Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.
$0.01
Per Verification
Flutter
Score 8.7 out of 10
N/A
Flutter is an open-source mobile application development framework created by Google. It is used to develop applications for Android and iOS, as well as being the primary method of creating applications for Google Fuchsia.
$0
Mixpanel
Score 8.3 out of 10
N/A
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Pricing
Firebase
Flutter by Google
Mixpanel
Editions & Modules
Phone Authentication
$0.01
Per Verification
Stored Data
$0.18
Per GiB
No answers on this topic
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
Offerings
Pricing Offerings
Firebase
Flutter
Mixpanel
Free Trial
No
No
No
Free/Freemium Version
No
Yes
Yes
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
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Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
It's tough to pick out competitors against Firebase as I'm really unsure and doubt there's another product exactly like it. As mentioned before Firebase literally does everything you can imagine for a mobile application but doesn't get insanely deep in one feature or action. It …
React Native seemed like a comparable and equally valid choice to Flutter. Performance, ease of development, and support are roughly equal between the two products. Dart, to me, felt easier to work with than Javascript or Typescript. Flutter SDK tools and VSCode extensions made …
Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.
Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.
Flutter by Google is well suited where you have to make an app across multiple platforms like iOS, Android, Web, Desktop and you don't have the bandwidth to create multiple teams for the Native app. This makes sure you have a faster development and you don't have to worry about how your product will look across different platforms. It is also very smooth/fast in response, making it close to feel like a Native app, this makes it an easy pick for a Fintech product where speed matters. Flutter by Google also has a huge library of Components, which are well tested and developed by Google's Flutter by Google team itself, making the development even more fast since the majority of required components are already available.
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
City-specific data instead of just country-specific data would have been a huge plus as well.
Occasionally updates to the Flutter SDK result in wide-sweeping changes that seem to not be thoroughly tested and considered. Flutter sometimes evolves too fast for its own good.
While the 3rd-party Flutter package ecosystem is vast and rich, 1st-party support for basic things (audio/video playback, battery information, Bluetooth services, etc.) are lacking. You are occasionally forced to rely on an open-source package for use-cases that other platforms have native support for.
Documentation, particularly around testing, is lacking. While there are some great docs, like the Dart Style Guide, many Flutter-focused support documents are lacking in quality and real-world usability.
Flutter allows you to architect an app however you want. While this is a great feature, it also adds complexity and leads to the current state of Flutter's state management, where there are 50+ options on how to organize your app, with very little official guidance or recommendations from the Flutter team. For a beginner, this can create decision paralysis.
Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.
Flutter by Google is very easy to start with. The initial setup they provide is very helpful and easy to understand. The default project setup is also good and can be deployed to production without changing much. Flutter by Google provides a huge library of components, which are created and tested by their own team, making the development of application much faster and robust. Flutter by Google also has a huge community support where we can find components built by the community and we can contribute our own components as well, which helps in faster dev time. Applications developed using Flutter by Google are very smooth, almost feels like native, which helps in creating good impression on customers/clients.
Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
I have experience with react and React Native. I would say that the idea behind all those frameworks are quite similar. However, I found the javascript-based frameworks a bit more accessible as you could utilise your javascript knowledge. Here, Flutter works with its own language. This has advantages and disadvantages sometimes. I found the community around javascript frameworks bigger and therefore sometimes more helpful. However, Flutter does a good job here as well. I think the main argument for Flutter is its usability for less experienced developers. If you do not have knowledge in javascript or other programming languages then I think it is much easier to start with Flutter than with another framework like react. I think the package that you get form scratch is better than in the other frameworks were you have to set up and learn a lot more before you can start.
Makes building real-time interfaces easy to do at scale with no backend involvement.
Very low pricing for small companies and green-fields projects.
Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.
The rapid development capabilities of Flutter allow us to build apps we could not have previously considered commercially viable, opening new revenue streams.
Free and open licensing made adoption very easy (ie. free/low cost!).
In comparison to Qt, our time spent arguing with build tools and perfecting development environments has decreased substantially.
We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
