Freshmarketer vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshmarketer
Score 6.1 out of 10
N/A
Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well.
$0
per month
Sprout Social
Score 8.6 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
FreshmarketerSprout Social
Editions & Modules
Free
$0
per month
Enterprise
$15
per month per user
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
FreshmarketerSprout Social
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FreshmarketerSprout Social
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
FreshmarketerSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Freshmarketer
-
Ratings
Sprout Social
7.9
87 Ratings
2% above category average
Boolean keyword searches00 Ratings7.665 Ratings
Filtering out noise/spam00 Ratings7.576 Ratings
Sentiment analysis00 Ratings7.656 Ratings
Broad channel coverage00 Ratings8.965 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Freshmarketer
-
Ratings
Sprout Social
8.6
109 Ratings
6% above category average
Content planning and scheduling00 Ratings9.4109 Ratings
Audience targeting00 Ratings7.886 Ratings
Content optimization00 Ratings8.295 Ratings
Workflow management00 Ratings8.896 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Freshmarketer
-
Ratings
Sprout Social
8.1
99 Ratings
2% above category average
Automated routing and prioritization00 Ratings7.961 Ratings
Customer interaction histories00 Ratings8.287 Ratings
Bulk actions00 Ratings8.284 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Freshmarketer
-
Ratings
Sprout Social
7.3
78 Ratings
6% below category average
Lead generation00 Ratings7.357 Ratings
Content marketing00 Ratings8.574 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Freshmarketer
-
Ratings
Sprout Social
8.8
109 Ratings
4% above category average
Twitter00 Ratings9.098 Ratings
Facebook00 Ratings9.2108 Ratings
LinkedIn00 Ratings9.199 Ratings
Google+00 Ratings9.035 Ratings
Instagram00 Ratings9.098 Ratings
Pinterest00 Ratings8.633 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Freshmarketer
-
Ratings
Sprout Social
8.7
110 Ratings
10% above category average
Campaign success analytics00 Ratings8.8102 Ratings
Real-time tracking00 Ratings8.699 Ratings
Competitor analysis00 Ratings8.889 Ratings
Account management
Comparison of Account management features of Product A and Product B
Freshmarketer
-
Ratings
Sprout Social
8.1
103 Ratings
1% above category average
Role-based user permissions & privileges00 Ratings8.299 Ratings
Mobile access00 Ratings8.091 Ratings
Best Alternatives
FreshmarketerSprout Social
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshmarketerSprout Social
Likelihood to Recommend
6.1
(3 ratings)
8.7
(167 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(65 ratings)
Usability
-
(0 ratings)
8.8
(94 ratings)
Availability
-
(0 ratings)
7.7
(8 ratings)
Performance
-
(0 ratings)
8.0
(7 ratings)
Support Rating
-
(0 ratings)
5.8
(38 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
Ease of integration
-
(0 ratings)
8.2
(22 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
FreshmarketerSprout Social
Likelihood to Recommend
Freshworks Inc
Zarget is well suited for web testing. The A/B test function is simple yet effective. The tool is also really good for heat maps. Even easier and quicker than A/B testing and so insightful! Goal funnels are also great with Zarget but we use GA functionality for that.
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Sprout Social
IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.
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Pros
Freshworks Inc
  • Zarget is a dynamic platform, meaning the URL doesn't need to be reloaded after updates and changes have been made, as it displays live page results.
  • It is an easy to use platform and is quite intuitive.
  • Zarget allows you to see hot spots and click rates on active pages.
Read full review
Sprout Social
  • For each account, customize posts for each platform, and schedule them to go live simultaneously.
  • Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
  • Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.
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Cons
Freshworks Inc
  • None so far.
Read full review
Sprout Social
  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
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Likelihood to Renew
Freshworks Inc
No answers on this topic
Sprout Social
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
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Usability
Freshworks Inc
No answers on this topic
Sprout Social
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
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Reliability and Availability
Freshworks Inc
No answers on this topic
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Freshworks Inc
No answers on this topic
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
Freshworks Inc
No answers on this topic
Sprout Social
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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Online Training
Freshworks Inc
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Freshworks Inc
No answers on this topic
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Freshworks Inc
I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
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Sprout Social
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
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Return on Investment
Freshworks Inc
  • Zarget has helped us optimize website landing pages for conversions.
Read full review
Sprout Social
  • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
  • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
  • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
Read full review
ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.