flexEngage vs. Oracle Dyn Email vs. Postmark

I don't work with the CRM team but I do know that they use flexEngage to track click-through rates associated with the advertising of promotions, gifts with purchase, BOPUS, etc. There's definitely a lot less information to be had from a point of sale point of view because the transaction originates there. I know it's been a great benefit to us and our customers.

Oracle Dyn Email is well-suited for organizations that need to create, manage, and analyze bulk email campaigns from existing email templates. If your organization's business objectives are fulfilled by the out-of-the-box features of Oracle Dyn Email, then it is a perfect solution for you. On the other hand, if you think you will be needing more advanced features, I would suggest looking for another solution.

If email deliverability is important, then Postmark is king. I've used all sorts of providers, with dedicated IPs and without. Postmark has always had the best deliverability and has resulted in the least amount of customer service time wasted dealing with users who simply did not receive an important email from us. It is pricier than other options, but it's well worth it if deliverability is at all important to you.

Incentivized

• The partnership and communication with us have just been amazing.
• They respond to change requests very quickly and turnaround time is minimal.
• Most importantly, the resulting e-receipts look great!

• API Automation - Really simple API so that we could set up automation quickly. Our development team really appreciated that.
• Shared & Dedicated IPs - Depending upon sending volume there are benefits to both approaches and having that flexibility is nice.
• Post Send Intel - After the send, having detailed metrics is critical and this platform does that particularly well.

Incentivized

• Great, helpful customer support (rarely needed)
• Reliable product
• Well thought out interface, easy setup
• Great ongoing visibility into status of emails sent through Postmark

• I did have some difficulty diagnosing some of the issues I was having with one major ESP
• The user interface can be slow and is outdated

Incentivized

• Not many cons since it's pretty straightforward, and if email delivery service was often impacted, we'd most likely find a new provider.

Incentivized

I think it is very likely we will continue to use Dyn

Incentivized

The only thing that confused me initially was that if you don't put a specific sender email into the Wordpress plugin settings (I use Postmark exclusively with Wordpress site), it won't send emails. I thought that having selected the option to send via any @domain.com email, I wouldn't need to fill out a specific email to send from, but that isn't the case. I sorted that out quickly with support.

Some questions or requests may go amiss. Keeping important stakeholders in copy of communication is something that is not guaranteed and there is no way to assure this at time of ticket creation.

Incentivized

Postmark has been an excellent solution for our business needs. We have been with them for years and have no intention of changing providers anytime soon. Support was excellent as we were getting started and their API documentation made implementation quick and easy

Incentivized

I wasn't at the company during implementation

Incentivized

While the UI is a little outdated, this system is FAR easier to set up and manage that some other services we have used. Also, our questions to the support team are answered quickly and fully within an hour of submitting a ticket. We have had other services where questions were answered 24 hours later AT THE EARLIEST. Not so with DYN.

Incentivized

We felt Postmark's focus on transactional emails and their use of shared domain reputation made them stand out. We also like their user interface and ability to have many virtual email servers. Pricing was competitive and after a trial we saw a big increase in deliverability rates. Therefore it was an easy decision to use Postmark over other providers.

Incentivized

• None of that info is available to me at this point.

• Quick implementation of Oracle Dyn Email into our workflow allowed our email campaigns to get started within a week.
• From consistently analyzing the opening rates of emails, we have managed to perfect our email headers for maximum conversion.
• Manageability of all our campaigns has increased, saving all the teams across our entire organization considerable amounts of time and resources.

• It is really "set and forget." I have not had any issues that I've needed to deal with. It just works.

Incentivized