Entrinsik Informer vs. Woopra

It makes creating queries very easy for end users so not only research or technicians can do it. The availability for creating Live reports that are accessible via Excel on the network has given many of our users the ability to get the information they need in a format they can use without needing someone to translate the raw data

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My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!

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• Simple user-interface: Informer is relatively easy to learn and end users can begin running reports and creating new reports quickly.
• Email "burst" functionality: This feature allows emails to be sent out based on data in the report. So for example, a report could be scheduled that would email all student employment managers listing out the specific employees that report to them that haven't submitted their time sheets. Each manager would only see the rows that correspond to their email address.
• Analytics and grouping: Users can quickly drag columns to group and sub-total, and can use the analytics tab to get deeper insights into the data.

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• Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
• Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
• Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
• Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
• Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.

• There are a lot of reports that we have in Informer that say they have never been run, even though I know they have been run. So that makes it really difficult to determine which reports can be deleted to keep a tidy report list.
• The only other complaint I have about Informer is that there doesn't seem to be a properly detailed error code/message when the student information system can't be accessed. For example, I am currently trying to move Informer to its own standalone server and I get an error message saying that our license isn't valid. Informer Support sent a new license, which prompted the same message, and the only explanation they have given me is that Informer can't reach the student information system. I would think that if that were the case, the error message would say that instead of an invalid license.

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• User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
• Can add more cards to the live dashboard.
• More context data on the user, the device being used, etc.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Informer has been handily meeting most of our reporting needs, and we've created a library of hundreds of reports that are used every day. They have a terrific support service to help when you have questions, and I've found them to be great at listening to what customers would like and adding new features. They are a small company that really listens and really cares, and I've been very pleased over the past few years getting to know them.

We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.

From the perspective of the new user and a seasoned user I would say eight would represent both parties. It presents a 'familiar' interface and easy to navigate display. Tagging is quite nice and allows for organization of reports based on those tags. These have to be monitored like anything else to keep them consistent but provides a better than average means of organizing reports.

The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed

We have 10 concurrent licenses and we average between 6-8 at any given time during the day; and we host the application.

Always able to get acceptable solutions in reasonable time from friendly support staff. Initial contact is always with knowledgeable person - not someone reading from a script trying to screen calls. Thanks Entrinsik for being in tune with my needs.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Team was always responsive and helpful with special use cases.

We bought the product on a Thursday morning, and we were writing reports on Friday afternoon. We did take about a month to manage the Mapping, Linking and Security to allow us to open it up across campus. We are now mapping from as many third-party vendors as we can to enable the creation of more ad-hoc reporting.

Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.

I have experience with Advizor AnalystX, and it was just awful. It is advertised as an interactive reporting tool, in which you can use your mouse to select and segment constituents by where they live (by clicking on a map), how much they've given to your institution, when they last gave, etc. In practice, their map feature was unusable; it's a static map image (imagine a paper map hung on your wall), rather than draggable and zoomable Google Maps, and it required hours of work to configure one map region. As far as computing constituents' giving statistics, it required way too much back-end work to build simple giving totals.

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Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• We have definitely improved customer service due to better reporting using Informer. All departments are better empowered to help our students in a more timely and accurate manner.
• Using Informer has given us the ability to eliminate functionality within our ERP system and offload reporting to a data store instead of the transactional system. This has resulted in successfully upgrading our core systems and improved response times.

• Really helped us begin to segment our users based on their engagement and retention.
• Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
• I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info