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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Equifax Identity & Fraud

    Score8.6 out of 10
    N/AEquifax Identity & Fraud, based on technology acquired with Kount, offers fraud management, identity verification and online authentication technology for digital businesses, online merchants and payment service providers. The solution helps businesses approve more orders, uncover new revenue streams, and improve their bottom line while minimizing fraud management cost and losses.N/A

    Sailthru

    Score5.3 out of 10
    N/ASailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.N/A
    Pricing
    Equifax Identity & FraudSailthru
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Equifax Identity & FraudSailthru
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Equifax Identity & FraudSailthru
    Considered Both Products
    Equifax
    No answer on this topic
    Zeta Global
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    14 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    16 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    15 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    14 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    14 Answers
    No answers on this topic
    Best Alternatives
    Equifax Identity & FraudSailthru
    Small Businesses
    No answers on this topic
    Listrak
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Marin Software (discontinued)
    Score9.1 out of 10
    Enterprises
    No answers on this topic
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Equifax Identity & FraudSailthru
    Likelihood to Recommend
    8.9
    (16 ratings)
    7.7
    (21 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (7 ratings)
    Usability
    8.5
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Equifax Identity & FraudSailthru
    Likelihood to Recommend
    Equifax
    Well suited for addressing disputes before they become official chargebacks (PreventFlow). We've not yet started using the DisputeFlow to work chargebacks that have already come in. We still use our merchant processor's interface for that. I'd to see more incorporation of RDR into the online interface. Right now, we just receive spreadsheets. In the notifications section, I have set up notifications for chargeback and prevention reports but don't see anything for RDR. As the admin of Midigator, I'd like to have greater control over user management, particularly in setting up new users in our organization. There's nothing in the online interface with this.
    Incentivized
    Read full review
    Zeta Global
    Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
    Incentivized
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    Pros
    Equifax
    • Business to Client Interaction - Midigator employees respond quickly to client requests
    • Empowers their employees to make decisions in the best interest of the client they are serving
    • Helps prevent chargebacks/disputes
    • Saves their clients time and money
    • Ease of use
    • Consolidates multiple MIDs under one room for easy management and monitoring
    • Prices their products and services competitively
    Incentivized
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    Zeta Global
    • Personalization - one of the most important things you can utilize when emailing people.
    • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
    • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
    Incentivized
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    Cons
    Equifax
    • When submitting a dispute, it stays pending for a long time - and we didn't get a notification of it closing out, nor a result of what the outcome was.
    • Going to DisputeFlow, it would be nice to have it automatically sorted with the newest chargeback on the top.
    • The daily emails in excel could be better formatted and easier to read.
    Incentivized
    Read full review
    Zeta Global
    • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
    • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
    • Can't set up automated data dumps to an email address, has to be sent via API.
    Incentivized
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    Likelihood to Renew
    Equifax
    Midigator does what we need and doesn't try to add a bunch of confusing extra functionality we don't need.
    Incentivized
    Read full review
    Zeta Global
    The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
    Read full review
    Usability
    Equifax
    No system is perfect, but Midigator is always in pursuit of perfection. I give them high marks for always trying their best to continue adding value.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Support Rating
    Equifax
    No answers on this topic
    Zeta Global
    Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
    Read full review
    Alternatives Considered
    Equifax
    We currently have personnel to care for chargebacks. An administrator to keep track of all chargebacks and even retrieve a couple ones that Midigator misses to let us know about. The administrator also helps by notifying the company ahead of time when chargebacks are potentially coming through or about ones that are already chargebacks before Midigator notifies the company.
    Incentivized
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    Zeta Global
    Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
    Incentivized
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    Return on Investment
    Equifax
    • We've been able to use the data to pinpoint specific issues to correct to lower chargebacks.
    • We have seen an incredible difference in our chargeback rate since using Midigator's service. Our rates were often over 1% but now they are almost always below 0.4%. That is a huge difference!
    Incentivized
    Read full review
    Zeta Global
    • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
    • It's much easier to analyze transactional campaigns than our previous ESP.
    • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
    Incentivized
    Read full review
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