What users are saying about
21 Ratings
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Top Rated
109 Ratings
21 Ratings
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Score 7 out of 100

Parse.ly

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Top Rated
109 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Followerwonk

I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
Ryan Williams, MBA | TrustRadius Reviewer

Parse.ly

Ideal for news teams who want to keep track of the success of their online audience and understand what stories perform well, where their audience is coming from, how sticky their content is, and how they are performing compared to normal achievements. It may be more difficult for ad managers to understand how specific ads are performing--although this is not my area of expertise.
Anonymous | TrustRadius Reviewer

Pros

Followerwonk

  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
Abby Teunissen | TrustRadius Reviewer

Parse.ly

  • Real-time metrics are great and help us decide what content to follow up on.
  • Audience segmenting is key, helps us determine where we're strong and where we're not.
  • Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
Andrew Capps | TrustRadius Reviewer

Cons

Followerwonk

  • Would love this to be available for Instagram
Anonymous | TrustRadius Reviewer

Parse.ly

  • Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
  • I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
  • Some more customization of reports (or maybe more training).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Followerwonk

Followerwonk 7.3
Based on 4 answers
As long as social engagement stays relevant, I will continue to use Followerwonk.
Anonymous | TrustRadius Reviewer

Parse.ly

Parse.ly 7.9
Based on 17 answers
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
Alice Marshall | TrustRadius Reviewer

Usability

Followerwonk

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.3
Based on 19 answers
Positives (among others): - The leaderboard function gives a clear, real-time daily picture of which stories are performing best and which channels have been used to read them. - The data given overall is informative and forms the basis of a clear plan for the newsroom. Negatives (among others): - Its appearance can make it seem daunting and less welcome than other software, like Chartbeat. - Data, particularly in the campaign tab, is often associated [with] channels with names made of jumbled letters and words resembling hyperlinks. The software could be improved by making it clearer what each of these names [is], allowing newsrooms a better opportunity to analyze.
Anonymous | TrustRadius Reviewer

Support Rating

Followerwonk

Followerwonk 10.0
Based on 2 answers
I've never used their support. I've never needed to.
Anonymous | TrustRadius Reviewer

Parse.ly

Parse.ly 7.6
Based on 43 answers
I can say confidently that everyone I work with likes Parse.ly and is very glad it's a tool we have at our jobs. It's important to know how stories are performing, and Parse.ly makes it possible to know. I think my fellow employees would be really bummed if we stopped using it.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Followerwonk

We were not looking for a solution like FollowerWonk, but it was provided free of charge with our Moz Pro subscription so we decided to give it a try. The only other similar tool we have used is the now shut down Twitalyzer. Twitalyzer was more of a tracking tool, while FollowerWonk is focused on delivering valuable insights and granular follower data.
Christopher Wilson | TrustRadius Reviewer

Parse.ly

We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
Ben Harborne | TrustRadius Reviewer

Return on Investment

Followerwonk

  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
Ryan Williams, MBA | TrustRadius Reviewer

Parse.ly

  • Being able to track data in real time allows us to see what kinds of content are doing best, allowing us to quickly adjust our digital strategy.
  • Being able to switch datasets more quickly allows us to better forecast how client-sponsored posts will perform on certain web domains.
  • Being able to provide quick data using the clean interface allows us to provide streamlined reports for clients.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Followerwonk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Followerwonk Editions & Modules

Edition
Target$29.001
Multitask$79.001
  1. per month
Additional Pricing Details

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Parse.ly Editions & Modules

Additional Pricing Details

Add comparison