TrustRadius: an HG Insights company

Genesys Cloud CX vs. Google Universal Analytics (discontinued)

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Genesys Cloud CX

    Score9.1 out of 10
    N/AGenesys Cloud CX is a contact center application optimized for automatic call distribution, interactive voice response, email, social media, chat, and text/SMS. It is also a VoIP interconnect service provider.N/A

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Pricing
    Genesys Cloud CXGoogle Universal Analytics (discontinued)
    Editions & Modules
    No answers on this topic
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Genesys Cloud CXGoogle Universal Analytics (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing plans can also be billed hourly.—
    More Pricing Information
    Community Pulse
    Genesys Cloud CXGoogle Universal Analytics (discontinued)
    Considered Both Products
    Genesys
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    409 Answers
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    341 Answers
    90%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    408 Answers
    91%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    252 Answers
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    313 Answers
    89%
    Implementation went as expected
    24 Answers
    Features
    Genesys Cloud CXGoogle Universal Analytics (discontinued)
    Web Analytics
    Comparison of Web Analytics features of Genesys Cloud CX and Google Universal Analytics (discontinued)
    Feature
    Genesys Cloud CX
    -
    Ratings
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Lead Conversion Tracking00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings1.01 Ratings
    Pageview Tracking00 Ratings7.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings10.01 Ratings
    Customizable Dashboards00 Ratings5.01 Ratings
    Best Alternatives
    Genesys Cloud CXGoogle Universal Analytics (discontinued)
    Small Businesses
    MindTouch
    Score7 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Sogolytics
    Score9 out of 10
    Lead Forensics
    Score9 out of 10
    Enterprises
    Medallia
    Score8.9 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Genesys Cloud CXGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    9.2
    (512 ratings)
    8.0
    (55 ratings)
    Likelihood to Renew
    8.6
    (44 ratings)
    10.0
    (11 ratings)
    Usability
    8.6
    (74 ratings)
    9.0
    (5 ratings)
    Availability
    8.3
    (11 ratings)
    -
    (0 ratings)
    Performance
    8.3
    (10 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.3
    (108 ratings)
    10.0
    (23 ratings)
    In-Person Training
    8.2
    (8 ratings)
    9.0
    (1 ratings)
    Online Training
    8.0
    (15 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    7.6
    (24 ratings)
    10.0
    (3 ratings)
    Configurability
    8.2
    (9 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    6.8
    (17 ratings)
    -
    (0 ratings)
    Ease of integration
    8.2
    (9 ratings)
    -
    (0 ratings)
    Product Scalability
    8.5
    (12 ratings)
    -
    (0 ratings)
    Professional Services
    6.5
    (14 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.6
    (11 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.8
    (12 ratings)
    -
    (0 ratings)
    User Testimonials
    Genesys Cloud CXGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    Genesys
    Genesys Cloud CX is particularly well suited for organizations looking to consolidate customer interactions across multiple channels into a single platform. In our experience, it works very well for omnichannel customer service, especially when voice, digital channels, routing, reporting, and customer experience need to be managed together. The flexibility of its routing capabilities and the ability to integrate with other business systems are especially valuable for more complex customer journeys.
    Incentivized
    Read full review
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Pros
    Genesys
    • From an administrator point of view Genesys Cloud CX provides a drag & drop omni channel flow building option using Genesys Architect tool. The interface is very intuitive and provides flexible options to design call flows
    • Genesys Cloud CX has deep integration with Salesforce & ServiceNow
    • Genesys Cloud CX provides native Workforce Engagement Management. This reduces the dependency to unnecessarily procure products from other vendors for quality assurance auditing, screen recording or agent scheduling
    • We can also deploy BYOC (Brin Your Own Carrier) for telecom SIP trunk deployment. This is a big bonus when we want to reuse our existing DID's with our SIP trunk providers
    Incentivized
    Read full review
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Cons
    Genesys
    • Reporting - the removal of the basic reporting tab, which was available earlier. We can bring something like that back to Genesys CloudCX. Just have a standard out of box reports.
    • Log analysis: Difficulties sometimes arise when an issue cannot be resolved with the basic information available. We can enable a log analysis tool that collects data from multiple components over time and can be reviewed in case of issues or failures. Similar to logs available in Genesys Engage.
    • Last Routed Agent - We can bring back the LRA to Genesys cloud cx for voice as an option or a function that can be enabled at the Architect or Queue level. Which will help many customers as they have used it previously.
    Incentivized
    Read full review
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Likelihood to Renew
    Genesys
    The upcoming upgrades working with Genesys Cloud and Salesforce are very exciting. Even though we don't use Genesys Cloud to the fullest extent it can be used (we just migrated a year ago), when these upgrades roll out, I am very excited to see what it can do to for our agents. I think they are going to be very impressed
    Incentivized
    Read full review
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Usability
    Genesys
    Everything is very good. It is very useful, friendly to users and it makes our work easier than what we expected. I think that I don't need any help from someone on how to use Genesys coz basically they will directly feed it to you without any hassle on using it.
    Incentivized
