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Entrinsik Informer vs. Google Universal Analytics (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Entrinsik Informer

    Score10 out of 10
    N/AEntrinsik Informer is a web-based reporting and business intelligence application popular in the higher education vertical market. It helps organizations transform real-time data into actionable information by delivering ad-hoc reporting, data analysis, and interactive dashboards.N/A

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Pricing
    Entrinsik InformerGoogle Universal Analytics (discontinued)
    Editions & Modules
    No answers on this topic
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Entrinsik InformerGoogle Universal Analytics (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Entrinsik InformerGoogle Universal Analytics (discontinued)
    Considered Both Products
    Entrinsik
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    No answers on this topic
    91%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    24 Answers
    Features
    Entrinsik InformerGoogle Universal Analytics (discontinued)
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Entrinsik Informer and Google Universal Analytics (discontinued)
    Feature
    Entrinsik Informer
    7.3
    8 Ratings
    11% below category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Pixel Perfect reports5.51 Ratings00 Ratings
    Customizable dashboards9.17 Ratings00 Ratings
    Report Formatting Templates7.57 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Entrinsik Informer and Google Universal Analytics (discontinued)
    Feature
    Entrinsik Informer
    8.6
    11 Ratings
    7% above category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Drill-down analysis9.19 Ratings00 Ratings
    Formatting capabilities8.210 Ratings00 Ratings
    Integration with R or other statistical packages8.21 Ratings00 Ratings
    Report sharing and collaboration9.110 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Entrinsik Informer and Google Universal Analytics (discontinued)
    Feature
    Entrinsik Informer
    9.1
    11 Ratings
    10% above category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Publish to Web9.14 Ratings00 Ratings
    Publish to PDF9.19 Ratings00 Ratings
    Report Versioning9.13 Ratings00 Ratings
    Report Delivery Scheduling9.17 Ratings00 Ratings
    Delivery to Remote Servers9.11 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Entrinsik Informer and Google Universal Analytics (discontinued)
    Feature
    Entrinsik Informer
    7.3
    1 Ratings
    9% below category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.31 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.31 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Entrinsik Informer and Google Universal Analytics (discontinued)
    Feature
    Entrinsik Informer
    9.1
    11 Ratings
    7% above category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Multi-User Support (named login)9.111 Ratings00 Ratings
    Role-Based Security Model9.19 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)9.18 Ratings00 Ratings
    Report-Level Access Control9.11 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Entrinsik Informer and Google Universal Analytics (discontinued)
    Feature
    Entrinsik Informer
    9.1
    1 Ratings
    16% above category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Responsive Design for Web Access9.11 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile9.11 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Entrinsik Informer and Google Universal Analytics (discontinued)
    Feature
    Entrinsik Informer
    8.2
    1 Ratings
    6% above category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    REST API8.21 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Entrinsik Informer and Google Universal Analytics (discontinued)
    Feature
    Entrinsik Informer
    -
    Ratings
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Lead Conversion Tracking00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings1.01 Ratings
    Pageview Tracking00 Ratings7.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings10.01 Ratings
    Customizable Dashboards00 Ratings5.01 Ratings
    Best Alternatives
    Entrinsik InformerGoogle Universal Analytics (discontinued)
    Small Businesses
    Cyfe
    Score4 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Entrinsik InformerGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    10.0
    (77 ratings)
    8.0
    (55 ratings)
    Likelihood to Renew
    8.7
    (67 ratings)
    10.0
    (11 ratings)
    Usability
    9.1
    (14 ratings)
    9.0
    (5 ratings)
    Availability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.3
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (11 ratings)
    10.0
    (23 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    7.3
    (2 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    9.0
    (5 ratings)
    10.0
    (3 ratings)
    Data Sharing and Collaboration
    8.0
    (12 ratings)
    -
    (0 ratings)
    Data Sources
    8.0
    (12 ratings)
    -
    (0 ratings)
    Product Scalability
    7.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Entrinsik InformerGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    Entrinsik
    It makes creating queries very easy for end users so not only research or technicians can do it. The availability for creating Live reports that are accessible via Excel on the network has given many of our users the ability to get the information they need in a format they can use without needing someone to translate the raw data
