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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FreshBooks

    Score9.2 out of 10
    Small Businesses (1-50 employees)
    FreshBooks is an accounting service for small businesses. The solution enables users to send and manage invoices, track billable time and collect online payments. The vendor’s value proposition this that their solution provides a straightforward service that simplifies the billing process.

    $21

    per month

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    FreshBooksOrtto
    Editions & Modules
    Lite
    $21
    per month
    Plus
    $38
    per month
    Premium
    $65
    per month
    Select
    Custom Pricing
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    FreshBooksOrtto
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details10% discount for annual pricing.10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Community Pulse
    FreshBooksOrtto
    Considered Both Products
    FreshBooks
    No answer on this topic
    Ortto
    No answer on this topic
    Key User Insights
    Would buy again
    69%
    Would buy again
    9 Answers
    No answers on this topic
    Delivers good value for the price
    82%
    Delivers good value for the price
    9 Answers
    No answers on this topic
    Happy with the feature set
    54%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    64%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    62%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    FreshBooksOrtto
    Customization
    Comparison of Customization features of FreshBooks and Ortto
    Feature
    FreshBooks
    9.1
    35 Ratings
    18% above category average
    Ortto
    -
    Ratings
    API for custom integration9.330 Ratings00 Ratings
    Plug-ins9.026 Ratings00 Ratings
    Security
    Comparison of Security features of FreshBooks and Ortto
    Feature
    FreshBooks
    10.0
    41 Ratings
    20% above category average
    Ortto
    -
    Ratings
    Single sign-on capability10.01 Ratings00 Ratings
    Role-based user permissions10.041 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of FreshBooks and Ortto
    Feature
    FreshBooks
    7.5
    57 Ratings
    4% below category average
    Ortto
    8.9
    12 Ratings
    17% above category average
    Dashboards9.057 Ratings8.912 Ratings
    Standard reports8.855 Ratings8.912 Ratings
    Custom reports4.82 Ratings00 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of FreshBooks and Ortto
    Feature
    FreshBooks
    7.5
    56 Ratings
    2% below category average
    Ortto
    -
    Ratings
    Accounts payable8.041 Ratings00 Ratings
    Accounts receivable9.455 Ratings00 Ratings
    Cash management7.03 Ratings00 Ratings
    Bank reconciliation7.02 Ratings00 Ratings
    Expense management6.651 Ratings00 Ratings
    Time tracking7.642 Ratings00 Ratings
    Multi-currency support7.01 Ratings00 Ratings
    Regulations compliance6.021 Ratings00 Ratings
    Self-service portal9.13 Ratings00 Ratings
    Order Management
    Comparison of Order Management features of FreshBooks and Ortto
    Feature
    FreshBooks
    9.5
    49 Ratings
    25% above category average
    Ortto
    -
    Ratings
    Pricing8.839 Ratings00 Ratings
    Order entry9.337 Ratings00 Ratings
    Credit card processing9.741 Ratings00 Ratings
    Cost of goods sold10.01 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of FreshBooks and Ortto
    Feature
    FreshBooks
    -
    Ratings
    Ortto
    9.0
    11 Ratings
    15% above category average
    WYSIWYG email editor00 Ratings8.911 Ratings
    Dynamic content00 Ratings8.98 Ratings
    Ability to test dynamic content00 Ratings8.98 Ratings
    A/B testing00 Ratings8.98 Ratings
    Mobile optimization00 Ratings8.910 Ratings
    Email deliverability reporting00 Ratings9.911 Ratings
    List management00 Ratings8.911 Ratings
    Triggered drip sequences00 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of FreshBooks and Ortto
    Feature
    FreshBooks
    -
    Ratings
    Ortto
    9.2
    11 Ratings
    15% above category average
    Lead nurturing automation00 Ratings9.911 Ratings
    Data quality management00 Ratings8.910 Ratings
    Automated sales alerts and tasks00 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of FreshBooks and Ortto
    Feature
    FreshBooks
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    16% above category average
    Event/webinar marketing00 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of FreshBooks and Ortto
    Feature
    FreshBooks
    -
    Ratings
    Ortto
    8.9
    8 Ratings
    16% above category average
    Social profile integration00 Ratings8.98 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of FreshBooks and Ortto
    Feature
    FreshBooks
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    15% above category average
    API00 Ratings8.98 Ratings
    Customizability00 Ratings8.99 Ratings
    Integration with Salesforce.com00 Ratings8.97 Ratings
    Best Alternatives
    FreshBooksOrtto
    Small Businesses
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    MYOB
    Score8.3 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Microsoft Dynamics GP
    Score5.4 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FreshBooksOrtto
    Likelihood to Recommend
    7.6
    (75 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    7.6