    Read full review
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Reliability and Availability
    Genesys
    The platform is highly reliable, with minimal downtime or outages, and is generally available when needed. Over the course of using it, unplanned outages or application errors have been rare, and any issues that did arise were quickly resolved. Genesys provides robust support and maintenance, ensuring the system remains operational during critical business hours. However, like any cloud-based platform, there have been occasional disruptions, though these were infrequent and quickly addressed. Overall, its availability has been excellent, supporting smooth daily operations.
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Genesys
    Overall, the platform performs well, with pages loading quickly and reports typically completing in a reasonable time, even with complex data. The interface is responsive, and most day-to-day tasks are executed efficiently. However, in some instances, especially during peak usage times or when running very detailed, large-scale reports, there can be slight delays. While these are rare, they occasionally affect workflow. Additionally, the platform generally integrates smoothly with other systems, though some integrations can slow down slightly, particularly when pulling large datasets or interacting with older, legacy systems. Nonetheless, the performance is strong and reliable for most use cases.
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Genesys
    Support does indeed resolve the issue but they seem to be really slow and I have to stay on them to get my ticket handled. Everyone I have interacted with is very professional and pleasant. Other than being slow its been a good experience
    Incentivized
    Read full review
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    In-Person Training
    Genesys
    Genesys team that provide trainings are friendly and professional. They helped us to understand well the product and the functionalities. The training was detailed with use cases. At the end, we got a task to develop that ended with success and we got some Genesys rewards. It was amazing experience
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    Genesys
    In general, it gives a description and can help to understand what to do and how. but: Sometimes, it does not keep up with changes in the system (for example, in the GUI changes, additional features and so on). Sometimes, much easier and helpful to read the documentation (https://help.mypurecloud.com/) that gives the "better" explanations and takes less time.
    Incentivized
    Read full review
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Implementation Rating
    Genesys
    My Team was involved in the discussion before implementing the application. We had a whole walkthrough of this product and during the demo itself we were very impressed with type of service we were getting. The integration of the product into our system was very quick and seamless.
    Incentivized
    Read full review
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Alternatives Considered
    Genesys
    Genesys Cloud CX is much easier to manage than PureConnect - all from one system rather than needing separate components to install and validate. The ease of use when utilising all of the functionality really brings us to present day technology. Where it falls down is in its Outbound systems, currently we are still using pureconnect as an outbound platform and shortfalls in the Cloud CX system has meant we must look elsewhere for our future operations.
    Incentivized
    Read full review
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Genesys
    Genesys provides Licensing in 3 tier subscription types of licenses on top based on any business requirements then any sort of feature/functionality inclusion (or removal) is discussed openly. There are 2 types of billing models available which are "Named" and "Concurrent" based on the type of roles users will perform in Genesys Cloud CX environment (eg. Agent, Supervisor, Administrator, and Business Users) Also, the billing period/frequency starts on the actual day the platform is delivered.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Scalability
    Genesys
    I give Genesys a rating of 10 for scalability because of its ability to adapt seamlessly to growing business needs, whether expanding across multiple departments, locations, or regions. Its cloud-based infrastructure allows for easy scaling without the need for costly hardware upgrades or lengthy implementation times. As our organisation grew, we were able to add new agents, channels, and features without disrupting operations, which significantly enhanced our flexibility. The platform's design supports both small-scale and enterprise-level operations, making it ideal for evolving businesses. Additionally, its capacity to handle increased interaction volumes without compromising performance ensures that customer service quality remains high, even during peak times. This flexibility and ease of scaling, combined with real-time analytics and automation capabilities, make it highly effective for growing organisations.
    Read full review
    Discontinued Products
    No answers on this topic
    Professional Services
    Genesys
    Professional services are definitely much more experienced than the support teams, and the price for their services is very fair. I wish that the support team could help answer simple questions about work that the PSS team does, however, so that we do not have to use our SOW for simple Q&A emails.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Genesys
    • For a product-based company like ours, we have existing Genesys customers who can use our product, as we have already integrated our product & solution into Genesys.
    • By viewing Genesys as a contact center, we generate numerous ideas about what features need to be implemented.
    • Genesys is the best choice for big, enterprise-level businesses as it can handle multiple calls simultaneously seamlessly.
    Incentivized
    Read full review
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    ScreenShots

    Genesys Cloud CX Screenshots

    Screenshot of analytics to track performance and balance workloads in real time.Screenshot of the dashboard to manage workflows, settings and operations.Screenshot of AI tools that help to resolve customer issues.