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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    GTM Workspace Powered by ZoomInfo

    Score8.2 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
    Pricing
    FullstoryGTM Workspace Powered by ZoomInfo
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FullstoryGTM Workspace Powered by ZoomInfo
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FullstoryGTM Workspace Powered by ZoomInfo
    Considered Both Products
    Fullstory
    No answer on this topic
    ZoomInfo
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    93%
    Would buy again
    309 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    90%
    Delivers good value for the price
    226 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    96%
    Happy with the feature set
    322 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    93%
    Lived up to sales and marketing promises
    210 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    94%
    Implementation went as expected
    204 Answers
    Features
    FullstoryGTM Workspace Powered by ZoomInfo
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and GTM Workspace Powered by ZoomInfo
    Feature
    Fullstory
    6.2
    19 Ratings
    26% below category average
    GTM Workspace Powered by ZoomInfo
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and GTM Workspace Powered by ZoomInfo
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    GTM Workspace Powered by ZoomInfo
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Fullstory and GTM Workspace Powered by ZoomInfo
    Feature
    Fullstory
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    7.9
    732 Ratings
    2% above category average
    Advanced search00 Ratings8.5725 Ratings
    Identification of new leads00 Ratings7.7687 Ratings
    List quality00 Ratings7.3713 Ratings
    List upload/download00 Ratings8.1673 Ratings
    Ideal customer targeting00 Ratings7.5680 Ratings
    Load time/data access00 Ratings8.3702 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Fullstory and GTM Workspace Powered by ZoomInfo
    Feature
    Fullstory
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    8.0
    725 Ratings
    3% above category average
    Contact information00 Ratings8.0724 Ratings
    Company information00 Ratings8.3720 Ratings
    Industry information00 Ratings7.8692 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Fullstory and GTM Workspace Powered by ZoomInfo
    Feature
    Fullstory
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    7.5
    710 Ratings
    1% above category average
    Lead qualification process00 Ratings7.293 Ratings
    Smart lists and recommendations00 Ratings7.197 Ratings
    Salesforce integration00 Ratings8.7495 Ratings
    Company/business profiles00 Ratings7.9675 Ratings
    Alerts and reminders00 Ratings7.0469 Ratings
    Data hygiene00 Ratings7.0641 Ratings
    Automatic data refresh00 Ratings7.3560 Ratings
    Tags00 Ratings7.3494 Ratings
    Filters and segmentation00 Ratings7.9654 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Fullstory and GTM Workspace Powered by ZoomInfo
    Feature
    Fullstory
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    6.3
    256 Ratings
    17% below category average
    Sales email templates00 Ratings6.7253 Ratings
    Append emails to records00 Ratings5.925 Ratings
    Best Alternatives
    FullstoryGTM Workspace Powered by ZoomInfo
    Small Businesses
    No answers on this topic
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstoryGTM Workspace Powered by ZoomInfo
    Likelihood to Recommend
    10.0
    (72 ratings)
    8.3
    (752 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    8.5
    (21 ratings)
    Usability
    10.0
    (1 ratings)
    8.1
    (70 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.3
    (61 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    7.5
    (4 ratings)
    Configurability
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.7
    (56 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    FullstoryGTM Workspace Powered by ZoomInfo
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
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    ZoomInfo
    A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
    Incentivized
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    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
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    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
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    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
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    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
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    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
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    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
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    ZoomInfo
    The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
    Incentivized
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    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
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    ZoomInfo
    No answers on this topic
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
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    ZoomInfo
    No answers on this topic
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
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    ZoomInfo
    I never used it
    Incentivized
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    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
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    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
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    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
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    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
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    ZoomInfo
    No answers on this topic
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
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    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
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    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data