Ensemble Video vs. iContact

I'm not sure where Ensemble Video would be less appropriate. We've found it to be very effective for our campus-specific use cases. However, the product is very customizable in how a campus could structure their Ensemble instance to match their organization, and how users may be managed.

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

Incentivized

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• Adapting to user needs. Ensemble Video seems to always be listening to their clients needs and suggestions by implementing effective features in every system update. Communication seems to always indicate that these features are driven by requests that their customers have made to improve the service.
• Client Support - I have an IT/support background and have had to deal with many vendors and external support. Ensemble is easily the most responsive and effective vendor when it comes to support. When needing certain solutions, they have sent code that was in development and not officially released so I could achieve my goals with project videos. Support is always personal, prompt and effective.
• Customization. New templates, video players, account management, and embed options have allowed us to use Ensemble Video in a much more personalized way. Early versions of the service had an "Ensemble feel" but color schemes and logos are now able to be changed for a better organization feel.

• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• User management. Some features are unique to the entire deployment (like authentication sources). It would be great if multiple authentication options could be used across different Ensemble institutions.
• Upgrade processes. Though new versions of Ensemble Video are always better, the installation process is very manual and Ensemble Video must be involved directly. Not a weakness, but it would be nice to be able to perform our own upgrades/patches when needed.

• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

Incentivized

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

Incentivized

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

The team at Ensemble Video is dedicated to supporting us and they offer prompt and reliable services.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

Ensemble Video has succeeded for us where other solutions have failed. It came along exactly when we needed it, for our organization. At the time, we were caught between the push and pull of several different solutions, uploading our videos with the expectation that users would take the time to download and play them, using popular public video streaming services with few settings and options, and forgoing videos altogether. Ensemble Video has taken our myriad needs and provided a platform that addresses all of them.

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• Ease of user contributed content. The videos that users upload to the system can either be automatically published or they can be reviewed by staff before being added to websites and courses. Instead of all these videos living on different sites (YouTube, Vimeo, etc.) we now have a centralized location that we have control over.
• LMS Integration - A year ago YouTube changed their policy to not allow direct recording from webcams. This essentially broke the Blackboard Video Everywhere tool that allowed our instructors to post quick comments in class discussions and content areas. While they need to be pre-recorded, the Ensemble Building Block allows our instructors and students to once again upload and post videos, all from directly within the Blackboard content editor.
• Flexibility - With the ease of creating user accounts and video libraries, Ensemble Video has become the go to option for Erikson courses, professional development content and project videos. Different departments can have their own account and have control over their libraries without the worry of them viewing or editing other institute content.

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info