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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    MERGADO

    Score9.9 out of 10
    N/AMergado Editor is designed to work with data feeds - for marketers, marketing agencies, online stores, affiliate campaign managers, developers, and others. Mergado can be used to optimize product data, map products and categories, or, with Mergado Order, manage orders from multiple ecommerce sites. Mergado states their software is used by over six and a half thousand users from 21 countries, and processes over a billion products daily with over 600 possible connections to sales channels…

    $14

    per month

    Pricing
    FollozeMERGADO
    Editions & Modules
    Folloze
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FollozeMERGADO
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FollozeMERGADO
    Considered Both Products
    Folloze
    No answer on this topic
    Mergado
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    40 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    46 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    36 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    41 Answers
    No answers on this topic
    Features
    FollozeMERGADO
    Engagement
    Comparison of Engagement features of Folloze and MERGADO
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    MERGADO
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and MERGADO
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    MERGADO
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and MERGADO
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    MERGADO
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and MERGADO
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    MERGADO
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and MERGADO
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    MERGADO
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of Folloze and MERGADO
    Feature
    Folloze
    -
    Ratings
    MERGADO
    9.8
    1 Ratings
    23% above category average
    Product catalog & listings00 Ratings10.01 Ratings
    Product management00 Ratings10.01 Ratings
    Bulk product upload00 Ratings10.01 Ratings
    Branding00 Ratings10.01 Ratings
    Mobile storefront00 Ratings10.01 Ratings
    Product variations00 Ratings10.01 Ratings
    Website integration00 Ratings10.01 Ratings
    Visual customization00 Ratings9.01 Ratings
    CMS00 Ratings9.01 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Folloze and MERGADO
    Feature
    Folloze
    -
    Ratings
    MERGADO
    9.5
    1 Ratings
    21% above category average
    Abandoned cart recovery00 Ratings10.01 Ratings
    Checkout user experience00 Ratings9.01 Ratings
    Online Payment System
    Comparison of Online Payment System features of Folloze and MERGADO
    Feature
    Folloze
    -
    Ratings
    MERGADO
    10.0
    1 Ratings
    18% above category average
    eCommerce security00 Ratings10.01 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Folloze and MERGADO
    Feature
    Folloze
    -
    Ratings
    MERGADO
    10.0
    1 Ratings
    26% above category average
    Promotions & discounts00 Ratings10.01 Ratings
    Personalized recommendations00 Ratings10.01 Ratings
    SEO00 Ratings10.01 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Folloze and MERGADO
    Feature
    Folloze
    -
    Ratings
    MERGADO
    9.8
    1 Ratings
    20% above category average
    Multi-site management00 Ratings9.01 Ratings
    Order processing00 Ratings10.01 Ratings
    Inventory management00 Ratings10.01 Ratings
    Shipping00 Ratings10.01 Ratings
    Custom functionality00 Ratings10.01 Ratings
    Best Alternatives
    FollozeMERGADO
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeMERGADO
    Likelihood to Recommend
    7.6
    (49 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (49 ratings)
    -
    (0 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeMERGADO
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Mergado
    I think MERGADO is ideal for e-shop owners. It can communicate in multiple languages, making it useful for international teams as well. I can imagine its applicability even when working concurrently with web programmers. In my experience, working in MERGADO requires at least some level of technical thinking and imagination. It won't tell you what to do; you need to have a goal, and MERGADO is simply a tool to help you achieve it.
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Mergado
    No answers on this topic
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Mergado
    • Some functions are more hidden
    • For certain modifications, you need to take more steps
    • MERGADO includes additional applications that you activate separately, although it would be great if I could enable their functions directly while editing the XML feed
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Mergado
    No answers on this topic
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Mergado
    No answers on this topic
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Mergado
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Mergado
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Mergado
    No answers on this topic
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Mergado
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Mergado
    No answers on this topic
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Mergado
    For me, MERGADO is a winner due to its comprehensive services and user-friendly price.
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Mergado
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Mergado
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    Mergado
    No answers on this topic
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

    MERGADO Screenshots

    Screenshot of Overview of MERGADO EditorScreenshot of Products overviewScreenshot of List of exportsScreenshot of List of elements