Likelihood to Recommend I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
Read full review I've recommended INFUSEmedia to colleagues in the past, primarily in situations where teams are looking to generate lead volume and either struggling to achieve that volume or looking to diversify the partners and channels that they run with. Based on my own experience, I have typically recommended INFUSEmedia for B2B teams as the contexts that I have worked with INFUSEmedia have been for that sector of clients. I would be less likely to recommend for B2C clients as my understanding is not that INFUSEmedia would be a good fit for that type of strategy.
Read full review Pros It has paved the way in creating an audience for our respective campaigns that are easy to set and customize. This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases. It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions. Ryan Dury Senior Manager Strategic Accounts & Sales Support
Read full review Service Level - Always ready to help and responds quickly to questions or ad hoc requests; Proactively reaches out for updates. Program Offers - Able to cater proposals to different client expectations. Lead Generation - Based on feedback from clients the leads generated are typically of quality and who they are looking for. Read full review Cons The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users. Campaigns with multiple steps, I do hear this is in the works. It would be nice if each area did not open a new tab, navigating pages within the same page would be nice. Read full review If you can not integrate the leads into your CRM, they come over in batches and merging and distributing can be tricky. When we have used them to help drive registration for events, they get a lot of sign ups but, way more no shows than the industry average. Read full review Likelihood to Renew We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
Read full review We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.
Read full review Usability The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
Read full review Very easy to use. The documentation to connect our tools is very well done.
Read full review Reliability and Availability The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
Read full review Performance Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
Read full review Support Rating Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
Read full review The team is cohesive and efficient. Everyone at INFUSEmedia is happy to help and support regardless of our account owner to resolve any new queries or issues that may arise. The communication is second to none and we don't have a long wait before we receive a response to last minute requests, which is imperative in the ever changing atmosphere of agency.
Read full review Online Training We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
Read full review Implementation Rating Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
Read full review Alternatives Considered Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
Read full review We frequently change up our vendors and rotate through. Compared to
BrightTALK we found INFUSEmedia delivered higher-quality leads and was easier to work with at a far better price.
DemandScience and INFUSEmedia are fairly level when compared with each other
Read full review Scalability The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
Read full review Return on Investment Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar. Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day. There have been no negative impacts to ROI from Triblio. Read full review Because it's content syndication, it's fixed CPL so it's easy to forecast demand and return A lot of leads generated are raw so they don't usually get to pipeline stage until at least 2 quarters, it's a long game for us High quality job titles, however like any CS provider, need to double check the titles to ensure the job titles generated are correct Read full review ScreenShots