What users are saying about
23 Ratings
Top Rated
120 Ratings
23 Ratings
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Score 6.6 out of 100
Top Rated
120 Ratings
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Score 8.9 out of 100

Attribute Ratings

  • Followerwonk is rated higher in 1 area: Support Rating
  • Parse.ly is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

6.6

Followerwonk

66%
7 Ratings
9.1

Parse.ly

91%
77 Ratings

Likelihood to Renew

7.3

Followerwonk

73%
4 Ratings
8.7

Parse.ly

87%
25 Ratings

Usability

Followerwonk

N/A
0 Ratings
8.9

Parse.ly

89%
28 Ratings

Support Rating

10.0

Followerwonk

100%
2 Ratings
8.2

Parse.ly

82%
59 Ratings

Likelihood to Recommend

Followerwonk

I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
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Parse.ly

For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
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Pros

Followerwonk

  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
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Parse.ly

  • Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
  • Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
  • Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
  • Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
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Cons

Followerwonk

  • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
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Parse.ly

  • Needs better social tracking, what post/group is generating traffic rather than just which platform.
  • Scheduled email reports could provide more context, similar to what's available on a site's landing page.
  • The overlay function is very limited and even more temperamental, not a valuable tool.
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Pricing Details

Followerwonk

Starting Price

$29 per month

Editions & Modules

Followerwonk editions and modules pricing
EditionModules
Target$29.001
Multitask$79.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Parse.ly

Starting Price

$499 per month

Editions & Modules

Parse.ly editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    View Pricing

    Likelihood to Renew

    Followerwonk

    We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
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    Parse.ly

    As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
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    Usability

    Followerwonk

    No answers on this topic

    Parse.ly

    The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
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    Support Rating

    Followerwonk

    I've never used their support. I've never needed to.
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    Parse.ly

    I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
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    Alternatives Considered

    Followerwonk

    I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
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    Parse.ly

    We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
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    Return on Investment

    Followerwonk

    • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
    • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
    • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
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    Parse.ly

    • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
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