G-Lock EasyMail7 vs. Litmus

It helps with managing email lists and reaching out to new potential customers.
It's a decent marketing automation solution for creating and managing drip campaigns. It works, but the fact that it isn't cloud-based, makes it seem like it rarely, if ever, gets improvements to its interface when it could really use some. Its interface feels outdated, when a fresher, more modern design and format could be really useful. The upside to it not being a cloud-based service is you don't have to "rent" it and it's a one-time fee.

Incentivized

It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.

Incentivized

• Manage various lists.
• Manage different campaigns.
• Allow you to unsubscribe recipients easily.
• Allow you to create an email flow and date them.

Incentivized

• Emulation of 100s of email clients by pasting HTML email code into their builder
• The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
• They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.

Incentivized

• The functionality of the product could be easier.
• It can be tough to find features you're looking for within the product (but they're usually there).
• Scheduling process could be clearer.
• Most features could be streamlined or simplified better.

Incentivized

• It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
• A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
• Sometimes the app in Chrome is clunky.

Incentivized

It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!

Incentivized

Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.

Incentivized

We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time

Incentivized

As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost

Incentivized

It was very informative one on one session for me. I was able to use Litmus without any issues.

Incentivized

It has all the required information.

Incentivized

It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.

For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.

Incentivized

With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions

Incentivized

• Low risk for investment cost.
• Potential for greater reach to new or existing clients.
• Clumsy interface causes use to take more time, however.

Incentivized

• Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
• Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery

Incentivized