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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Formstack Forms

    Score7.5 out of 10
    N/AFormstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.

    $50

    per month

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
    Pricing
    Formstack FormsFullstory
    Editions & Modules
    Enterprise
    Contact sales team
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Formstack FormsFullstory
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsPlans start at $50/month (billed annually), including: 20 Digital Forms 1,000 Submissions Per Form 14,400 API Calls Per Day Drag-and-Drop Form Builder Custom Themes Payment Integrations Salesforce Integration SSO User Management Form Prefill—
    More Pricing Information
    Community Pulse
    Formstack FormsFullstory
    Considered Both Products
    Formstack
    No answer on this topic
    Fullstory
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    96%
    Would buy again
    66 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    46 Answers
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    99%
    Happy with the feature set
    68 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    41 Answers
    Features
    Formstack FormsFullstory
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Formstack Forms and Fullstory
    Feature
    Formstack Forms
    8.5
    64 Ratings
    6% above category average
    Fullstory
    -
    Ratings
    Survey templates8.856 Ratings00 Ratings
    Themes8.057 Ratings00 Ratings
    Custom logo/branding8.761 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Formstack Forms and Fullstory
    Feature
    Formstack Forms
    7.6
    61 Ratings
    11% below category average
    Fullstory
    -
    Ratings
    Changes to live survey6.856 Ratings00 Ratings
    Question design help8.01 Ratings00 Ratings
    Multiple question types8.061 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of Formstack Forms and Fullstory
    Feature
    Formstack Forms
    7.9
    61 Ratings
    6% below category average
    Fullstory
    -
    Ratings
    Survey logic flexibility7.961 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Formstack Forms and Fullstory
    Feature
    Formstack Forms
    8.8
    62 Ratings
    8% above category average
    Fullstory
    -
    Ratings
    Response tracking10.01 Ratings00 Ratings
    Data export10.062 Ratings00 Ratings
    Standard reports7.959 Ratings00 Ratings
    Custom reports5.851 Ratings00 Ratings
    Analytics10.01 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Formstack Forms and Fullstory
    Feature
    Formstack Forms
    10.0
    60 Ratings
    15% above category average
    Fullstory
    -
    Ratings
    Access controls10.058 Ratings00 Ratings
    Compliance10.052 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Formstack Forms and Fullstory
    Feature
    Formstack Forms
    8.0
    1 Ratings
    1% below category average
    Fullstory
    -
    Ratings
    Vendor-offered crowdsourcing8.01 Ratings00 Ratings
    Respondent restrictions8.01 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Formstack Forms and Fullstory
    Feature
    Formstack Forms
    -
    Ratings
    Fullstory
    6.2
    19 Ratings
    20% below category average
    Responsive Design for Web Access00 Ratings7.917 Ratings
    Mobile Application00 Ratings7.910 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.913 Ratings
    Mobile App Analytics00 Ratings6.412 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Formstack Forms and Fullstory
    Feature
    Formstack Forms
    -
    Ratings
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Heatmap tool00 Ratings9.937 Ratings
    Click analytics00 Ratings9.044 Ratings
    Scroll maps00 Ratings9.033 Ratings
    Form fill analysis00 Ratings9.026 Ratings
    Conversion tracking00 Ratings9.928 Ratings
    Goal tracking00 Ratings7.923 Ratings
    Funnel Analysis00 Ratings8.034 Ratings
    Session Recording and Replay00 Ratings10.048 Ratings
    User Segmentation00 Ratings10.043 Ratings
    Best Alternatives
    Formstack FormsFullstory
    Small Businesses
    Jotform
    Score8.5 out of 10
    No answers on this topic
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Contentsquare
    Score7.5 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    Glassbox
    Score6.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Formstack FormsFullstory
    Likelihood to Recommend
    7.7
    (77 ratings)
    10.0
    (72 ratings)
    Likelihood to Renew
    2.0
    (13 ratings)
    9.7
    (9 ratings)
    Usability
    9.3
    (9 ratings)
    10.0
    (1 ratings)
    Availability
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    6.7
    (8 ratings)
    8.3
    (61 ratings)
    Implementation Rating
    1.0
    (2 ratings)
    7.5
    (56 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Formstack FormsFullstory
    Likelihood to Recommend
    Formstack
    Formstack makes it easy to create a variety of forms. I have used it for event interest and registrations, email list sign-ups, and surveys. I have found it easy to customize, and easy to export data for import into other systems (e.g., CRM).
    Incentivized
    Read full review
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    Pros
    Formstack
    • Allows for unique situations. As a school, we don't have the luxury of being cookie cutter. Neither do our forms.
    • Support. If we don't know how to do it, their support team has been very helpful and actually attempts to understand the issue on hand.
    • User friendliness. In our field we have a phrase: "what if you get hit by a bus?" With Formstack, you can "get hit by the bus" and someone else can jump in and still keep things running (this is used as a phrase for illness, not termination).
    Incentivized
    Read full review
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    Cons
    Formstack
    • Setting up our multi-step form took some getting used to. Some of the branching logic configuration wasn't as intuitive as would be ideal.
    • Since we were pushing data directly into Hubspot, I found it cumbersome to deal with data storage limits within Formstack. I would get frequent notices that new responses were not being stored in Formstack and that I needed to upgrade or delete data. I got tired of that.
    • More/easier support for custom fonts would have been a huge plus. We were able to customize the form's appearance, but had to make some concessions in that regard.
    Incentivized
    Read full review
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
    Read full review
    Likelihood to Renew
    Formstack
    Our user base has come to rely on Formstack to get forms done. The Formstack tools make it easy to start from scratch or copy an existing form to "quick start" a new, similar form. The price is right and frees up IT staff to do more transformative work.
    Incentivized
    Read full review
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    Usability
    Formstack
    It's easy to learn how to use, generally easy for clients to use, and overall I've never had an overwhelmingly negative experience with it. While there are a few tweaks that could make it really shine, Formstack Forms serves almost all our needs and we're super happy with it.
    Incentivized
    Read full review
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
    Read full review
    Reliability and Availability
    Formstack
    No answers on this topic
    Fullstory
    We've never had issues with availability
    Incentivized
    Read full review
    Performance
    Formstack
    No answers on this topic
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
    Read full review
    Support Rating
    Formstack
    The agents in the original group, especially the ones in cahoots with the developers, are really solid and know what they're talking about--I'm looking at you, Collin. The 'Tier 1' support agents that typically reply to the tickets are really spotty. If you have an overly technical question, i.e. bugfix, or describe a feature from a few years back that randomly disappeared, these agents typically will give you what feels like a generic reply and not know what you're talking about.
    Incentivized
    Read full review
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
    Read full review
    Implementation Rating
    Formstack
    We implemented on one of the earlier versions. Through continuous engineering improvements, the interface keeps getting easier and more intuitive. Therefore, later implementations keep getting easier and better.
    Incentivized
    Read full review
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    Alternatives Considered
    Formstack
    Drupal is a much more customizable platform, however you must have someone build the forms first and then you can work with them if you do not have the programming knowledge. If you have any changes to make, it can sometimes be both a time consuming and difficult process. Formstack is much more efficient if you do not have an in house programmer.
    Incentivized
    Read full review
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    Scalability
    Formstack
    No answers on this topic
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
    Read full review
    Return on Investment
    Formstack
    • Positive - ability to analyze submission trends - e.g. when a marketing email is sent, looking at increased form viewing and submissions in relation to the sending of the campaign.
    • Immediate response - those that submit forms receive immediate response that their form has been submitted.
    Incentivized
    Read full review
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data