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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Funnel IQ (discontinued)

    Score8.4 out of 10
    N/AThe Funnel IQ product provided a platform that delivers information on GTM data, along with end-to-end full funnel insights and analytics. The product has been discontinued, and the company is no longer operating.N/A

    ObservePoint

    Score8.4 out of 10
    N/AObservePoint is a web governance and automated auditing platform for digital analytics, privacy, accessibility, and marketing operations teams. It scans websites, landing pages, staging environments, and configured user journeys to identify analytics implementation errors, privacy risks, accessibility issues, broken links, and other website defects.

    $598

    per month

    Pricing
    Funnel IQ (discontinued)ObservePoint
    Editions & Modules
    No answers on this topic
    Essentials
    $599
    per month up to 4,000 page scans /month
    Professional
    $2,400
    per month up to 20,000 page scans /month
    Enterprise
    Custom ($0.0325 - $0.11 / page)
    Starting at 20,000+ page scans /month
    Offerings
    Pricing Offerings
    Funnel IQ (discontinued)ObservePoint
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsContact vendor for pricing information.—
    More Pricing Information
    Community Pulse
    Funnel IQ (discontinued)ObservePoint
    Considered Both Products
    Discontinued Products
    No answer on this topic
    ObservePoint
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Funnel IQ (discontinued)ObservePoint
    Security
    Comparison of Security features of Funnel IQ (discontinued) and ObservePoint
    Feature
    Funnel IQ (discontinued)
    7.8
    5 Ratings
    8% below category average
    ObservePoint
    -
    Ratings
    Role-based user permissions7.85 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Funnel IQ (discontinued) and ObservePoint
    Feature
    Funnel IQ (discontinued)
    8.0
    5 Ratings
    1% below category average
    ObservePoint
    -
    Ratings
    Tag library8.65 Ratings00 Ratings
    Tag variable mapping8.25 Ratings00 Ratings
    Ease of writing custom tags8.85 Ratings00 Ratings
    Rules-driven tag execution8.05 Ratings00 Ratings
    Tag performance monitoring8.85 Ratings00 Ratings
    Page load times6.85 Ratings00 Ratings
    Mobile app tagging7.54 Ratings00 Ratings
    Library of JavaScript extensions7.34 Ratings00 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Funnel IQ (discontinued) and ObservePoint
    Feature
    Funnel IQ (discontinued)
    8.3
    5 Ratings
    2% above category average
    ObservePoint
    -
    Ratings
    Event tracking8.25 Ratings00 Ratings
    Mobile event tracking8.54 Ratings00 Ratings
    Data distribution management8.55 Ratings00 Ratings
    Universal data layer8.45 Ratings00 Ratings
    Automated error checking8.04 Ratings00 Ratings
    Best Alternatives
    Funnel IQ (discontinued)ObservePoint
    Small Businesses
    Google Tag Manager
    Score9.5 out of 10
    No answers on this topic
    Medium-sized Companies
    Adobe Experience Platform Launch
    Score8.4 out of 10
    No answers on this topic
    Enterprises
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    SAP Data Services
    Score7.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Funnel IQ (discontinued)ObservePoint
    Likelihood to Recommend
    8.4
    (5 ratings)
    8.8
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    8.6
    (5 ratings)
    9.1
    (1 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    8.4
    (5 ratings)
    10.0
    (2 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Funnel IQ (discontinued)ObservePoint
    Likelihood to Recommend
    Discontinued Products
    Well suited: Easy to use. Well suited for a detailed revenue report, pipeline funnels can be maintained easily. The new integration is smooth. Compare the cost of integration services and their value addition to the product. Less appropriate: Bulky databased with millions of data is hard to connect and it also slows down the response.
    Incentivized
    Read full review
    ObservePoint
    ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
    Read full review
    Pros
    Discontinued Products
    • Monitoring a Go To Market plan.
    • Integrations with tools like Slack.
    • Ease of access to marketable data.
    Incentivized
    Read full review
    ObservePoint
    • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
    • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
    • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
    • Standard reporting within the UI is robust and easy to consume.
    Read full review
    Cons
    Discontinued Products
    • For me, Funnel IQ is key facilitator tool which aligns key areas, software and professionals in my organisations together, in the revenue generation project. No reservations on the quality derived from this platform.
    Incentivized
    Read full review
    ObservePoint
    • Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
    • Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    ObservePoint
    ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
    Read full review
    Usability
    Discontinued Products
    This product is great and very useful. The whole feature set has been created considering the customer's problem. This is really adding value to our organization by providing revenue insights and a great dashboard. We could also identify some problems internally which was causing a problem in our revenue operations but now it's going well.
    Incentivized
    Read full review
    ObservePoint
    It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    ObservePoint
    I've only experienced one system availability issue in the 3 years we've been using it.
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    ObservePoint
    Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
    Read full review
    Support Rating
    Discontinued Products
    In our case, the support was quite good, it was not excellent but we do not have any type of complaint about this, the process was quite smooth and we felt supported throughout the process of implementing the tool in our work, having our doubts resolved in a matter of minutes, something that is really appreciated in processes like these.
    Incentivized
    Read full review
    ObservePoint
    Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    ObservePoint
    Instructor was knowledgeable and delivered the content well.
    Read full review
    Online Training
    Discontinued Products
    No answers on this topic
    ObservePoint
    It's easy to find the information you need when you need it and it is easy to consume.
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    ObservePoint
    Start with small audits until you have determined what you might want to filter out.
    Read full review
    Alternatives Considered
    Discontinued Products
    if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.
    Incentivized
    Read full review
    ObservePoint
    I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    ObservePoint
    I have not reached an unreasonable product limitation as of yet.
    Read full review
    Return on Investment
    Discontinued Products
    • More time back to focus on the GTM plan (less time chasing data).
    • Ease of scale for GTM plans.
    • More impactful GTM retrospectives.
    Incentivized
    Read full review
    ObservePoint
    • ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.
    Incentivized
    Read full review
    ScreenShots