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Fullstory vs. Kindful (discontinued, now part of Bloomerang)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    Kindful (discontinued, now part of Bloomerang)

    Score4.4 out of 10
    N/AKindful was a nonprofit CRM that included fundraising tools, reporting, and analytics. It was acquired by Bloomerang in January, 2021 and is no longer sold, but its functionality is now offered by the Bloomerang CRM.

    $119

    per month

    Pricing
    FullstoryKindful (discontinued, now part of Bloomerang)
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Standard
    $119
    per month
    Standard
    $239
    per month
    Standard
    $349
    per month
    Standard
    $459
    per month
    Standard
    $579
    per month
    Standard
    $699
    per month
    Offerings
    Pricing Offerings
    FullstoryKindful (discontinued, now part of Bloomerang)
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—All plans include: unlimited admin users, unlimited donation pages with peer-to-peer fundraising, built-in integrations, and automated reporting. Pricing also includes comprehensive web-based training upon signup and ongoing online support at no additional cost.
    More Pricing Information
    Community Pulse
    FullstoryKindful (discontinued, now part of Bloomerang)
    Considered Both Products
    Fullstory
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    94%
    Would buy again
    17 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    94%
    Delivers good value for the price
    17 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    94%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    94%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    88%
    Implementation went as expected
    14 Answers
    Features
    FullstoryKindful (discontinued, now part of Bloomerang)
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and Kindful (discontinued, now part of Bloomerang)
    Feature
    Fullstory
    6.2
    19 Ratings
    20% below category average
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and Kindful (discontinued, now part of Bloomerang)
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Best Alternatives
    FullstoryKindful (discontinued, now part of Bloomerang)
    Small Businesses
    No answers on this topic
    Agentforce 360 for Nonprofits
    Score8.5 out of 10
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    DonorPerfect
    Score8.4 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    Ellucian CRM Advance
    Score5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstoryKindful (discontinued, now part of Bloomerang)
    Likelihood to Recommend
    10.0
    (72 ratings)
    9.0
    (21 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.3
    (61 ratings)
    9.8
    (11 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    -
    (0 ratings)
    Configurability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FullstoryKindful (discontinued, now part of Bloomerang)
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    Discontinued Products
    Kindful is well suited when:
    • Important to integrate with a wide range of systems such as online fundraising tools or event registration without being tied to a single vendor
    • Small to medium sized organizations looking for an affordable but powerful donor database/CRM
    • Need a powerful but user friendly tool with customizable reports
    Kindful is not well suited when:
    • You need very advanced customization such as the ability to built entire custom screens
    • You need to track donations in multiple currencies
    Incentivized
    Read full review
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    Discontinued Products
    • We particularly love the flexibility of Kindful's donation pages and donation plug-ins. They make it possible for us to accept donations on our website, without having donors have to leave the website.
    • Kindful effectively streamlines back-office functions including acknowledgements for gifts - which saves our small 2-person team vital hours each week.
    • Kindful integrates to a variety of valuable platforms, allowing us to manage all of our data in one place. Currently, we integrate with MailChimp [so all email recipients are segmented in Kindful, emails are sent from MailChimp], Fundraising Report Card, and several custom integrations through Kindful's open API [including one that tracks volunteer events and another that connects to CauseVox].
    • Kindful's basic metrics and "dashboard" give us instant access to live fundraising results that are shown against historical information - giving us the ability to see how we're doing at all times.
    Incentivized
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
    Read full review
    Discontinued Products
    • Detailed custom email campaigns and reports can be confusing to navigate. However, Kindful provides excellent customer support and training to make it as easy as possible.
    • The price can be a turn off for many people, but if you have an aggressive plan to increase funding, Kindful pricing is scalable based on the size of your database.
    Incentivized
    Read full review
    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
    Read full review
    Discontinued Products
    From operations, support, and donor management, Kindful's UX and UI are top-notch.
    Incentivized
    Read full review
    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
    Read full review
    Discontinued Products
    I have not utilized the support for Kindful very often but the one time I have was fantastic. It was quick, courteous and thorough. Kindful consistently offers Webinars that outline the best way to utilize their product and get the most out of it. I think Kindful does a pretty solid job with support.
    Incentivized
    Read full review
    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    Discontinued Products
    Because of the easy-to-use drag-and-drop function, teams do not have to call website design-proficient professionals to assist them since Populr also supports collaboration and entire teams can work together to come up with a beautifully designed website and one that is readable.
    Incentivized
    Read full review
    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    Discontinued Products
    • Kindful's customer service team has saved us a lot of time and effort by being extremely helpful. I can't speak highly enough about the customer service they offer.
    • We spend a lot of time cleaning our data base. I wish Kindful had a cleaner integration process.
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

    Kindful (discontinued, now part of Bloomerang) Screenshots

    Screenshot of Reporting analyticsScreenshot of Contact profileScreenshot of Fundraising functionality