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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frosmo

    Score7 out of 10
    N/AFrosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.N/A

    Heap

    Score8.1 out of 10
    Small Businesses (1-50 employees)
    Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

    $0

    per month

    Pricing
    FrosmoHeap
    Editions & Modules
    No answers on this topic
    Free
    $0
    Up to 10k sessions/month
    Growth
    Starting at $3,600 annually
    Up to 300k sessions/year
    Pro
    Contact Heap Sales
    Custom sessions per month and unlimited projects
    Premier
    Contact Heap Sales
    Custom sessions per month
    Offerings
    Pricing Offerings
    FrosmoHeap
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Heap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.
    More Pricing Information
    Community Pulse
    FrosmoHeap
    Considered Both Products
    Frosmo Ltd
    No answer on this topic
    Contentsquare
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    216 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    149 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    215 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    117 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    121 Answers
    Features
    FrosmoHeap
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Frosmo and Heap
    Feature
    Frosmo
    7.5
    1 Ratings
    11% below category average
    Heap
    -
    Ratings
    a/b experiment testing7.01 Ratings00 Ratings
    Split URL testing8.01 Ratings00 Ratings
    Multivariate testing7.01 Ratings00 Ratings
    Multi-page/funnel testing7.01 Ratings00 Ratings
    Cross-browser testing8.01 Ratings00 Ratings
    Mobile app testing7.01 Ratings00 Ratings
    Test significance7.01 Ratings00 Ratings
    Visual / WYSIWYG editor8.01 Ratings00 Ratings
    Advanced code editor8.01 Ratings00 Ratings
    Page surveys6.01 Ratings00 Ratings
    Visitor recordings7.01 Ratings00 Ratings
    Preview mode8.01 Ratings00 Ratings
    Test duration calculator8.01 Ratings00 Ratings
    Experiment scheduler7.01 Ratings00 Ratings
    Experiment workflow and approval8.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Client-side tests8.01 Ratings00 Ratings
    Server-side tests7.01 Ratings00 Ratings
    Mutually exclusive tests8.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Frosmo and Heap
    Feature
    Frosmo
    7.5
    1 Ratings
    16% below category average
    Heap
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation7.01 Ratings00 Ratings
    Traffic allocation control8.01 Ratings00 Ratings
    Website personalization7.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Frosmo and Heap
    Feature
    Frosmo
    7.4
    1 Ratings
    16% below category average
    Heap
    -
    Ratings
    Heatmap tool7.01 Ratings00 Ratings
    Click analytics7.01 Ratings00 Ratings
    Scroll maps7.01 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking8.01 Ratings00 Ratings
    Goal tracking7.01 Ratings00 Ratings
    Test reporting7.01 Ratings00 Ratings
    Results segmentation8.01 Ratings00 Ratings
    CSV export7.01 Ratings00 Ratings
    Experiments results dashboard8.01 Ratings00 Ratings
    Best Alternatives
    FrosmoHeap
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Mixpanel
    Score8.3 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Gainsight PX
    Score7.6 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Gainsight PX
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FrosmoHeap
    Likelihood to Recommend
    7.0
    (1 ratings)
    8.4
    (233 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.3
    (9 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (65 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Performance
    -
    (0 ratings)
    8.4
    (61 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (8 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (3 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    FrosmoHeap
    Likelihood to Recommend
    Frosmo Ltd
    It was SO easy getting started. The fact that I was led through a step-by-step process when first joining was a GAME CHANGER. I have found it pretty easy to use for editing or creating email campaigns. It's good value for your buck!
    Incentivized
    Read full review
    Contentsquare
    Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
    Incentivized
    Read full review
    Pros
    Frosmo Ltd
    • The RSS Email Campaign feature.
    • It is simple, intuitive, and easy to use.
    • The templates they have to create a campaign are great.
    • Dashboard is easy to understand.
    Incentivized
    Read full review
    Contentsquare
    • Realtime interactions which are captured automatically is a unique feature which no other product offers.
    • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
    • Detailed customer behaviours can be studied with captured replay sessions
    • Due to all the above points - it helped to improve customer experience
    Incentivized
    Read full review
    Cons
    Frosmo Ltd
    • Importing contacts is still buggy.
    • Customers on the free plan have restricted access to customer service.
    Incentivized
    Read full review
    Contentsquare
    • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
    • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
    Incentivized
    Read full review
    Likelihood to Renew
    Frosmo Ltd
    No answers on this topic
    Contentsquare
    It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
    Incentivized
    Read full review
    Usability
    Frosmo Ltd
    No answers on this topic
    Contentsquare
    On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
    Incentivized
    Read full review
    Reliability and Availability
    Frosmo Ltd
    No answers on this topic
    Contentsquare
    I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
    Incentivized
    Read full review
    Performance
    Frosmo Ltd
    No answers on this topic
    Contentsquare
    Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
    Incentivized
    Read full review
    Support Rating
    Frosmo Ltd
    No answers on this topic
    Contentsquare
    Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
    Incentivized
    Read full review
    Implementation Rating
    Frosmo Ltd
    No answers on this topic
    Contentsquare
    The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
    Incentivized
    Read full review
    Alternatives Considered
    Frosmo Ltd
    No answers on this topic
    Contentsquare
    Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
    Incentivized
    Read full review
    Scalability
    Frosmo Ltd
    No answers on this topic
    Contentsquare
    The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
    Incentivized
    Read full review
    Return on Investment
    Frosmo Ltd
    • It helps me reach out to prospective clients every day
    Incentivized
    Read full review
    Contentsquare
    • It has helped us make decisions on what products to scope for our MVP based on the usage data.
    • It's allowed us to measure success with our beta product.
    • It's helped us view our conversion rates in an easy and usable manner.
    Incentivized
    Read full review
    ScreenShots—

    Heap Screenshots

    Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.