Flock is a collaborative business messaging application developed by the small (but multinational) company of the same name, designed to compete with Slack. The company boasts that the app is a fast and reliable means of communication, and is available in a free edition.
$250
one-time fee up to 50 attendees
Mapp Digital
Score 8.2 out of 10
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Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.
Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and…
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Pricing
Flock
Mapp Digital
Editions & Modules
Micro
$250
up to 50 attendees
Add-Ons
$250
one-time fee
Standard
$550
up to 500 attendees
Container
$950
one-time fee
PRO
$950
up to 2000 attendees
PLUS
$1500
up to 5000 attendees
Event App
$1950
one-time fee
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Offerings
Pricing Offerings
Flock
Mapp Digital
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
*Indicative pricing, get in contact for a customised free quote
Flock provides a casual as well as professional approach. Prevents the hassles of communicating over phones. Once logged out the employee will not be disturbed after work hours. All the information, messages, and data that have been communicated to date are secure & can be accessed anytime. A great channel to pass on information to all the employees within an instant.
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
It would be nice to see the API's functionality introduced into the web client.
The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
We've only needed customer support a few times with Flock (mainly concerning app integration and security), and they've always been timely and helpful, which are the only things I truly need from support. The response rate was still rapid, and there's plenty of support available online as well for Flock.
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
I did not like Google Hangouts. Hangouts is more geared toward personal communication instead of business related communication. Flock is also a lot easier to use and has more options related to a business setting.
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
It did provide a creative space for conversation and this does equal a great return on investment, considering the investment is free for the base use.
For the team members who enjoyed using it, it helped them save time in their day by having a repository for notes and creative ideas.
BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