    (18 ratings)
    -
    (0 ratings)
    Usability
    9.6
    (20 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (11 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    CPA Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FreshBooksOrtto
    Likelihood to Recommend
    FreshBooks
    I recommend FreshBooks to anyone running a service-based business that needs invoicing, time reporting, and accounting tools. FB is adept in all three of these scenarios and isn't overly complicated like similar accounting packages I have used. I love how I can write estimates and proposals, manage the business development process from the software, and quickly convert prospects to invoiced clients.
    Incentivized
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    FreshBooks
    • Invoicing - FreshBooks basically ensures our accountants spend less time on invoices via its automated invoicing system, which sends invoices to our customers and clients alike and also send them regular reminders for them to pay up their bills.
    • Collecting business insights - FreshBooks enable our company analysts measure our business performances via data reports provided by FreshBooks' intuitive dashboard. Allowing us do a comparative analysis of key business metrics of a current month against past months and determine if the business is growing.
    • Expense tracker - We have recently embraced FreshBooks as an expense tracker for teams at our company branch. Thusfar, FreshBooks has performed very well, making our expense management a perfect operation; ensuring teams do not exceed their planned budget and also eliminating the need for tracking expenses on excel spreadsheets.
    Incentivized
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    FreshBooks
    • I can brand invoices with my business logo, but I might like to change colours of the invoices themselves to match the rest of my business documents. That isn't a major point at all, but it's something that I'd like to see.
    • Freshbooks doesn't remember the categories that similar expenses were previously assigned to. It would be nice if Freshbooks would suggest a category for an already saved vendor, to ensure the consistency of expense reporting.
    • The home page of a Freshbooks account has a great graph display of expenses and income, but it only shows the last 6 months. This is still very useful, but I'd like to be able to see this kind of graph for different periods of time.
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Likelihood to Renew
    FreshBooks
    At the current needs of our business, FreshBooks suits us perfectly - it allows online access by our accountant to the system for GST purposes, easy input of expenses and tracking of Profit and Loss statements. FreshBooks customer service is great as well - very understanding and accommodating.
    Read full review
    Ortto
    No answers on this topic
    Usability
    FreshBooks
    FreshBooks is very easy to use even for novices. If you're looking for an online accounting software that is full of features, has great aesthetics and is user-friendly, then this is definitely the software for you. I've been using it for several years now and despite being tempted to switch by other vendors, I like the feel of FreshBooks and it's mobile features.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Reliability and Availability
    FreshBooks
    FreshBooks is easy to use and always works!
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Support Rating
    FreshBooks
    I think the support level for FreshBooks is on par with a 6 because the folks behind this application do a fairly good job at providing support for their customer base. I still don't think they are at an elite level when it comes to supporting but are getting there although too slow in my opinion.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Implementation Rating
    FreshBooks
    I haven't changed my mind since my first evaluation. Freshbooks is still meeting my needs, easy to use, etc.
    Read full review
    Ortto
    No answers on this topic
    Alternatives Considered
    FreshBooks
    FreshBooks does very well in comparison, especially since it is free software for Barclays bank users. Sage software is much worse than FreshBooks. However, Xero and QuickBooks, the market leaders, are still ahead with usability, additional features, reporting, and connection with third-party software providers. We chose FreshBooks as it does everything we require from this type of software.
    Incentivized
    Read full review
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Return on Investment
    FreshBooks
    • In reality, we do not implement all of its use at the moment in order to determine an adequate ROI.
    • In our approach to the use of the system, it seems to us a considerable time saving by achieving the integration of the Mexican subsidiary with its parent located in the US.
    • Financial reports meet the necessary USGAAP requirements.
    Incentivized
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    FreshBooks Screenshots

    Screenshot of the dashboardScreenshot of an invoice overviewScreenshot of an example of a customizable invoiceScreenshot of an invoice appearing across devicesScreenshot of expensesScreenshot of time tracking

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.