Flywheel vs. The Trade Desk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Flywheel
Score 10.0 out of 10
N/A
Flywheel is a managed Wordpress hosting specialist supported by WP Engine, boasting creative and design agency tools, plugins, and white label services for designers who choose Flywheel as their hosting provider.
$15
per month
The Trade Desk
Score 9.0 out of 10
N/A
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).N/A
Pricing
FlywheelThe Trade Desk
Editions & Modules
Tiny
$15.00
per month 1 site
Starter
$30.00
per month 1 site
Freelance
$115.00
per month up to 10 sites
Agency
$290.00
per month up to 30 sites
Custom
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
FlywheelThe Trade Desk
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing equal to about 2 months free.
More Pricing Information
Community Pulse
FlywheelThe Trade Desk
Best Alternatives
FlywheelThe Trade Desk
Small Businesses
SiteGround
SiteGround
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Medium-sized Companies
WP Engine
WP Engine
Score 7.3 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Enterprises
Pantheon
Pantheon
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FlywheelThe Trade Desk
Likelihood to Recommend
10.0
(3 ratings)
9.0
(8 ratings)
Usability
-
(0 ratings)
8.0
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
FlywheelThe Trade Desk
Likelihood to Recommend
WP Engine
Flywheel is particularly well-suited for hands-on WordPress managed hosting. It's also perfect for developers who build site's locally on Local and then want an effortless way to import them into their managed hosting environment. Flywheel particularly excels in scenarios where a customer needs managed. WordPress hosting that handles daily backups and offers test and live environments for a reasonable price.
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The Trade Desk
After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
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Pros
WP Engine
  • Customer Service
  • User Interface
  • User Experience
  • Creative Support
Read full review
The Trade Desk
  • User engagement - Cookie matching provides better engagement and effectiveness
  • Reporting of campaigns - Great reporting on display advertising & platforms
  • Dashboard reporting - Scalable to global deployment & campaigns
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Cons
WP Engine
  • Flywheel is more expensive than many hosting companies
Read full review
The Trade Desk
  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
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Usability
WP Engine
No answers on this topic
The Trade Desk
easy to understand dashboards and the self started ability to get going on your own terms. It's great to target niche groups across the world while still being able to report at a high level to C-suite. Wish it drove more conversions, but display can be a struggle there. Overall, would use it again.
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Support Rating
WP Engine
No answers on this topic
The Trade Desk
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
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Alternatives Considered
WP Engine
Compared to WP Engine and Pantheon, Flywheel offers the most affordable and easy-to-use managed hosting platform for WordPress websites. I actually prefer Flywheel's UI a bit more to WP Engine's. Media Temple simply doesn't offer an affordable hosting option that particularly caters to WordPress websites. Flywheel has become my favorite among managed hosting platforms that are targeted on servicing WordPress developers.
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The Trade Desk
The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
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Return on Investment
WP Engine
  • Fast/easy to create new sites with blueprints
  • Easy to work locally with Local
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The Trade Desk
  • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
  • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
  • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
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ScreenShots