    Incentivized
    Read full review
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Pros
    Entrinsik
    • Simple user-interface: Informer is relatively easy to learn and end users can begin running reports and creating new reports quickly.
    • Email "burst" functionality: This feature allows emails to be sent out based on data in the report. So for example, a report could be scheduled that would email all student employment managers listing out the specific employees that report to them that haven't submitted their time sheets. Each manager would only see the rows that correspond to their email address.
    • Analytics and grouping: Users can quickly drag columns to group and sub-total, and can use the analytics tab to get deeper insights into the data.
    Incentivized
    Read full review
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Cons
    Entrinsik
    • There are a lot of reports that we have in Informer that say they have never been run, even though I know they have been run. So that makes it really difficult to determine which reports can be deleted to keep a tidy report list.
    • The only other complaint I have about Informer is that there doesn't seem to be a properly detailed error code/message when the student information system can't be accessed. For example, I am currently trying to move Informer to its own standalone server and I get an error message saying that our license isn't valid. Informer Support sent a new license, which prompted the same message, and the only explanation they have given me is that Informer can't reach the student information system. I would think that if that were the case, the error message would say that instead of an invalid license.
    Incentivized
    Read full review
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Likelihood to Renew
    Entrinsik
    Informer has been handily meeting most of our reporting needs, and we've created a library of hundreds of reports that are used every day. They have a terrific support service to help when you have questions, and I've found them to be great at listening to what customers would like and adding new features. They are a small company that really listens and really cares, and I've been very pleased over the past few years getting to know them.
    Read full review
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Usability
    Entrinsik
    From the perspective of the new user and a seasoned user I would say eight would represent both parties. It presents a 'familiar' interface and easy to navigate display. Tagging is quite nice and allows for organization of reports based on those tags. These have to be monitored like anything else to keep them consistent but provides a better than average means of organizing reports.
    Read full review
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Reliability and Availability
    Entrinsik
    We have 10 concurrent licenses and we average between 6-8 at any given time during the day; and we host the application.
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Entrinsik
    Always able to get acceptable solutions in reasonable time from friendly support staff. Initial contact is always with knowledgeable person - not someone reading from a script trying to screen calls. Thanks Entrinsik for being in tune with my needs.
    Incentivized
    Read full review
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Online Training
    Entrinsik
    No answers on this topic
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Implementation Rating
    Entrinsik
    We bought the product on a Thursday morning, and we were writing reports on Friday afternoon. We did take about a month to manage the Mapping, Linking and Security to allow us to open it up across campus. We are now mapping from as many third-party vendors as we can to enable the creation of more ad-hoc reporting.
    Read full review
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Alternatives Considered
    Entrinsik
    I have experience with Advizor AnalystX, and it was just awful. It is advertised as an interactive reporting tool, in which you can use your mouse to select and segment constituents by where they live (by clicking on a map), how much they've given to your institution, when they last gave, etc. In practice, their map feature was unusable; it's a static map image (imagine a paper map hung on your wall), rather than draggable and zoomable Google Maps, and it required hours of work to configure one map region. As far as computing constituents' giving statistics, it required way too much back-end work to build simple giving totals.
    Incentivized
    Read full review
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Return on Investment
    Entrinsik
    • We have definitely improved customer service due to better reporting using Informer. All departments are better empowered to help our students in a more timely and accurate manner.
    • Using Informer has given us the ability to eliminate functionality within our ERP system and offload reporting to a data store instead of the transactional system. This has resulted in successfully upgrading our core systems and improved response times.
    Read full review
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    ScreenShots

    Entrinsik Informer Screenshots

    Product screenshotProduct screenshotProduct screenshot