support00 Ratings9.718 Ratings
Help Desk CRM integration00 Ratings6.913 Ratings
Best Alternatives
EngageBayKustomer
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.4 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.4 out of 10
Front
Front
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EngageBayKustomer
Likelihood to Recommend
10.0
(1 ratings)
9.0
(39 ratings)
Likelihood to Renew
-
(0 ratings)
7.9
(2 ratings)
Usability
10.0
(1 ratings)
9.5
(5 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
6.4
(2 ratings)
Support Rating
10.0
(1 ratings)
9.6
(7 ratings)
In-Person Training
-
(0 ratings)
7.6
(2 ratings)
Online Training
-
(0 ratings)
8.3
(2 ratings)
Implementation Rating
-
(0 ratings)
7.9
(2 ratings)
Configurability
-
(0 ratings)
7.9
(2 ratings)
Ease of integration
-
(0 ratings)
7.2
(2 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.7
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(2 ratings)
User Testimonials
EngageBayKustomer
Likelihood to Recommend
EngageBay Inc.
I would absolutely recommend EngageBay to any customer looking to switch from Marketo or Salesforce that wanted a cheaper solution while still highly effective. Those platforms require hands-on integration consultants and full-time employees that know how to handle those CRMs. This CRM is easy to use for any beginner marketer.
Read full review
Kustomer, LLC
I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
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Pros
EngageBay Inc.
  • Lead / customer tracking
  • Automated emails
  • Automations
Read full review
Kustomer, LLC
  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Read full review
Cons
EngageBay Inc.
  • Landing pages
  • Livechat feature
  • Lead/customer integration
Read full review
Kustomer, LLC
  • Small chat window--maybe the ability to chat in real-time with the person who received your ticket would help.
  • Different teams could have differently colored notes.
  • The notification bell could be a bit bigger. It's hard to keep track sometimes, when a lot of notes pile on.
Read full review
Likelihood to Renew
EngageBay Inc.
No answers on this topic
Kustomer, LLC
I believe at this time, Kustomer is doing a good job. I really love its functionality at the moment.
Read full review
Usability
EngageBay Inc.
EngageBay's incredibly easy to use. I was able to pick up the CRM and start using right away with little issues. Anyone with basic CRM knowledge should be able to get started on EngageBay easy. Their customer service team also makes onboarding very easy and will work with you on any issue.
Read full review
Kustomer, LLC
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
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Reliability and Availability
EngageBay Inc.
No answers on this topic
Kustomer, LLC
I gave it a 10 rating because it is very helpful and the availability is there when needed. I have never had issues with application errors or unplanned outages so far.
Read full review
Performance
EngageBay Inc.
No answers on this topic
Kustomer, LLC
Kustomer Performances need improvement. The pages do load very slowly but that might be because of the information they carry. If Kustomer integrates with other software or systems it does slow the performance. They need to find a solution to this.
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Support Rating
EngageBay Inc.
Their support team is incredibly response, with a livechat option anytime during business hours. I was able to work with them on a variet of issues and they were extremely hands-on. The same reps are always there and friendly and ready to work with. There isn't a CRM that has better customer service.
Read full review
Kustomer, LLC
I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
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In-Person Training
EngageBay Inc.
No answers on this topic
Kustomer, LLC
Because they are very hands-on in training us and very approachable
Read full review
Online Training
EngageBay Inc.
No answers on this topic
Kustomer, LLC
The best training I did was online. Videos teach as well as explain how everything works and what Kustomer's functions are.
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Implementation Rating
EngageBay Inc.
No answers on this topic
Kustomer, LLC
Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
Read full review
Alternatives Considered
EngageBay Inc.
Salesforce and Marketo are the strongest CRM products out there in the space. The drawback they have is that they are immensely expensive and complex to set-up / use. Salesforce is extremely complex, especially when using in conjunction with Pardot. EngageBay is simple, easy to use, and easy to build from. And their customer service is far more responsive than those platforms.
Read full review
Kustomer, LLC
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
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Scalability
EngageBay Inc.
No answers on this topic
Kustomer, LLC
Because customer is flexible and scalable
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Return on Investment
EngageBay Inc.
  • Improved lead management and helped build lead data by 4-5x in size
  • Helped improve investor base with 100-150% growth in investors by year 1
  • Generated dozens of calendar invites to call potential investors in first year
Read full review
Kustomer, LLC
  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
Read full review
ScreenShots

Kustomer Screenshots

Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.